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Click here or scroll down to respond to this candidateCandidate's Name
Jacksonville, FL PHONE NUMBER AVAILABLELINKEDIN LINK AVAILABLEEMAIL AVAILABLEMarketing Professional/Sales ConsultantDynamic marketing and sales strategist with proven success conceptualizing and executing campaigns to drive sales.Innovative collaborator using a data-driven approach with active listening and consultative leadership to achieve a seamless customer experience and drive revenue growth. Accomplished director utilizing industry-leading software/services and techniques to capitalize on market trend opportunities. Proven experience executing project roadmaps from conception to launch and developing concise, effective communications tailored to specific audiences.Vendor ManagementSales/Client RepresentationData AnalyticsDigital Marketing/StrategySalesForce (CRM)Creative Brand DirectionBusiness TransformationSharePoint DesignUI/UX TechnologyProject/Product OwnerProcess DevelopmentBudgeting/ForecastingAgile/WaterfallSEO/Ad Word IntegrationCorporate CommunicationsPROFESSIONAL EXPERIENCEWinn-Dixie/Bilo (Southeastern Groceries)Director of Digital Marketing & Personalization2018 - 2019Initiate and deliver digital marketing strategies and dashboards, serving as Product Owner/Manager on web and mobile products. Perform client behavior and competitive response analysis and monitor new technology developments for improvement opportunities, utilizing Agile Project management methodologies and practices. Collaborate with cross-functional teams (marketing, legal, customer service, IT) developing best-in-class marketing requirements ensuring successful project execution and targeted results. Develop E-Commerce solutions for efficient user experience and provide guidance, motivation, and instruction for internal project teamsLed commerce grocery delivery initiative resulting in $10M additional sales.Developed personalized digital marketing strategies, channels, and initiatives enhancing sales growth, brand loyalty, and customer engagement, via sales channels and external brokersDeveloped new digital capabilities in collaboration with internal teams and business units.Led digital and IT teams to oversee SEG digital properties resulting in website, mobile, app, email, social, and search improvements.Allstate Benefits,Director of Digital Marketing and Sales Support2014 - 2018Created and implemented organization's digital strategy, online media presence, and UI/UX projects. Ensured digital marketing success for applications, E-Commerce, and the sales organization. Provided leadership and direction on web projects, enterprise, technology-based initiatives and new media introductions and ideas in response to local market demands and international trends.Monitored KPIs and performed data analytics determining user satisfaction and revenue growth.Managed and executed innovative marketing programs/strategies for all digital and customer facing platforms.Oversaw and mentored digital marketing/IT teams on capabilities and potential enhancements, utilizing Agile and PMP project management methodologies.Developed and executed brand protocol and audience growth strategies across all channels, including corporate websites, script writing, video production/editing, customer portals and sales channel platforms.Florida Blue/Blue Cross and Blue Shield of Florida 2011-2014Sales Communication & Training Manager (2011-2014)Led sales and marketing in the development of digital media client strategies, milestones, goals, and deliverables related to Health Care Reform and Product portfolio. Managed sales team regarding digital media marketing and assisted key stakeholders evaluating project viability and budgeting. Developed digital concepts and managed resources/solutions for advanced graphics, editing, animations, audio, and video. Designed and implemented communication campaigns and education strategies for program providers and sales agents. Provided internal communications for cross-functional department teams and maintained external SharePoint site for medical and sales community. Developed content for online reference materials and social media platforms. Facilitated education and training for medical staff and customers.Collaborated with Internal teams ensuring learner ease-of-access and efficient usage for customer facing media.Provided resolution for operational deficiencies and discrepancies.Led technology-based projects including, Adobe EchoSign, SharePoint workflow systems, sales commission updates, intranet/internet web projects and implementation of Email marketing/communication platforms (Exact Target/SalesForce).Lead integrator for provider communication workgroup developing message map and aligning/integrating medical communications across all business units.Consulting ExperienceMC Productions: Digital Transformation and Implementation Consultant (2005-Present)Assisting national and local businesses with marketing endeavors and innovation.Additional ExperienceBlue Cross Blue Shield of Florida: Sales Producer & Communication Manager (2007-2010),Affiliated Advertising: Advertising Executive (Sales/Client Representation) (2004-2006)EDUCATION & CREDENTIALSB.A., Communications/ Public Relations University of North FloridaMinor in Computer Graphics215 and 220 Insurance License and Sales Certification Florida State College |
