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Professional Summary
More than 14 years of solid B2B/B2C marketing experience, delivering profitable solutions to drive sales,
attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate
marketability through electronic and print marketing tools as well as clear, effective corporate messaging.
Stellar organizational and planning skills, as demonstrated in successful event planning experience. Rolled out
two large-scale corporate re-branding campaigns. Gained extensive experience communicating with vendors
and event support personnel, and effectively managed overseas marketing team. Earned solid reputation for
being enthusiastic, efficient, and hands-on. Experience effectively promoting and enhancing robust
community relations programs and maintaining active and positive relationships with businesses, non-profit
organizations and the community.
Skills
Strong written and verbal communication Community outreach
skills Strategic management
Media relations On-site Marketing experience
Brand Management Fortune 500 client management
B2B/B2C Marketing Lean Management
Print media expertise
Work History
Director Marketing/Client Services Jan 2014-Oct 2016
Care Purchasing Services Delray Beach, FL
Lead the development and implementation of annual marketing plans that resulted in consistent sales
increases, in a flat growth industry. During this time, marketing played a key role in achieving sales
growth that consistently outperformed key competitors and the industry as a whole. This growth
resulted in CPS becoming profitable in 2015 with an increase of 19%.
Lead re-design of corporate website, new collateral material and created a new brand voice leading
company through a successful brand re-launch.
Spearheaded industry research, designed to improve results of our sales promotions.
Implemented an integrated social media strategy which resulted in an increase of website traffic by
90%.
On-site experience at John Knox Village, Pompano Beach resulting in new membership and retention.
Increase of 8% over prior year.
o Respond to client applications and inquiries. Promote activities, monitor success.
o P&L responsibility for community.
o External vendor relationship management.
o Collaborate with other departments within the community.
Write off-site SEO content such as press releases, guest blog posts and informational articles.
Author an average of 8 press releases and media advisories each year for event announcements and
public relations efforts. Represent the organization to businesses, customers, the public, government
officials and other external sources.
Cultivate and manage relationships with key clients, vendors and community partners. Resulting in
increased revenue by 30%.
Organize and attend industry, outreach and community functions, events and conferences as the face
of CPS.
Director of Marketing Jan 2013-Jan
2014
Towers Watson (Currently Willis Towers Watson) New York, New
York
Led a team of 4 consisting of 2 social media experts and 2 marketing managers.
Developed and implemented North America Data Services marketing programs that built market
perception and drove survey participation and revenue
Focus on risk management services (https://www.towerswatson.com/en-GB/Services/Services/risk-
management)
Contributed to Global Data Services and Regional strategic marketing plan development.
Clients included American Express, Citigroup, and JP Morgan Chase.
Directed 1-2 informational programs per quarter designed to foster favorable public and stockholder
perceptions of the company s accomplishments.
Attended 3 trade shows each year to preserve company relations and distributors, customers and
media personnel.
Leveraged technical resources to design and create campaign deliverables, including e-mail
invitations, articles and marketing videos. This resulted in increased sales by 6%.
Assistant Vice President Jan 2006-Jan 2013
Nippon Life Insurance Company of America New York, New York
Promoted to AVP of marketing after one year of service with the company.
Developed and executed the company s market strategy and programs.
Conducted market and public opinion research related to company s reputation and positioning among
key stakeholder audiences.
Different markets required unique strategies and programs, researched and worked with team to
increase revenue by 10% in one year by individualized programs.
Directed 2 informational programs per quarter designed to foster favorable public and stockholder
perceptions of the company s accomplishments.
Developed programs which included targeted communications take to market vehicle , collateral,
email and website. This led to increased revenue across all channels. Clients included MetLife, Lowes,
AIG, Pfizer.
Attended four trade shows each year to preserve company relations with distributor s customers, and
media personnel.
Partnered with outside vendor and together revamped search engine opportunities which kept NLB
competitive in the marketplace and resulted in increased views and increased sales.
Marketing Director Jan 2001-Jan 2006
Health Insurance Plan Administrators Hollywood,
Florida
Held responsibility for management of $3 million marketing budget and developing and executing the
firm s strategic marketing initiatives. With buy in from executive team produced targeted and updated
collateral and programs resulting in increased revenue.
Acted as project manager for marketing campaigns and as liaison between internal departments and
external vendors creating internal relationships and eliminating outsourced business. This resulted in
a savings of over $45K annually.
Wrote press materials and made presentations to media representatives.
Oversaw inbound and outbound call centers. With updated scripts and training was able to convert an
additional 3000 calls annually.
Education
BBA, Marketing/Management with Minor in Communications
PACE UNIVERSITY Pleasantville, New York
Coursework includes Speech and Communications
Managing the Media seminar
Active AMA Member
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