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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLEVersatile leader with expertise in marketing, communications, social media, and business developmentExcellent manager of projects and relationshipsComfortable juggling multiple priorities and responsibilitiesFlexible working style, excellent communication skills, and ability to think strategically and act tacticallyEffectively interfaces with senior management, clients, and colleaguesSkills & AbilitiesBusiness Writing and EditingContent DevelopmentMarket AnalysisMarketing & Brand StrategyProduct Development & Management International Trade & ExportPolicy and Procedure DevelopmentSocial Media ManagementPublic and Media RelationsCompetitive Market IntelligenceCoalition FacilitationStrategic PlanningSpecial Events and Trade ShowsCreative Problem SolvingExperienceErie County Department of Health Buffalo, October 2013 October 2018Public Information OfficerDeveloped positive working relationships with local and national mediaGreatly enhanced visibility through increased use & coordination of social mediaSignificantly improved likes, followers and engagement on Twitter and FacebookWrote/edited press releases, talking points, web and social media content, and proposalsFacilitated projects with external marketing consultants and advertisersStrengthen and promote branding of Erie County Department of HealthEstablished effective relationships with community partners and non-governmental organizations (NGOs)Monitor media/news outlets for pertinent public health-related storiesDesktop publishing and graphic design of logos, posters, flyers, brochuresConsulate General of Canada, Department of Foreign Affairs and Trade Buffalo, 2010 2012Trade Commissioner/Business Development OfficerRepresented small/midsized Canadian businesses seeking to export to WNY/NW PAAssisted growth of Canadian exports by identifying supply chain linkages, investments, cross-border R&D and strategic collaborationsSubject matter expert for Green Building, Health IT and Cellular industriesDeveloped extensive network of senior level decision makers in each industryBusiness matchmaking between Canadian and US organizations for mutual benefitSpecial event promotion and conference planning and executionPrepared and monitored project budgetsRaised awareness of Canadian companies, products, services and brandsLed collaborations with chapters of national organizations to provide opportunities featuring Canadian businessesMicrosoft Office, Customer Service, Twitter, Instagram, Facebook, Project Management, Community Engagement, relationship marketing, marketing research, marketing analyticsIndependent Health Buffalo, 2005-2009Product Manager, Business Development & MarketingPlanned & implemented strategic partnership with Delta Dental; added 5,000 members in group dental plans, 2,100 members in individual plans, and additional $500K revenueLed cross functional teams in new product developmentDeveloped extensions to Medicare product line and managed from cradle to gravePresented educational information about importance of oral healthcare to Medicare members and potential customersResearched/presented analysis of detailed product proposals for senior managementDefine product vision, brand alignment, and go-to-market strategy for product portfolioDeveloped product-specific marketing plansProvided training, support and direction on product portfolio to customer service/salesUniform Data System for Medical Rehabilitation Buffalo, 2002-2004Manager, Research & DevelopmentRevamped quarterly analytical reports with enhanced, easier to utilize contentImproved timeliness and usability by changing delivery system from paper to digitalBegan customer focus groups to assist in prioritizing software enhancementsSupervised software improvements and rolloutCreated new revenue through expansion of data analysis capabilities, report offerings and client consultationsAnnually planned and executed national user educational conferenceRich Products Corporation Buffalo, 1996-2002International Marketing Manager (Europe, Middle East, Africa)Oversaw development of first GMO free frozen non-dairy whipped toppingLed annual Kosher for Passover team to achieve rabbinical approval, completed product manufacturing and delivery within tight time constraintsDeveloped Cooking Rich in collaboration with Israeli customers; product won global Sial dOr award for Best New Product at international food trade showStrengthened brands and increased sales by 450K cases/yearRevenue generated in assigned territories averaged $7 million annuallyIdentified market niches/opportunities; monitored competitive activityDeveloped marketing collateral, merchandising programs and materials (B2B and B2C)Planned trade shows and annual marketing conferencesEducationCanisius College Buffalo NY MBA, Marketing concentrationInducted into Academic Honor Societies: Beta Gamma Sigma & Alpha Mu AlphaUniversity at Buffalo Buffalo NY Double Degree Program (completed in four years)BSBusiness Administration, BACommunications, Public Relations concentrationSenior Year Internship with Buffalo SabresCommunityVice President, Lancaster Unleashed, SPCA Paws for Love dog therapy volunteer,Buffalo General Medical Center dog therapy volunteer,Erie County Medical Center dog therapy volunteer, Buffalo Niagara International Airport dog therapy stress relief team, Cantor & Choir Member, St. Joseph University Parish,Visit Buffalo Niagara Buffalo Ambassador volunteer |
