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Results oriented, strategic thinker, proficient in multi-level communications, program and event management, channel marketing, and lead generation with print and digital campaigns.SKILLS SUMMARY:15+ years of program management and marketing communicationsEvent management, budget management and organizational skillsStrategic and tactical skills for branding, campaign planning, execution, and reportingMac and Windows computer skills: Office, CRM, graphic design, sales funnels, email and sales automation, webpublishing tools, Google Adwords and analyticsStrong internal communication skills and external vendor management skillsStrong interest in marketing automation, CRM, web, social and digital media: eg. Marketo, Pardot, Eloqua, Saleforce.com and HubspotStrategic and tactical skills for communications planning and executionACCOMPLISHMENTS:Marketing and Lead GenerationManaged programs and measured a 22% increase in sales leads for a $20M debt-free, mid-level start-up software company (Security Dynamics), resulting in a significant increase in sales closings.Conducted competitive analysis research at Intellution related to specific vertical markets in the manufacturing sector for add-on software related to process automation, which resulted in add-on up-sells, adding a significant competitive advantage.Built marketing lists of responsive subscribers for online business market by using a traffic mix of social media, email marketing and Facebook(TM) paid advertising.Budget and Vendor ManagementManaged marketing programs budgets from $12K to $850K.Negotiated and managed vendor relationships resulting in over $100K cost savings.Successfully managed marketing programs at one-third of the original budget with no major decrease in programs during a sales shortfall.Hired and managed relationships with program-specific vendors, designers, printers and promotional product vendors.Managed product launch training budget for roadshow and webinar launch for worldwide sales groups.Managed internal, external and third-party cross-functional teams to execute corporate event initiatives including:sales training, trade shows, virtual seminars, user groups, product demonstrations and customer meetings.Marketing Communications and Program ManagementSupervised and provided strategic direction and tactical support to the marketing programs assistant for variety of corporateand sales programs and events.Marketed and produced first customer/prospect technical training webinar at Intellution surpassing call-in lines of 300 attendees breaking webinar company records for that time.Directed the design and production of program-specific marketing pieces.Created procured and produced technical content for program brochures.Created and managed content for public website.Developed content and delivery of corporate and regional direct mail and email campaigns to client andprospect base, while working in cross-functional teams for the Worldwide Direct and Regional Sales force.Developed and created sales tools and strategic marketing promotional plans for corporate office and worldwide sales channels.Creatively managed small cooperative regional channel sales program budget of $12K for channel marketing programs in my region resulting in a larger look in the marketplace.Provided customized marketing program solutions to sales and product managers.Analyzed campaign results and shared recommendations to senior management.Online Affiliate and Direct Marketing ManagementAffiliate, internet and social media marketing.Video review commercials and video sales letter (VSL) production.Wrote Video Sales Letter Content (VSL).Advertising campaigns for online business tools and software, information products.Selling affiliate software products online by running promotional campaigns using landing pages and lead funnels optimized for conversions.Build and market to subscriber-based prospect lists using current and cutting-edge tools for automation, list building, email drip campaigns, sales conversions and social media.Proficient in PPC (pay-per-click) campaigns on Facebook(TM).Familiarity with PPC campaigns run on Google and Bing platforms.Familiarity with Google Adwords and Analytics, A/B split testing PPC campaigns. and email segmentation.Created email swipes (messages/letters) for solo-advertising.Proficient in online and offline client relationship building.AWARDS:Intellution All-Star Award at Annual Contributors Conference honoring productivity of Top 10% of Employees.Security Dynamics Team Award for outstanding achievement for meeting and exceeding goals.PROFESSIONAL EXPERIENCE:2011 Present: Digital Direct Marketer Clever Online Solutions (Self-Employed)Set-up back-end infrastructure (lead funnels) to automate promotion of online products.Lead Generation from online traffic sources to populate marketing campaigns.Create content and information, training and sales messages for email, social media, website and video.Produced/created emails, sales training, videos and webinars.Stay up to date with online marketing trends, digital tools and automation processes.2013 Present: Customer Service and Sales Elements Therapeutic MassageSupported company's front desk sales group to make it the fastest growing new studio in the country in 2014.Sold membership programs to clients, provided top-notch customer service and supported management and therapists.Personal average sales conversion ratio is 33% monthly, surpassing company guidelines.Consulted with Owner to Produce a series of online referral video commercials for new studio website and Facebook page.Used a ranking algorithm newsfeed software to upload videos and press releases back to website and social media pages to direct online traffic (of interested searchers).1998 2002 : Manager, Marketing Programs - Intellution, Inc. Promoted from Marketing Specialist in 1999Worked with the Directors of Marketing Programs and Global Marketing Communications to create and implement global marketing programs and events with Worldwide Direct Sales teams and Channel Sales groups.Developed content and delivery of corporate and channel direct mail and email campaigns while working in cross-functional teams with product marketing and sales (direct and indirect sales channel).1995 1998 : Marketing Communications Specialist - Security Dynamics Technology Inc.Develop marketing communication programs for worldwide events.Responsibilities included producing over 45 trade shows in calendar year to showcase network security solutions to clients/prospects.Coordinated trade booth design and set up, event staffing and on-site product demonstration and client service and technical presentations.Developed event collateral and created lead acquisition campaigns.Managed vendor and product marketing relationships and conducted training for internal and freelance support staff.WORK HISTORY:Marketing Communications SpecialistSecurity Dynamics, Inc.1995 1998Marketing Programs ManagerIntellution, Inc. (Now GE Fanuc)1998 2002Sales SupervisorJansen & Chase Social Printers2003 2005Executive Assistant/Office AdministratorTully & Holland, Inc.2006 2007Childwatch & Childrens Exercise ClassesYMCA Boroughs Branch2009 2013Online Technical SupportThe Conference Exchange2010 2012Clever Online SolutionsAffiliate/Online Marketing/Sales2011 PresentCustomer Service and SalesElements Therapeutic Massage2013 PresentEDUCATION:Bachelor in Science, Business Administration/Marketing - Monmouth University, West Long Branch, NJ 07764VOLUNTEERISM:Certified Parent Advocate of children and adults with special needs at the state levelActive in local PTO, SEPAC, TACA and other parent support groupsGirl Scout parent volunteer |
