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Professional Summary
Proactive and savvy media and communications manager with skills in external communications,
social media, blogging and editorial media relations. Well versed in media relations/marketing.
Adept at solving real business problems and implementing creative solutions. Possess a strong
work ethic, as well as exceptional writing, editing and research skills. Create buzz for companies in
the BtoB and BtoC spaces. Specialize in generating maximum media exposure for startups and
young companies.
Work History
Freelance Writer, 01/2015 to Current
Church Designer Magazine Kennesaw, Georgia
Writer for national magazine targeting engineers, architects and designers. Research, interview and
write stories profiling companies, technologies and trends in the church space. Manage several
articles with tight deadlines.
Director of PR Department/Freelance Consultant, 11/2012 to 05/2014
Freebairn & Company Atlanta, Georgia
Headed the PR department of Freebairn & Company. Managed consumer and industry accounts.
Crafted media relations programs and product launches. Generated exposure for MTI Baths, a
national bath company, promoting new products and trends. Results: 40 editorial placements in
seven month period to more than 4.4 million people on a modest budget with an advertising value
of $3.3 million, 26 times the advertising spend in 2012. Created product awareness and thought
leadership for Omnience, an event management company. Results: Placed bylined stories in
targeted industry publications resulting in partnerships with complementary companies.
Owner, 06/2002 to Current
FrontPage Communications Kennesaw, Georgia
Created awareness for companies in the home/design and technology spaces, including Home
Infatuation, LaneVenture, Atlanta Decking & Fence, Veneman Furniture, Laurie Bell Outdoor
Accessories, Victoria & Albert Bath, Foveon. Activities included media relations/exposure,
maintaining relationships with targeted media, crafting all press material. Results: Extensive media
exposure in major publications and newspapers leading to increased sales and exposure.
Public Relations Account Executive, 09/2000 to 09/2002
Edelman Atlanta, Georgia
Account manager who supervised five junior account executives. Managed clients in the home,
hospitality and technology industries. Developed and lead presentations, created press material,
crafted media relations, launched new products, served as company spokesperson. Trained junior
staff in writing and client relations. Created Edelman's Home & Lifestyle division.
Public Relations Director, 10/1998 to 10/2000
Van Fossan & Associates Youngstown, Ohio
Managed public relations department. Activities included generating press material, working with
clients on marketing strategies, attending industry shows. Generated national exposure for
Fiestaware, a china and dinnerware company. Accomplishment: Created national exposure for the
company as a top trendsetter in its space.
Marketing Manager, 05/1996 to 05/1998
The Akron Beacon Journal Akron, Ohio
Marketed newspaper with top circulation in the Cleveland/Akron market. Generated ads, created
awareness for editors and stories, wrote corporate magazine, researched and wrote monthly
internal newsletter for employees. Worked with publisher on marketing initiatives. Positioned
company leadership as key media resource.
Education
Master of Arts: Political Science
University of Akron Akron, Ohio
Bachelor of Arts: English
Allegheny College Meadville, Pennsylvania
Awards
Advertising Association of Greater Akron, Commendation of Excellence.
Communicator Award of Distinction
Skills
Superior verbal and written communication skills
Versatile and innovative content creator and storyteller
Effective at achieving results while working independently
Excellent media contacts Experience in crisis communication
Attention to detail
Ability to solve problems
Develop web content
Generate awareness for unknown companies with emphasis in small business marketing
Create blog entries for clients
Develop social media strategies/activities to promote clients
Strong Microsoft Office Suite experience
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