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Click here or scroll down to respond to this candidateCandidate's Name
Phone - PHONE NUMBER AVAILABLEE-mail - EMAIL AVAILABLELinkedIn - LINKEDIN LINK AVAILABLESUMMARY:Accomplished broadcast media executive with over 15 years experience in planning, business analysis, operations and sales. Proven track record in implementing systems, analyzing marketplace conditions, training, coaching, and developing talent. Adept at building valuable partnerships with vendors and senior level department managers and streamlining internal processes for operational and cost efficiency. Demonstrated ability to make quick decisions in fast paced, deadline driven environment.AREAS OF EXPERTISE:Leadership Relationship Management Quality ControlChange Agent Control Under Pressure Effective Decision MakerProject Management Exceed Objectives MentorshipEffective Communication Strong Critical Thinking Skills Business Process ImprovementEXPERIENCE:Channel Media Solutions; New YorkSenior Business Analyst May 2010 PresentAccounts: Bloomberg Television, Fuse/MSG, NBC Universal, AMC Networks, Fox Network GroupManage projects/accounts in collaboration with internal project stakeholders and outside vendors such as Invsion (DMC Planning (DealMaker) and Traffic (CrossRoad)), Sintec (On-Air) and Wide Orbit (WO Network)Clarify client requirements, business needs and project objectives, via feedback sessions and client meetings, in collaboration with all stakeholdersProject Manage/coordinate work of employees and vendors and facilitate communication to meet deadlines and client demandProvide situational leadership to motivate individualsDocument/analyze current state business processes and procedures and write business requirementsReview, analyze and approve Business Requirement and Functional Design documentsRecommend and implement new business procedures/policies to optimize efficiencies and maximize revenue for sales operations, pricing, deal planning, inventory management, and revenue reportingEvaluate vendor/system solutions and modules for ad sales planning and traffic systemsTest new system functionality and enhancements to ensure business needs are accounted forCreate and test Use and Test Cases as blueprint for User Acceptance TestingApplication Support on Ad Sales Planning and Traffic Systems (DealMaker and OnAir)Track user and development issues using Jira and Service NowReelzChannel; New YorkVice President, Pricing and PlanningOversaw implementation and integration of Dealmaker planning and VCI traffic systemsDeveloped liability model to manage process of resolving severe underdelivery situationWorked closely with Senior Consultant to help develop predictive 5 year revenue modelAnalyzed and approved all proposals based on pricing, mix/inventory usage, client and internal objectivesCreated upfront pricing model and ratecard based on ratings estimates and company revenue goals including the addition of selling prime mirrors to maximize inventory and revenueBlack Entertainment Television; New York, NYDirector of Pricing, Planning & InventorySupervised, trained and evaluated staff of 19 sales planners, assistants and analysts in NY and defacto supervisor of 10 additional staff members in Chicago/LAManaged day-to-day operations on $300+ million of commercial inventory annuallyTeam leader on successful Ad Sales Systems projects; 1) integration of the Dealmaker front-end planning system with the back-end JDS traffic systems, 2) migration of traffic system from JDS to VCI and integration with Dealmaker, 3) implementation of Stewardship and Approval Modules in Dealmaker.Created upfront pricing model and ratecard based on historical sales patterns and ratings analysis in order to maximize revenue potential and developed strategies for selling BET programmingAnalyzed and approved proposals based on pricing, inventory usage, client goals and internal objectivesDeveloped and implemented policies and procedures to comply with Sarbanes-Oxley accounting rules and internal goals and to increase back office efficiencyMonitored monthly MSA post reports and work with Ad Sales Finance, AEs, and Sales Planners to maintain accurate monthly liability reportsReported sellout, network liability, and revenue potential to senior sales management and provided ad hoc reports as necessaryCourtroom Television Network, LLC; New York, NYManager of PlanningCore team leader on successful Ad Sales Systems projects; 1) integration of front-end planning system with the back-end traffic system, 2) designed and implemented custom enhancements to accommodate mirrorsContinuous pricing and inventory analysis based on sales demand and market conditionsReviewed and approved proposals, move requests and make goods to make sure they meet clients needs while adhering to internal goals and policiesSupervised, trained and evaluated performance of 7 sales planners across 4 national officesSystem Administrator for planning system. Responsibilities included; maintain rate card and sales information; troubleshoot errors, maintain integration, evaluate new modules and test new versionsDeveloped internal stewardship process to ensure delivery of client schedulesMember of IT Project Committee that evaluates vendors and helps determine departmental budgetsDeveloped and implemented sales policies, and departmental roles and responsibilitiesTurner Broadcasting Sales TBS, TNT and Turner Syndication; New York, NYAssociate Account Executive/Sales PlannerAgencies: JL Media, MMS, MRI International, Tradewell, Total Communications, Impiric, Teletime,NorthCastle Partners, Schiefer Media, J.D. Salthouse, Media Edge, Hal Riney, J. Walter Thompson, Bates, SFM, J.F. Murray, CaratWrote $4.2 million out of assigned list in first year of direct sales and developed new business from accounts including JVC, Samsung, Curative Health Services, MedImmune, RestoreCreated and presented targeted sales, marketing, and promotional opportunities to clientsNegotiated cable television, syndication, and internet media dealsResearched sales opportunities through Hoovers, IAC In-site, Agency Redbook, and $alesFaxPoint Person and Acting Account Executive covering Media Edge from May through August 2000 while account was unassigned and during upfront negotiationsMonitored liability and tracked audience delivery through post-buy analysis to insure integrity of dealsCompleted intensive media training program proprietary to Turner BroadcastingMedia Buyer/Assistant Buyer, National Broadcast/Cable/SyndicationZenith Media; New York, NYAmmirati Puris Lintas; New York, NYActive Media Services; Pearl River, NYAccounts: M&M/Mars Sports, Hewlett Packard, Puma, Foot Locker, Sara Lee, Ocean Spray, Church & Dwight, Tiger Electronics, International PaperPlanned, negotiated, and purchased advertising schedules on cable and broadcast networksPrepared and presented buy recommendations and anlysis to media planners and clientsCreated tracking report for brand budgets and weekly percentage of GRPs for :30 and :15 second commercialsProjected delivery of upfront and scatter schedules and negotiated makegoods and audience deficiency unitsCompleted post-buy analysis to verify all deal guarantees had been satisfiedEDUCATION: Bachelor of Science, Marketing - Smith School of Business, University of MarylandCOMPUTER SKILLS: Sintec Media (OnAir), DMC Planning (Dealmaker) and Traffic (CrossRoad), VCI, JDS, Paradigm, WO Network (Wide Orbit), Donovan, Ordergrid, Microsoft Office Suite, Jira, ServiceNow |
