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Click here or scroll down to respond to this candidateCandidate's Name
Mint Hill, NC Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLELINKEDIN LINK AVAILABLEMARKETING AND ADVERTISING PROHelping build brands and exceed marketing goals with viable, creativesolutions while maximizing media ROIsCreative marketing & advertising professional with experience in retail advertising, agency, and services industry advertising. Excels at connecting artistic and business ingenuity to propel brand equity andprestige.Key skills include:MEDIA BUYING PRODUCTION STRATEGIC PLANNINGBRAND STRATEGY DIGITAL MEDIA BROADCASTINGBUSINESS DEVELOPMENT SEM/SEO/CRM PROJECT MANAGEMENTAdobe CS & CC - Photoshop, Illustrator, InDesign, MS Word, Excel,PowerPoint, Outlook, Social Media Platforms, Constant Contact,Neilson/Scarborough, SRDS, Strata, Magento, MailChimp, Springbot, Chain Drive & Imagine, WordPressEXPERIENCETire Pros/ATD2016 - PresentRegional Media Buyer:. Planned, negotiated & placed media for Tire Pros Franchisees. Negotiated media space and production rates with media vendors and consistently secured contract terms below rate card. Submitted Insertion Orders for franchisees in multiple markets across 15 states. Reconciled vendor invoices quarterly and yearly. Tracked placement of ads and makegoods, measured media results, and recommended adjustments to media mix and strategies. Created media market analyses for dealers and made recommendations based on key demographic dataLebo's, Inc.2015 - 2016Advertising Manager:. Planned, negotiated, created assets, & executed yearly media for 9 retail stores. Developed brand strategies and implemented marketing plans across a broad spectrum of media. Coordinated media production with vendors, set production schedules and reconciled vendor invoices. Wrote scripts, directed, and produced TV & radio spots. Created digital ads (banners, rollovers, & pre-rolls), billboards, direct mail pieces, brochures, flyers, POP signage, company logos, and print ads for newspapers & magazines. Wrote press releases, ad copy, blogs and social media posts. Managed social media campaigns across multiple channelsRenderings, Inc.2010 - 2015Project & Marketing Manager:. Served as Residential Contractor Qualifier. Created company logo and business cards. Developed marketing materials, managed residential services contracts. Coordinated and supervised teams of sub-contractors. Executed media plans within tight budgets. Estimated material costs and provided project quotes. Invoiced clientsMedia Power Advertising2004 - 2010Creative Services Manager:. Created ads for print, digital and outdoor. Instrumental in media planning, buying, and vendor reconciliations. Developed client decks and pitched concepts and media plans. Wrote scripts, directed, and produced TV & radio spots. Planned & executed multi-market out-of-home campaigns. Negotiated and placed media buysKEY ACCOMPLISHMENTS. Tire Pros 2016 Tire Pros Marketing Team of the Year.. Developed & executed yearly ad plans based on budgets from $5000 toover $350,000.. Placed & assisted in coordinating over $1.5M in media per year.. Negotiated and executed an out-of-home campaign for Pabst Blue Ribbon in top Texas markets that resulted in an 18% increase in sales during the campaign.. Met deadlines 100% of the time and within budget.. Passed the NC Licensing Board General Contractors License exam.EDUCATIONUniversity of North Carolina at CharlotteMajor: Bachelor of Arts in English, Minor: Mass Media Communications |
