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Click here or scroll down to respond to this candidate William A. Gould
LINKEDIN LINK AVAILABLE
pPHONE NUMBER AVAILABLE EMAIL AVAILABLE
PROFILE: Business Development / Sales / Account Director/Management professional who has driven
increased revenue and built long-term client relationships through strategy and problem solving client
issues, offering innovative technology based solutions paired with extensive business acumen.
Consultative Sales Cycle Relationship Management Negotiation/Closing
C-level Engagement Complex Sales Strategic Thinker/Problem Solver
Account Penetration SaaS Sales Entrepreneurial
CAREER
ACHIEVEMENTS: Closed accounts with Fortune 1000 marketing (including Kraft, Playboy, American Family
Insurance, Wrigleys, Scott Foresman) and major advertising agencies (Ogilvy & Mather, Leo
Burnett, FCB, BBDO etc.).
Brought value to clients in diverse industries/verticals by understanding each clients unique needs
and offering customized solutions that delivered ROI.
Launched a technology start up, and turned around an established company, both supporting
advertising and marketing execution.
RELEVANT
EXPERIENCE: BGC Consulting Inc. Portland, Oregon 2010-2012, 2014-Present
BUSINESS DEVELOPMENT & MARKETING CONSULTANT
Build trust with clients as a consultant who provides software solutions, video, web, social, and
traditional marketing strategy. Generate leads through networking and referrals, and prospect clients
at the C/VP levels. Assess each accounts digital asset needs and demonstrate opportunity for ROI.
Leverage contacts with business partners in digital, broadcast and print sectors. Negotiate and close
transactions with clients and vendor partners.
Consultant for Jammber, a Music/Video startup company that handles back office responsibilities
(scheduling session payments, call sheets etc.) in the creative process also capturing metadata of all
participants/contributors to the musical composition or video production.
Executive Producer/New Business /O6M video production company
Director of New Business Development for Blonde-US, offering CMO, Marketing professionals and
companies, solutions to more effectively engage their clients and customers improving ROI and
speed to market
Represent in contract role as Midwest Sales Director for PelcoHD, a full service broadcast
distribution/production services company.
Closed a contract to manage a Fortune 100's (Oracle) global advertising in airports, leveraging
relationships with a major advertising agency and print company to deliver the project on time and
budget.
Advised the Chicago Botanic Gardens in selecting a digital asset management system. Consulted on
digital content transfer program for a mobile app-based plant identifier.
Designed a content marketing plan to launch a medical sleep clinic. Produced marketing materials,
and directed web/print advertising campaigns.
Maintained relationships with many clients who changed agencies and employers.
RELATED
EXPERIENCE: THE TEAM COMPANIES Chicago, Illinois 2012-2014
DIRECTOR, NEW BUSINESS DEVELOPMENT
Led sales and account management for an outsourced payroll service that targeted leading advertising
agencies, clients in the entertainment industry and Fortune 1000 marketing divisions and
procurement departments,. Sold across several specialties (talent payroll, live events, musical tours,
and crew payroll) by creating solutions that offered each client cost saving and efficiencies. Educated
clients about the advantage of SaaS in managing accounts. Developed quotes for complex projects that
offered multiple levels of service. Partnered with developers to customize software and interfaces.
Closed a $3 million agreement to manage payroll for creative talent at a leading mens magazine.
Identified and satisfied clients unmet need by playing a key role in developing a SaaS solution for
rights management that was integrated within an existing payroll software system allowing the
management of proper tracking and licensing of permissible assets in one portal along with the
essential talent payroll data.
Increased billing with a key account 35% by upselling related services (traffic, business affairs, and
rights management). (continued)
William A. Gould
(Page Tw0)
PREFERRED MEDIA Chicago, Illinois 2009-2010
SALES & MARKETING
Developed new business sales and strategy for a company that provided physical and digital storage for
assets used in branded advertising and video production, Clients were major ad agencies and Fortune
1000 companies.
Prospected and closed major accounts, including ad agencies, supporting Fortune 1000 clients
(Unilever, Sears, Miller/Coors, United Airlines, Hawthorne Race Track).
Conceived and designed a new software solution for backing up clients digital assets.
Advised the company president on go-to-market strategy, including pricing, for technology-based
digital services.
Consulted with clients enabling them to save over 30% annually.
AMERICAN COLOR /VERTIS COMMUNICATIONS
Chicago, Illinois 2006-2008
ACCOUNT EXECUTIVE
Sold professional photography services, SaaS-based technology and related services, ecommerce/web
development, and digital asset management solutions for one of North Americas largest print,
marketing technology and service providers.
Sold, managed, and delivered a large creative project for a new account within 45 days of hire,
establishing a remote team in Las Vegas that supported the entire initial marketing plan for a $4.5
billion interactive gaming and resort property (Crown Resorts/141).
Built a $3+ million pipeline in less than a year.
Opened new channels for ecommerce solutions in CPG, clothing, and utilities.
STUDIO ONE EAST Chicago, Illinois 2004-2005
ACCOUNT EXECUTIVE
Developed new business for a full service art studio servicing major ad agencies across
North America and Canada.
Generated new business in photo retouching and design .
Increased client demand by introducing a SaaS based online proofing system. Acted as Project
Manager for implementation and trainer for clients employees.
EARLY
CAREER: Owned and directed a long-standing company that served advertising agency and Fortune 500
marketing clients. Concurrently established a technology-based startup company that led in the
transition from analog to digital workflow for marketing and ad agencies. Embraced new, emerging
technologies, which offered clients ROI and an advantage over competitors.
Introduced color managed soft proofing, web-to-print, and digital workflow solutions to advertising
agency and marketing department partners.
Increased overall profit margin by 65% over a 5 year period.
Achieved consistent double digit growth over 12 years.
EDUCATION: Columbia College - Chicago, IL, Photography & Graphic Design
University of Colorad0 - Boulder, CO, Aerospace Engineering
AFFILIATIONS: Member, Engineering and Recording Society of Chicago (E.A.R.S.)
Member, Women in Film Chicago
SKILLS: Project Management: Agile
CRM: SalesForce, Sugar, proprietary systems
MS Office: Excel, PowerPoint, Word, Outlook
Networking: LinkedIn
Sales: Miller Heiman Sales Training
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