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Click here or scroll down to respond to this candidateCandidate's Name
Street Address
PHONE NUMBER AVAILABLE (M) EMAIL AVAILABLE
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PROFILE
Dynamic, bilingual (Spanish/English) team leader with deep marketing and sales experience driving all aspects of sales pipeline development, marketing communications, product and business development. Established and grew a parallel media-based sales and product vertical from a brand-focused company focus. Accomplished presenter and public speaker, representing companies on stage at industry events. EXPERIENCE
Julius Works, Inc.
VP of Marketing (July Present)
Responsible for creating and implementing a Marketing strategy for the company. This includes building the brand, creating a voice and image as well as marketing its products and solutions. Responsibilities include; Create and manage content marketing strategies (paid and organic), lead gen (at all points of the funnel), CRM database management, all social media channels, email marketing and events. Built and manage a team that includes a Growth Marketing Manager, Marketing Associate for Content/Events and a Marketing Designer. Work cross functionally with Product and Sales team to ensure cohesive GTM strategy. Grew inbound leads by more than 500%+ in 2 months; implemented a content marketing strategy and raised the profile of the company. Went from page 10 of Google search to page 1 in 3 months. Represent the company at conferences and industry events.
Shareablee, Inc. (SaaS Social Data and Analytics)
Head of Marketing & GM of Media (January 2015 2017) GM of Media: Responsible for sales leadership for Shareablee s expansion into the Media vertical with particular focus on TV and Newspaper organizations, plus brands and agency. The position drives the Company s efforts as a visionary leader in the social analytics industry. Promoted to lead the media sales team (7 sellers) while meeting a personal quota. Grew business to a $5m revenue run-rate in less than one year. Also supervises customer support, hires and trains new account executives. Head of Marketing: Manages all aspects of the companies Marketing efforts, from product launches to CRM database management. Hired and trained, a Director of Growth Marketing and a Creative Director; ensuring content marketing strategies support top of the funnel; manage and maintain CRM database, support Sales Team with collateral materials; market the company brand, products and services. Represent the company at conferences and industry events.
Worldnow (now Frankly Media)
Vice President Marketing & Communications (March 2012 - December 2014) Responsible for providing executive leadership and for Worldnow s marketing which include: Corporate marketing, strategy, partner/channel marketing, product marketing, and product management. Also supervised in-bound lead generation and developed & sold a social analytics service to WorldNow s customer base. The position drove Worldnow s efforts to position itself as the premiere CMS solution in the local media industry.
IMS Management, Inc.
Principal (2010-2013)
Contracted project work in on-line marketing {content marketing, social media marketing, meet-ups}. Hispanic Marketing: presentation and proposal writing for Media/TV producer. Coordinating the creation and marketing of web sites for an educational consulting firm. AVON PRODUCTS, INC.
Director, Commercial Marketing Personal Care & Haircare, Avon North America (1996-2012) Responsible for Marketing of all Segments and Brands under Bath, Body & Haircare for Avon North America;
$300MM+business. P&L responsibility for all product launches including Marketing, Media, Sales Plans and communication plans, brochure merchandising, both Sales and Creative Execution and Social Media. Director, Campaign Planning & Product Line Simplification Cross-disciplinary leadership role, ensuring the most effective and profitable execution of sales plans on a
$2.2B portfolio. Responsibilities ranging from product development to merchandising, sales and incentives and creative on a 26 campaign annual selling cycle. Grew campaign Sales Flyer top line revenue to $75MM+, a 114% increase vs. PY with continued growth of 5% in year two. MIX 105 Radio/New York
Promotions Manager (1994-1996)
Created and executed numerous audience and sales promotion programs for top major market radio station. Developed marketing partnerships with major advertisers, including GMC Jimmy multimedia tie-in with Coats for Kids and WABC-TV.
EDUCATION
New York University, M.A. Communications
Hunter College, B.A.
Completely fluent/Bilingual in Spanish both oral and written. |
