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Click here or scroll down to respond to this candidateCandidate's Name
CELL: PHONE NUMBER AVAILABLE | EMAIL: EMAIL AVAILABLE
OBJECTIVE: Innovative and energetic strategist seeks directorlevel
marketing position or a new career development opportunity.
CORE COMPETENCIES
Advertising Contract Public Relations
Agency Negotiation Social Media
Management Direct Mail Strategic
Branding Graphic Design Planning
Budget Lead Trade
Management Management Shows/Events
Collateral Project Writing/Editing
Development Management
SUMMARY OF SKILLS & EXPERTISE
Identify market segments, niches and potential markets
Plan and manage implementation of strategic marketing and
communications programs and initiatives
Work proactively in a dynamic and fastpaced environment
Lead crossfunctional teams to reach project objectives and
deadlines
Manage multimillion dollar budgets
KEY ACCOMPLISHMENTS
Received multiple construction equipment manufacturing industry
awards for excellence in marketing communications
Developed and managed marketing communications programs for
six divisions (approx. 250 products) of Fortune 500 company Terex
Corporation
Developed highlysuccessful public relations programs; increased
media coverage by 25400% (increase varied by company and
brand)
Lead crossfunctional teams in planning, development and execution
of inaugural Terex King of the Dirt Media Days media event; resulted
in significant increase in editorial coverage
Developed marketing program to launch Nordic Tugs brand
internationally; increased sales by 10% in first six months in a
sluggish boat market
Established new brand standards and guidelines; implemented and
evangelized brand standards throughout global corporate programs
down to dealer level
WORK HISTORY
Marketing Consultant (self employed) 01/10Current
Loucks Marketing Communications La Conner, WA
Strategic marketing, PR and corporate communications planning and trade
show/event management for clients in the manufacturing, publishing and
nonprofit sectors. Freelance writer for regional business publication.
Marketing Director 02/0701/10
Nordic Tugs, Inc. Burlington, WA
Developed and executed domestic and international strategic marketing
initiatives including webbased marketing, boat shows, public relations,
advertising, lead management, competitive market research, direct mail,
collateral development and dealer programs. Developed and edited
corporate newsletter. Agency/vendor and budget management.
Communications Contract Project 09/0803/09
Yoh Aviation/The Boeing Company Everett, WA
Temporary, projectspecific internal communications contract within Boeing
787 Production Operations domain. Hired to develop domainspecific
internal communications plan and develop and document internal
communications procedures.
Marketing Communications Manager 09/0302/07
Genie Industries/Terex Corporation Redmond, WA
Developed and executed internal and external strategic corporate
communications programs for Fortune 500 company, including advertising,
public relations, trade shows, collateral development, and lead
management. Developed new internal and external corporate newsletters;
served as editor and contributing writer. Managed team, agencies and $2
million budget. Reviewed international marketing team programs for
adherence to corporate messaging and brand standards.
Marketing Consultant (self employed) 01/0206/07
Marine Marketing NW Mount Vernon, WA
Marketing, public relations and event management consulting business for
the marine sector.
Public Relations Specialist 12/0001/02
US Marine (Manufacturer of Bayliner, Maxum & Trophy Boats) Arlington,
WA
Developed and executed strategic public relations and corporate
communications programs for US Marine brands (a division of Fortune 500
company Brunswick Corp). Developed and served as editor and primary
writer for Bayliner Country Online (customer newsletter).
Marketing Coordinator 03/9912/00
Lang Manufacturing Everett, WA
SUPPLEMENTAL INFORMATION
Education
Associates in Technical Arts, MultiMedia & Interactive
Technology/Web Design
Skagit Valley College Mount Vernon, WA
Graduated: March 2011
Bachelor of Arts Communications
Western Washington University Bellingham, WA
Graduated: March 1992
Computer Applications/Skills
Adobe Creative Suite (Acrobat, Illustrator, InDesign, Photoshop,
Dreamweaver); Microsoft Office (Word, Excel, PowerPoint); JIRA.
Proficient on both Mac and PC platforms.
Awards
Association of Equipment Manufacturers (AEM) PICA Measures of
Success Marketing Awards:
2008 2nd Place, Press Kits
Company: Terex
King of the Dirt Media Event
2008 3rd Place, Press Kits
Company: Genie Industries
The Rental Show Press Conference
2007 2nd Place, Direct Mail Campaign
Company: Genie Industries
New Product Launch
Volunteer
Mount Vernon High School Swim Team Parent Booster Club Co
Founder and CoPresident, 20072008
Girl Scouts: Leader of Troop 149, Service Unit Special Events
Coordinator, Service Unit PR Coordinator, 19992003
Asst. Coach, Skagit Valley Girls Fastpitch Junior Softball 2003
Coach, Skagit County Girls Fastpitch Minor Softball, 2001
SedroWoolley High School Technical Advisory Committee, 1996
1999
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