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Candidate's Name
5363 Buchanan Ct. Woodbridge, VA 22192
PHONE NUMBER AVAILABLE EMAIL AVAILABLE
MARKETING COMMUNICATIONS, CREATIVE SERVICES
Soft Skills
Advertising/Branding Management
Television/Video/Internet Production
Marketing Communications
Multimedia/Interactive/Social Media
Trade Show/Event Management
Creative Media Development
Hard Skills
Public Relations
Presentations and Training
Webmaster
Metadata Management
Strategic Market Planning and Execution
Contract and Price Negotiations
Adobe Creative Suite
Photoshop
Premiere
Illustrator
InDesign
Final Cut Pro
Microsoft Office
PowerPoint
SharePoint
Google Analytics
HubSpot
WordPress
Professional Experience
Strategic Communications Consultant, Video/Photography/Multimedia Producer 08/2015 Present
Created Marketing Communications Plan/Social Media Marketing/Branding Campaign, for SDVOSB contractor. Included building and promoting a new Facebook page, LinkedIn, Twitter, YouTube, and linking everything through a revamped website with vanity URLs for specific capabilities and clients. Projects included creation of videos, graphics, and targeted messages, data visualization. Utilized HubSpot and Google analytics for automated marketing campaign and real time metrics.
Multi-location, multi-camera video shoot for the U.S. Navy. Included East Coast and West Coast locations, interviews with four senior Admirals, and significant b-roll on site.
Produced live multi-camera shoot for American Red Cross with satellite uplink to insert into live national programming promoting Holiday safety.
Northrop Grumman Technical Services, Herndon, VA 05/2006 07/2015
Senior Manager, Marketing Communications/ Creative Services
Responsible for Marketing and Strategic/Tactical Communications, including advertising, events, development, planning and production of any and all videos, multimedia presentations, photography, graphics, print, data visualization and social media.
Coordinated with business groups and lead executives to establish integrated communications goals, and then plan, coordinate and lead all creative media to accomplish these objectives. Ensure products presented Northrop Grumman in a accurate, positive and most professional manner. Deliverables were often for a multi-national audience including Great Britain, Australia, and Saudi Arabia.
Worked closely with the Corporate Advertising Agency, managed cross functional team, direct reports and external vendors.
Delivered cost effective, innovative marketing solutions including datasheets, videos, graphics, digital media, social media and trade shows. Recognized savings in excess of $100,000/yr by migrating to digital magazine and print-on-demand marketing materials.
Managed Sector Internet site (webmaster), responsible for all in-depth metrics, Video-On-Demand, Metadata management, also contributes input and content to intranet, social media posts and TS Frontlines Magazine.
Member of Northrop Grumman Creative Services Group, Digital Asset Management Group, Internet Design Group.
LimeLight Media, Ltd., Woodbridge, VA, 01/1998 05/2006
Owner/President, Marketing/Media/Internet Consulting, Video/Multimedia Producer
Created strategic marketing program for a pre-IPO multi-national, multi-currency e-commerce company. (WorldPay)
Established and built US Marketing Operations.
Produced and executed a multi-year, multi-million dollar marketing budget, included establishing metrics for ROI, database development, design and printing of all brochures, sales tools and marketing collateral.
Supervised advertising research, creation and placement of full-page national magazine advertisements.
Created extremely visible and effective trade show booth, which included design of all graphics and lighting, producing a multimedia presentation in conjunction with subcontractor, auditioning of talent, and scripting the performance. Personally responsible for all trade show logistics including procurement of promotional items, banner design and placement, registration and transportation of show to multiple national events.
Coordinated PR and Advertising initiatives with European home office and Americanized these activities for US Market.
Secured a 5-minute feature of the company on ABC television, and obtained interviews with CEO with various networks and in major trade and business publications.
EnterVision, Inc., Woodbridge, VA, Las Vegas, NV 01/1994 - 01/1998
President, Operations Management, Marketing, Creative Media Development, Video/Multimedia Producer
Built successful business with primary focus on television and multimedia marketing. 200%+ increase in sales each year from inception. Supervised a staff of 12 plus 2-4 interns and telemarketing department.
Created and produced popular half-hour television program "All Around Town"; a successful co-marketing, promotional campaign for over 75 area businesses. Composed of 3-6 minute infomercials, program aired on numerous Virginia, Maryland and Las Vegas, NV television stations. This project included leasing Channel 22 in Fredericksburg, VA, designing the broadcast equipment, writing custom software to operate the station, and creating 24/7 programming for the channel. Won ruling from the FCC ensuring channels available for leased access. Majority of clients reported a 35% to 100%+ increase in sales and traffic.
Built successful direct marketing campaign for a West Coast manufacturer of Internet Kiosks. Increased sales exceeded manufacturing capabilities by presenting the product with hands-on seminars, evening news reports and demos with targeted government and private sector representatives. Company was subsequently sold to a major corporation.
Phase II Productions, Inc., Bethesda, MD 01/1989 - 04/1994
President, Operations Management, Marketing, Business Development, Video Production
Owned and Operated full service video production company, successfully building the business after negotiating and securing over $1,000,000 of additional financing and creating a state-of-the-art post production facility.
Produced a Behind-The-Scenes Redskins Football television program. Project required extensive marketing and sales effort, securing national sponsors, and procuring distribution channels for the show via television stations in a variety of markets.
Supervised 29+ employees who handled all aspects of video and multimedia production, audio sweetening, computer graphics, equipment rental and duplication, sales and marketing; created a team effort by using a hands-on approach that got the best results from the work force.
Produced "The Original Sports Show with Scott Garceau" for NBC affiliate WMAR (Baltimore). Also created segments for America s Most Wanted and The Discovery Channel
Education
American University, Washington, DC, 1987 Coursework Business Management
Florida Institute of Technology, Jensen Beach, FL, 1977 Oceanographic Technology
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