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Click here or scroll down to respond to this candidateCandidate's Name
Street Address MOBILE PHONE NUMBER AVAILABLE
E MAIL: EMAIL AVAILABLE
SUMMARY: Courageous Leader, Mitigated Risk Taker, Customer Centric Marketer, and Agile Practitioner. Category experience: Banking/Partnerships, Insurance and Financial Services, Consumer Packaged Goods, Automotive, Carbonated Beverages, Distilled Spirits, QSR to name a few. Employment History:
February, 2016 May, 2017, Capital One, Richmond, VA Director, Brand
Creative thought leadership of Capital One s banking portfolio of businesses (Retail Bank, Commercial, Home Loans, Investing and Small Business Bank). In addition, maintained ownership and oversight of Partnerships and New Business Creative teams.
Influenced to C Suite levels.
Remote leadership of creative teams and partners.
Managed and lead a creative organization of 40+ people.
Aligned best practices and approach for creative, talent, sourcing and process across all lines of business (LOBs). Efficiencies determined through clear definition of Minimal Viable Product (MVP).
Accountable for the tracking/evolution of LOB creative strategies as well as growth and evolution of the various LOB teams.
Showcased and leveraged the evolving brand capabilities and Centers of Excellence with LOBs with the focus on improved customer experience and full customer integration.
Primary facilitator in integrating LOB goals or challenges with Brand department initiatives
(i.e. Smarter Sourcing, Brand/Digital integration, Video COE, and Local Mass Advertising).
Collaborated with head of LOB M&A/strategy as well as key members of their departments through scheduled check ins and department meetings. March, 2013 February, 2016, Capital One, Richmond, VA Senior Manager, Group Creative Director
Creative leadership of Capital One s Partnerships and New Business Creative teams.
Influenced to C Suite levels.
Cultural Change agent on the Partnerships team; credited with rebuilding and transforming the Partnerships Creative team through leadership of their agile transformation journey.
Defined and set the creative bar in alignment with the definition of the MVP.
Lead creative team of 26 people.
Developed and owned creative strategy for LOB.
Aligned and optimized creative processes to business practices.
Developed efficient talent/sourcing model.
Lead or participated in creative projects that had the appropriate scale or impact; Integrated as part of pod or project team where applicable.
Assessed creative output of teams via upfront consultation or retrospective feedback.
Identified opportunities to expand services and/or integrate with other Brand or LOB initiatives.
Developed productive business relationships with Leadership Teams of business/strategy and other key members of the department.
March, 2010 February, 2013, RWR Marketing Services, Marina Del Rey, CA Marketing Consultant
As an Independent Consultant, provided clients with thought leadership and innovative ways to build and expand their businesses. Services included but were not limited to brand architecture and positioning, creative strategy and development. Oversaw and executed creative development for placement in traditional, non traditional, and digital media. Collaborated in development of original programming for broadcast television. Specialization in youth/urban and multicultural marketing. December, 2007 December, 2009, Farmers Insurance Group/21st Century Insurance and Financial Services, Woodland Hills, CA
Director of Creative Development
Responsible for overseeing the creative development of acquisition marketing across an array of media, including broadcast and print, digital, direct mail and out of home for automotive insurance products.
Led the creative development process through two major re branding initiatives as a result of a merger.
Successfully worked within a matrix organization with offices on both coasts.
Managed the activities and budgets of three key marketing agencies.
Budgeted, planned, secured, forecasted and managed production budget in excess of $7MM.
Ensured all creative development efforts were in alignment with brand and business goals.
Responsible for establishing partnerships internally across functions and externally with marketing partners.
April, 2007 December, 2007, RWR Marketing Services, Marina Del Rey, CA Marketing Consultant
Secured 21st Century Insurance consultation project to undertake a Hispanic Agency review in preparation of new brand launch.
Key stakeholder in merger transition from 21st Century Insurance to newly formed aigdirect.com.
Collaborated in creative development and positioning for the General and Spanish markets for the new corporate entity; hired on in December 2007 as Director of Creative Development for English language initiatives.
May, 2005 December, 2007, Hyundai Motor America, Fountain Valley, CA National Manager/Hispanic Marketing
Responsible for the development, execution and management of all Hispanic marketing initiatives, including creative development and production, media planning, promotions, direct marketing, website content/design, dealer education, community affairs and limited Hyundai Dealer Advertising Association activities.
Directed the efforts of 5 creative and media agencies.
Managed all Hispanic related marketing communication budgets. Fiduciary accountability for over $30MM.
Enhanced Hyundai s Awareness and Consideration amongst Hispanic consumer target.
Initiated Holistic Marketing Approach to ensure Right Spend for regional marketing communications plans.
Developed fully integrated communications that were synergistic with General Market
(English language) messaging.
Developed Cross over English language creative for use in select Hispanic markets. December, 2002 October, 2004, Ornelas & Associates, Los Angeles, CA Group Account Director/Vice President, Managing Director Managed operations of a full service Advertising Agency in Los Angeles office with billings in excess of $45MM. Strategic leadership of Spanish language advertising for Nissan North America. June, 1999 December, 2002, Casanova Pendrill, Irvine, CA Group Account Director June 2001 December 2002 Led strategic initiatives and creative development for key advertising agency accounts like Verizon, DIRECTV PARA TODOS, MONEYGRAM and New Business Development. Account Director June 1999 June 2001
Daily interaction with Coors Brewing Company Brand Management, Field Sales teams, Merchandising and Research departments to develop long range and short range marketing objectives, strategies and tactics. Total fiduciary responsibility of multi million dollar budget, supervision and approval of all projects, and management of a team of 12+ people. October, 1997 June, 1999, Spirited Concepts, Inc., Miami, FL Owner/Founder
A full service Advertising/Promotions agency committed to providing clients with measurable results. Services included entertainment marketing, celebrity endorsements and Spanish and English language creative development.
July, 1996 October, 1997, Lezcano Associates, Miami, FL Vice President/General Manager
Revamped the Account Services Department and assisted in the restructure of the agency with billings of $15million and staff of 15 full time employees. Key account: Chevrolet Motors Division. April, 1994 July, 1996, Young & Rubicam/Bravo Group, New York, NY Director of Promotions
Developed promotions that were strategically aligned with brand positioning/business goals. Brand Experience: Capital One, Farmers Insurance/21st Century Insurance, American International Group (AIG), 21st Century Insurance and Financial Services, Hyundai Motor America, Nissan North America, Coors Brewing Company, Verizon, DIRECTV PARA TODOS, Anheuser Busch, McDonald s, AT&T, Coca Cola USA, Whitehall Robbins, CPC International, Heublein, Glenmore Distilleries, Bacardi and Chevrolet Motors Division. Education:
Fordham University, New York, NY
Bachelor of Science, Business Administration
Languages: Fluent English and Spanish (writing and speaking). LinkedIn: http://LINKEDIN LINK AVAILABLE"Candidate's Name LinkedIn Key Strengths:
Proponent of continuous improvement/Mitigated risk taking and test and learn mindset.
Collaborative approach to leadership and engagement
Compelling and effective storytelling
Dedicated leader and customer advocate
Metrics oriented with a strong analytical ability; expertise in analyzing data, identifying trends and optimizing strategy.
Excellent people and project management skills
Passionate about processes and maximizing efficiencies
Proven ability to recruit, develop and retain employees
Track record of managing marketing teams that have attained business goals
Demonstrated ability to drive company growth and market share
Exceptional interpersonal and presentation skills |
