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Click here or scroll down to respond to this candidateCandidate's Name
Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLE
SENIOR PRINT PRODUCTION, MARKETING & MANAGEMENT PROFESSIONAL
SUMMARY OF QUALIFICATIONS ( 15 years + )
Senior Print Production, Direct Mail Production, Operations, Procurement and BPO.
Senior Marketing, Campaign & Project Mgt., Creative Agency Mgt., Leadership and Strategy.
Sr. Expert: Print - Web, Sheet-fed, Digital & Variable; Sr. Expert: USPS: Postal & Postage, BCC
Variable Data Expert, Database Admin., Digital, List Mgt., Analytics, Segmentation & Acquisitions.
Lean Six Sigma Master Black Belt Certification; Process Management, Process Improvement.
Senior Financial Planning, Forecast, Review & Reporting, Cost Analysis & Administration.
Senior DM Acquisition, Brand, CRM, Loyalty: Inception, Testing, Rollouts & Strategic Analysis.
Senior Sales & Client Development, Retention, Loyalty / Rewards, Customer Experience.
Segment Marketing ( Direct & Digital ): Direct Mail, Email, Mobile, Social Media.
Fast Paced Concept Absorption, Self-Driven, Desire to Learn & Grow Professionally.
ACHIEVEMENTS
December 2016 - Lean Six Sigma Master Black Belt Certification.
2015 Acquisitions Postage Analysis and Process Improvement saving $2.5MM+ for Citi.
2015 Printing Process Change Mgt., Implemented Print Production cost saves over $700,000 at Citi.
2014/15 Citi Credit Cards Marketing Analysis, Campaigns Projects & Prioritization, Optimization.
2014 Consolidated CLI Monthly & Weekly Programs, Converted to All Digital Production.
2012 Implemented Loyalty Rewards program for major retailer Direct Mail Channel.
2010 Slashed postage for Key Clients by 40% with full package reviews & recommendations.
2009 Recaptured & Revitalized Database Services Revenue Stream & Mailing at Integrity.
Top Grossing Revenue for New Sales Accounts 2001, 2004, 2005, 2006.
2003 Financial Review & Planning - Implemented Successful King Organizational Turnaround.
Successful Marketing of Business Model to add Internet Print/Mail Sales, Clients and Prospecting.
1991 Founded New Revenue Streams at King Mail via Database Services Solutions.
Reduced King Mail staff 40%, cut fixed overhead and labor, while increasing output 300%.
PROFESSIONAL EXPERIENCE
12/2015 Present DMM Print Solutions, Yonkers NY
Principal / Lean Six Sigma Master Black Belt
Direct Mail, Print & Digital Marketing Production Campaign Mgt, Creative Agency Mgt.
Direct Marketing Strategy Traditional & Digital assessment, recommendations, management.
Variable Data Expert, Database Admin., Digital, List Mgt., Analytics, Segmentation & Acquisitions.
Develop and manage marketing program / campaign requirements & procure services, analysis.
6/2014 12/2015 Citigroup, Long Island City, NY
Senior Marketing ( DM Print Production ) Delivery Consultant - Credit Cards / ECM
Identify opportunities for project / campaign production efficiencies, production consolidation and standardization by leading Demand Management initiatives across the Consumer Businesses.
Develop marketing print & lettershop specifications, manage on site outsource vendor Williams Lea, outsource & procure print and lettershop services.
Partner with Business Marketing, CRM, Risk, Decision Mgt, Database Marketing, CMO, Strategic Marketing / Communications and CFO teams to analyze, execute and report the production of Credit Card Direct Mail, Email & Mobile programs, Process Improvement and Change Management.
Citi Programs Managed: BalCon SPL, CLI, Citi Price Rewind DM, ATP/ICP DM, JD Power DP Catalogs, APR Re-Balancing Test campaign mgt.
Partner across the Direct Mail & Email Production Channels to drive cross group savings.
Review postage expenditures & operations, identify opportunities for postage savings.
Utilize project & data mgt. expertise, lead marketing to creating customer centric communications.
Manage Projects and report all Program Financials to supported businesses and CFO.
Manage & ensure adherence to all Citi Quality Standards, Compliance & Regulatory Standards.
2009 5/2014 Integrity Graphics, Windsor, CT
Director of Mail Operations, Marketing Manager, Senior Sales Manager
Director - Formed New Direct Mail / Lettershop Division: Policies, Procedures & Price Structure. Revenue Forecasts, Financial Review, Planning & Analysis, Operational Estimating, Production, Postage, Cost, Inventory & Fulfillment, Transition Team Lead for New Enterprise Software.
Marketing Manager - Client Marketing Strategy, Prospecting, Review, Forecast & Report.
Client Marketing Plan Review: Target, Research, Assets, Collateral, Design & Copy Recommendations,
Review all Direct Mail, Web, Email, & Digital Variable Marketing projects.
Sales Team Manager - Client Development New & Senior Accounts, Retention, Customer Experience.
BPO / MBO Executive Consultant: Clients, Sales & Production.
Established & Manage Database Services Department, eliminating all outsourcing and creating a new revenue stream. Provide Optimal Postage Management & Reductions for Clients.
Training & Education of USPS Regulations to Sales, CSR, Production Team and Management.
1999 2009 King Mail Corp, Mount Vernon, NY
President - King Mail Corp, Vice President - King Lithographers
Revenue Forecasts, Financial Review, Planning & Analysis, Operations Budget, P & L, Procurement, Outsourcing, Logistics, Client Sales, Managed All Daily Production & Scheduling, Quality Control, Inventory Management, Marketing Database Management, Segmentations, Hiring and Training of all Supervisors and Employees, Job Quotations, Billing, A/R, A/P, All other required office management.
Targeted Selection of New Client Development Acquired and Managed high volume accounts cross selling complete line of services, Senior Client Retention.
Client Marketing Strategy assessment and recommendations through close communications with client management. Introduction of Channel Marketing: Web, Email, Social Media to Direct Mail Clients.
Direct Reports 57: Directed 7 departmental managers and staff of over 50 plus temps on a daily basis to meet production and client requirements.
Swift resolution of conflicts, ability to quickly define & take action to resolve the issue at hand.
EDUCATION Bachelor of Science Iona College, New Rochelle, NY
Marketing, Finance & Business Administration
PROFESSIONAL AFFILIATIONS
Industry Co-Chairman - USPS Greater Westchester & Mid-Hudson Postal Customer Council,
Executive Board - Greater Westchester & Mid-Hudson Postal Council, DMA, NAPL, PIA, AMSP, EPICOMM
Council for Six Sigma Certifications
LINKED-IN: LINKEDIN LINK AVAILABLE
CITI SKILLS
Citigroup Cards NA Software: MRM, Sharepoint, PMIL
Citi Projects / Programs Managed: CLI, BalCon / SPL, CPR, APR-ReBalancing, ATP/ICT, Welcome, Hilton.
SKILLS
Print Expert: Prepress, Layout, Color Mgt, Paper & Press Checks. Postal Expert: USPS/DMM Regulations, Automation, Mail Design, Postage Optimization. Software: PC and Mac Operating Systems, BCC Mail Manager 2010, Quark, Adobe CS, Photoshop, Salesforce, PSI, Microsoft Word, Excel, Access, Powerpoint, Outlook, MS Office. Direct Mail Marketing, Acquisition Marketing, Project, Campaign & Production Solutions and Management, Business Admin, Finance, Lean Six Sigma Master Black Belt, Operations/ Production Planning & Analysis. Senior Leadership, Database Administration, Variable Digital Data Expert, Risk, Financial Review, Operations & Production Planning. |
