| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
Street Address Croftmoore Landing
Suwanee, Ga. Street Address
Mobile: PHONE NUMBER AVAILABLE
E-mail: a EMAIL AVAILABLE
SUMMARY
I am a seasoned marketing professional seeking a communications manager, specialist or program manager position charged with engagement in various communication strategies and leading projects to maximize revenue growth through strategic and tactical marketing initiatives. TECHNICAL SKILLS
Microsoft Office Suite, Salesforce, Adobe Acrobat, WordPress, Google Analytics, Major Social Media Channels, Adaptation of Microsoft Project for Salesforce, SAVO CRM, Timba, SalesFusion, ExactTarget, SilverPop, Event Management Software, Marcom Central, Pardot, Marketo, QuickBase Project Management.
CERTIFICATIONS
Inbound Marketing Certification from HubSpot
Training for Marketo Certified Expert
EXPERIENCE
4/16/15 to Present NanoLumens Marketing Program Manager Manage multiple marketing automation programs through Pardot, including nurture campaign development, editorial planning for web content, collateral and blog posts. Deliver monthly metric reporting on programs and campaigns to identify strengths and weaknesses and implement solutions for improvement. Manage public relations programs including press release development, media placement, advertising and thought leadership opportunities. Write and distribute internal communications highlighting signature installations, press coverage, new collateral and competitive intelligence.
11/16/13 to 11/24/14 ACOM Solutions Marketing Manager Responsible for planning and executing all marketing strategies, programs, campaigns and lead generation activities for three primary divisions. Areas of emphasis include sponsorship acquisition, agency and association relationship management, providing directives for production team located in California, creating and manipulating messaging persona matrix for five solution segments. Major Programs
Comprehensive Digital Marketing Campaigns
o Message development for variety of mediums, including e-mails, landing pages, company website
o Dissect database lists to ensure targeted audiences are being reached and are responding
Educational Webinar Series
o Plan, develop and execute full bodied promotion strategies to garner maximum lead results, funnel leads into pipeline and cultivate into qualified opportunities for sales
Sponsorship Programs and Advertising
o Plan, develop and manage relationships with contracted industry associations o Manage marketing strategy and development of online and print advertising in major industry and channel partner publications
Collateral Development Program
o Plan, develop and manage collateral assets for primary divisions (brochures, whitepapers, benchmark reports, case studies, etc.) o Leverage current assets in branding and promotional outreach to various audiences 2/11/13 to 11/15/13 HealthPort Technologies Marketing Communications Manager Managed and delivered the communication and public relations strategies for internal associates and more than 13,000 healthcare systems and physician group practices. I directed a variety of programs and campaigns as part of a messaging persona matrix across multiple communication platforms. Major Programs
Patient Experience Program
o Patient video messaging and project management
o Landing page development
o Printed collateral
o Communication plan and execution to three audiences o Comprehensive data analysis on page traffic through Google Analytics and video downloads
Website Content Strategy and Development
o Thought leader blogs
o Abstract planning and creation
o Manage published articles
o Corporate video
o Social media promotion
Operations Resource Microsite
o Own the project plan that includes site development, messaging, content placement and testing
o Manage internal and external resources to complete project milestones o Maintain content refresh with monthly updates
o Measure success with surveys to Operations on content topics, coupled with traffic analysis
12/13/09 to 2/9/13 RentPath, formerly PRIMEDIA, Inc. Marketing Communications Manager Led all advertiser and internal sales communication promoting our Lead Story and maintain Apartment Guide and Rentals.com presence as a leader in the multifamily housing industry.
Corporate messaging supporting brand awareness and lead generation
Product positioning aligning business objectives with lead results
Product launch programs delivering average revenue increases of 17% per month
Customer loyalty programs and community outreach sponsoring goodwill among management companies
Executed communication strategies for National and Key Accounts 12/14/05 to 1/26/09-McKesson Provider Technologies - C ommunications Project Manager I handled collateral development projects, crafted content showcasing solution positioning and corporate messaging and managed web content for sales and our healthcare clients for various product segments.
Produced direct mail campaigns that consistently yielded open rates of 25-30%.
Tripled attendance for customer events, educational Webinar programs and Nursing thought leadership conferences through focused communication placements on internal and external websites.
Generated thought leadership and industry education material to drive prospect traffic to external sites.
4/04 to 12/13/05-Wise Business Forms - M arketing Manager I managed a team of three, as well as the marketing communications strategy for the company.
Gained approximately 20% new business from forms distributors seeking personalized direct mail campaigns, including full-service data management, promotional URL development and fulfillment.
Increased sales leads captured at largest tradeshow in the printing industry (2004) by 18% after first year of marketing customization capabilities program. 10/00 to 3/04-Lanier Worldwide/Ricoh Product Marketing - M arketing Program Specialist Primary responsibilities included producing product publications and creating marketing programs. Managed two coordinators.
Secured a strategic alliance with a leading industry analyst and Ricoh Corporation, providing U.S. locations with access to proprietary testing reports that focused on solution applications. Competitive knowledge test scores increased by 56% in the first two months of the program.
Implemented online distance learning program that reduced travel expenses by 90%.
Commercialized and marketed 50-60 solutions per fiscal year. Productivity was increased 100% with process standardization.
7/99 to 10/00 Lanier Worldwide/Ricoh Financial Services Process Implementation Manager Responsibilities included managing seven regional leasing coordinators and the leasing program for our solutions. Managed internal communications for department and external communications to existing leasing customers.
EDUCATION: Auburn University - B achelor of Arts in Corporate Journalism 1993 to 1997 GROUPS: Society of Professional Journalists, American Marketing Association, Atlanta Marketing Association |
