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Click here or scroll down to respond to this candidateBrand Strategy / Design
Candidate's Name
Consumer Promotion
Sponsorships
Shopper Marketing
Integrated Programming
Digital Marketing
Strategic Planning
Project Management
Client Relationships
Presentation Development
PROFILE
CONTACT EXPERIENCE
204 Walthery Ave.
Ridgewood, NJ 07450
(c) PHONE NUMBER AVAILABLE
EMAIL AVAILABLE
SKILLS
LOT 52 MARKETING
Principle, Consultant, 1 year
Marketing specialist providing development of brand strategy and execution of results-driven, consumer-focused marketing plans for both large and small companies: BCEX/beIN SPORTS
College Football Mobile Showroom, 20 City Tour
GameCo
Launch plan for large-scale product launch in Las Vegas CIVIC
Vice President, 5 years
Agency leadership for multiple high level client programs: Verizon
Consumer Electronic Show (CES) 2012, 2013 and 2014
Developer Community Conference 2011
Destination Store Grand Openings
Cloud Beta Launch Announcement
Fashion Rocks Social Media Fabric
Generation Tux/zTailors
Dreamforce launch
First CoupleTM of 2016
Other Clients: Playboy, NBC Universal
MOMENTUM WORLDWIDE
Vice President, 3 1 2 years
Agency Leader for multiple high level client programs: Johnson & Johnson
Consult to the J3 team at Universal McCann for the J&J Beijing Olympic Games national and account specific executions
National Parks Conservation Association (NPCA)
Strategic brand identity refresh, messaging and creative
Event execution of a multi-media concert in Central Park, Other Clients: Ferrero USA, General Mills, Unilever, American Express and Kraft
Proven marketing leader with accomplishments across a full range of disciplines. Background includes extensive work in classic packaged-goods branding, promotion, Candidate's Name and strategic leadership with Fortune 500 Brands.
Passionate about using this experience to help brands build awareness and growth. AMY LaFRANCE
MARKETING PROFESSIONAL
LINKEDIN LINK AVAILABLE
A
EDUCATION EXPERIENCE
Auburn University
Auburn, AL
Bachelor of Arts
Psychology
Sociology, Religion, History
AWARDS
RECKITT BENCKISER
Sr. Promotion Manager
1 1 2 years
Clearasil, Veet, Old English, Easy Off and Lime Away
Led promotional strategy, planning and execution for a category of consumer brands
REVLON
Sr. Product Manager
1 year
Revlon Hair Color
Developed and implemented the plan for a projected
$60,000,000 brand launch in the hair color category Revlon Color Cosmetics
Developed product and national promotional programs for 11 limited edition products including advertising, PR and in-store displays
CONAGRA FOODS
Integrated Marketing Manager
2 years
Hunt s Canned Tomatoes, Hunt s Ketchup, Gulden s Mustard and Hunt s BBQ Sauce
Led consumer promotion strategic direction and
executional expertise for a group of consumer brands. THE COCA-COLA COMPANY
National Promotion Manager
2 1/2 years
Coca-Cola classic, diet Coke, Sprite
Multi-year project team leader for Super Bowl, Summer and Holiday programs
Managed partnership with Kraft Foods
Authored Coke with Food 3-year strategic plan
Led annual promotion planning
JOHNSON & JOHNSON
Promotion Manager
4 years
BAND-AID Brand Adhesive Bandages, Foot Care, Antibiotic, Anti-itch, J&J First Aid Brand, RoC and NASCAR Sponsorship
Led promotional strategy, planning and execution for a category of consumer brands
AMY LaFRANCE
MARKETING PROFESSIONAL
Johnson & Johnson
Grandview Award
2000
PR Daily
Best Marketing Campaign
2015
PROFICIENCIES
Microsoft Word
Microsoft Office
Microsoft PowerPoint
Keynote
Basic Website Design
INTERESTS
Literature
Travel
Yoga
Politics
Design
Entertainment
Sports
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