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Click here or scroll down to respond to this candidateCandidate's Name
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SUMMARY
Customer centric marketing and business development leader committed to delivering profitable revenue growth, brand awareness, loyalty and an exemplary customer experience. Focused on supporting the achievement of business goals through appropriate and efficient marketing. Aligns tactical plans with business strategies. Meets and exceeds objectives within budget and on time. Background includes:
EXPERIENCE
Marketing Manager
Southside Medical Center, Atlanta GA, 2015 2/2017 Championed the SMC brand, value proposition and supported the organizational mission to improve patient health and well-being. Oversaw the development, execution and management of business development initiatives, communications, PR, advertising and events. Member of Executive Council responsible for organizational leadership, and governance.
Completed a brand refresh that included graphics and visual representation to a consistent standard and use.
Planned and staged large scale, high profile annual company events with over a $1M PR/advertising equivalent value.
Redesigned website while shifting hosting and management in-house to save on costs and improve content control.
Launched new sub-brand health awareness campaign that generated 10% participation from targeted patients.
Transitioned practice waiting room monitors from broadcast TV to health and medical education content.
Received commendation from the head of CMS for performance. Franchise Marketing Consultant
United Franchise Group, West Palm Beach FL, 2014 2015 Executed sales and marketing plans for three key brands across a five state region. Provided P/L, business development, staff coaching, staff acquisition and marketing expertise to equip entrepreneur/owners with revenue building strategies and tactics. Increased UFG brand awareness and ensured franchisee use of clear, consistent messaging aligned with brand standards. Provided leadership and sales training, one-on-one coaching and ride-a-longs with franchisee sales people. Named 2014 Consultant of the Year for outstanding performance and financial oversight of $13M in regional sales. Regional Category Marketing Manager (East, South & Southwest USA) Essendent, Deerfield IL, 2007 2013
Collaborated with largest US sales volume team ($100M) to build deeper customer relationships by effectively deploying wholesale distribution sales campaigns, product shows, training, and digital and traditional marketing programs. Regularly engaged with customers and prospects to present, promote and influence the sale of new and existing company products and services. Served as the liaison between corporate marketing and the east region sales team.
Awarded Blue Diamond-President s Club membership and award recognition by senior management for year-over-year sales growth (110%), customer training (130%) and marketing program sell-in (120%).
Aided in converting two accounts worth approximately $6M in annual revenue away from biggest competitor.
Trained over 500 customers on new products, and services.
Teamed with largest customer to conduct end consumer experiential research that facilitated their adding 50 new accounts initially estimated to be worth $350K+ in revenue.
Planned and directed annual regional product expo events for customers and prospects to maintain company market awareness and introduce new products and services.
Regional/Field Marketing
Business Development
Training & Coaching
Traditional & Digital marketing
Communications, Events & PR
Consultative & Solutions selling
Account specific planning & marketing
Monitoring, analysis & reporting
Marketing delivery from concept through measurement
Balanced strategic, creative and tactical skills District Marketing Specialist
Lennox International, Richardson TX, 2004 2007
Integrated national marketing campaigns in select southeast US markets to acquire new customers, build brand awareness and loyalty. Supported revenue and business goals aligned to objectives by developing and executing local promotion plans, lead generation and, advertising campaigns. Analyzed and reported sales performance by product line, consumer segments and markets. Primary contact, field marketing expert and promotion authority for assigned product lines.
Achieved President s Club distinction with the Atlanta District for delivering two consecutive years of the largest revenue growth (110%) in North America.
Improved underperforming markets with corrective marketing strategies that produced $2M+ in revenue.
Executed lead generation programs that yielded an average ROI of 300%. Senior Product Manager
Vyvx Solutions/Level 3 Communications, Tulsa OK, 2000 2002 Managed a global $23M P/L and portfolio of telecom, and video technology solutions. Directed brand advertising, developed marketing strategies and collaborated with sales to execute lead generation and account specific marketing initiatives. Participated on cross functional teams to ensure customer requested services were prioritized and delivered. EDUCATION
B.S. Marketing: Hampton University, Hampton, Virginia |
