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Click here or scroll down to respond to this candidate|Candidate's Name |EMAIL AVAILABLE ||Street Address Levy Lane, Huntingdon Valley, |PHONE NUMBER AVAILABLE ||PA Street Address | |Recognized for a unique Street Address -year history of planning, executing, andmanaging a variety of marketing projects, plans, and products. Provenability to successfully adapt to new industries and environments within themarketing function. Expert at helping organizations grow new and existingbusiness through establishing key relationships and integrating marketresearch with corporate communications.Seasoned in the following competencies:|Primary and secondary market research |Metrics/Scorecards/ ROI ||and competitive intelligence |Analysis/CRMs ||Corporate communications and media |Organic search engine optimization||relations |(SEO) ||Budget development and management |Website content and analysis || |Social media |CAREER RECORD Marketing Director -October 2014 to May 2015 ALTESO, LLC (Cloud-based software), Trevose, PA . Guided a team in the overall company brand strategy and brand images of four distinct software products . Ensured consistent branding across digital platforms (social media, websites, and mobile applications) . Provided industry research and market sizing reports to guide strategic development of future products . Prepared news releases and executed an integrated social media strategy of company news . Managed PPC (Pay Per Click) campaigns and organic SEO (Search Engine Optimization) efforts . Executed and analyzed customer email "blast" to ensure branding for industry partners . Led team efforts on all external presentations and marketing collateral Sales and Marketing Consultant - May 2014 to October 2014 Ogontz Corporation (valve manufacturer), Willow Grove, PA . Designed and launched new website under budget and ahead of schedule . Registered company for federal procurement programs . Developed dynamic email "blast" program based on web analytics . Managed trade show logistics and modernize collateral material - under budget . Researched competitors and reported to senior management . Managed third party sales distributors - expand network and adjust agreements appropriately . Opened channels both domestically and internationally for direct sales . Managed mobile application development Senior Marketing Analyst/Manager - May 2008 to November 2012 NMS Labs (clinical toxicology testing laboratory), Willow Grove, PA . Prepared and reported strategic research findings and market sizing to executive team . Analyzed revenue data to plan for appropriate customer offerings and worked with CRM system . Guided sales teams and managed cross-functional teams for corporate strategic direction . Performed competitive analysis and researched targeted clients . Planned and managed direct marketing campaigns - electronic and hard copy as well as determined the appropriate communication method for each target audience . Reviewed website data using Google Analytics and Google Insights for targeted campaigns . Developed and managed various social media tactics, organic SEO (Search Engine Optimization), and PPC (Pay Per Click) campaigns - provided and maintained website content . Prepared marketing strategy for ground floor development of e- commerce program . Recommended, hired, and managed vendors and consultants through RFP and SOW development . Compiled the Voice of the Customer (VOC) by reporting on data from surveys and interviews . Established market strategies for the federal government including proposal submissions and monitoring formal requests -- secured a $10.5 million Federal Supply Schedule contract (FSS) . Media relations including releases, fielding inquiries, and providing input in press conferences Marketing Manager -July 2006 to July 2007 Constar International Inc. (plastic bottle manufacturer), Philadelphia, PA . Responsible for all internal and external communication provided to the sales force and ensured that consistent messaging and branding was presented to all customers and prospects . Researched target companies/industries and provided leads to sales force . Monitored various news sources and disseminated issues appropriate for sales knowledge base . Manipulated and analyzed market research data from various primary and secondary sources . Coordinated responses to Requests For Information (RFIs) and Requests For Quotations (RFQs) . Produced a steady flow of information to the trade press that included press releases and information provided to media for feature articles . Coordinated trade show and product launch efforts . Managed website content and ensured compatibility as well as flow of commercial and investor information . Prepared and customized brochures and promotional mailings Business Development Coordinator -November 2002 to June 2006 M&C Specialties Co. (adhesive converter/manufacturer), Southampton, PA . Analyzed niche areas for further sales penetration domestically and internationally . Researched target companies and competitors in order to provide leads to sales force . Researched alternate channels of distribution for existing products and manufacturing competencies . Planned and led branding initiatives such as tagline development and logo consistency through leading internal cross-functional team as well as the management of outside counsel and consultants . Drove the expansion a "stand alone" product line while helping to increase its market share . Recommended and implemented global CRM program . Maintained data and leads on CRM (Salesforce.com) database on a global basis . Prepared, executed, analyzed, and reported on annual customer satisfaction survey (VOC) . Planned and executed an e-bulletin program along with several other direct mail campaigns . Developed direct marketing campaigns and training sessions for distributors . Participated in strategic planning sessions with senior management . Wrote press releases and other publicity generating material including case studies . Coordinated trade show efforts with internal resources and external vendors . Maintained/analyzed website content developed an organic SEO campaign . Prepared and customized brochures Marketing Coordinator-January 2000 to November 2002 Urban Engineers, Inc.(architectural and engineering design consulting), Philadelphia, PA Outside Sales/Promotions-- September 1997 to December 1999 CEM Business Forms (print broker), Glenside, PA Public Affairs Specialist - April 1991 to September 1997 U.S. Department of Defense - Army Recruiting Battalion and, Defense Contract Management District Mid-Atlantic, Philadelphia, PAEDUCATION Drexel University, Philadelphia, PA . Bachelor of Science in Business Administration, marketing concentration . Graduated June 1992 with a 3.0 cumulative grade point average (3.8 in marketing) |
