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Click here or scroll down to respond to this candidateCandidate's Name
Phoenix, Arizona
PHONE NUMBER AVAILABLE EMAIL AVAILABLE
https://LINKEDIN LINK AVAILABLE https://www.linkedin.com/in/pjayperrin
https://LINKEDIN LINK AVAILABLE
https://LINKEDIN LINK AVAILABLE
CAPABILITIES
Writing and Editing: Copy, technical, web, advertising
Communications Type: Corporate, internal, global, B2B, B2C
Strategy: Marketing, content, social media, communications, cross-functional, translations
Formats: Newsletters, case studies, blogs, feature articles, white papers, press releases
Fields: Software, energy, financial, medical, dental, hospitality
EDUCATION
MA English: Communications, California State University, Long Beach
BA English: Technical and Creative Writing, California State University, Long Beach
EXPERIENCE
Independent, Phoenix, AZ April 2014 - present
Sr. Contract Writer/Editor
Provide communication consulting, management, and editorial services to clients on a freelance basis, taking on wide-ranging marketing projects. These include direct sales and advertising materials, technical, web-based, and social media.
SkyTouch Technology, Phoenix, AZ October 2015 - July 2016
Sr. Marketing Writer/Editor, Content Creation, Software (consultant)
Primary role as the voice of SkyTouch, providing editorial fuel for the marketing department s two main objectives; the generation of 500 sales qualified leads per month, and becoming the hospitality technology industry s thought leader. Objectives accomplished via drip, one-off, email, white paper, trade show, PP presentation, microsites, web content, i.e. all written supportive marketing/sales material.
Highlights
Launched Hotel Operations Insider and blog as monthly electronic thought leadership vehicles
Created vital Buyer Insight profiles from actual customer interviews for trend mining
Tiempo Development, LLC., Tempe, AZ December 2013 - March 2014
Content and Communications Manager, Software Development
Worked directly with the VP of Marketing to design, develop, and deploy lead-generating inbound marketing strategies and materials. Created data-driven content using best practices to leverage social media, the Web, and traditional media to boost leads via the HubSpot model of Attract, Convert, Close, and Delight. Wrote, edited, and published timely blogs, white papers, and sales and technical collateral. Made sure all corporate messaging was fresh and consistent with company business strategies.
Highlights
Created and maintained company s first comprehensive Style and Messaging Guide
Brought all communications in line with new company mission and goals within one month
First Solar, Inc., Tempe, AZ August 2008 - May 2012
Sr. Marketing and Internal Communications Lead, Renewable Energy
Partnered with all local and global departments producing technical, corporate, and marketing content for social media, websites, videos, case studies, and white papers on a wide array of communications channels. Lead the creation, management, and implementation of internal communications plans for 7,500+ associates around the world, contributing to employee engagement and awareness of the company's road maps and strategies through quarterly podcasts and news publication.
Highlights
Wrote and launched new corporate website and nine microsites
Launched The Solar Edge, the company s global news outlet
Working Words, Long Beach, CA July 2004 - August 2008
Freelance Writer
Provided sales strategy development to clients on a freelance basis. Covered a wide range of projects from writing start-up content for a new trade show website to editing a successful book of humorous culinary poetry.
Highlights
Produced quarterly feature articles for PacifiCare Health Systems Horizons magazine
Teamed with Name Badge Productions to launch national plastics recycling trade-in program
Sybron Dental Specialties, Inc., Orange, CA January 2004 - June 2004
Sr. Copywriter, Medical/Dental
Worked with key decision makers to understand need, identify strategic marketing prospects and create highly-successful online and print advertising and marketing collateral in support of sales staff.
Highlights
Served as key team member in launch of four new products in six months
Acted as technical liaison between R&D and advertising, improving project timelines by fifty percent
Holguin, Fahan & Associates, Inc., Cypress, CA July 2002 - November 2003
Sr. Technical Writer/Editor, Energy
Wrote and edited technical environmental management communications for Fortune 500 global energy leaders such as ExxonMobil, Chevron and Shell. Organized and edited company business proposals and RFPs. Coordinated technical information and data points with stakeholders, sponsors, project managers, sales people, engineers, hydrogeologists, editorial staff and regulatory agencies such as the EPA.
Highlights
Created and maintained company s first technical Editorial Style Guide for print and web
Constructed, wrote, and edited EPA reports for HFA s Orange County energy clients
Whittman-Hart Interactive, Irvine, CA November 2000 - June 2001
Sr. Copywriter, Internet Advertising
Supported project managers via strong brand strategy for clients at this global internet advertising agency known for its ability to push creative boundaries. Planned, executed, and tracked marketing programs.
Highlights
Created web content primarily for Mazda of NA, Pacific Symphony Orchestra and Allergan/Botox
Tracked on-going market analysis of five campaigns for effectiveness and demographic appeal
Experian Consumer Direct, Orange, CA June 1999 - November 2000
Sr. Content Writer, Consumer Credit
Supported sales division by raising visibility of key products and services to the consumer market by way of web features on mortgages, credit security and reports, money management, and other financial subjects. Created, measured, analyzed, and optimized online customer experience.
Highlights
Developed, wrote, and edited four consumer credit sites and finance blogs
Liaison between Equifax and Creative Services, improving project timelines by seventy-five percent
Tech Snapshot: Microsoft Office Suite, Trello, Salesforce, Dropbox, Pardot, Basecamp, Photoshop Elements, Adobe Acrobat Pro, InDesign SnagIt, SharePoint |
