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Click here or scroll down to respond to this candidate Tom Keane
Street Address * PHONE NUMBER AVAILABLE * EMAIL AVAILABLE
LINKEDIN LINK AVAILABLE
PROFESSIONAL SUMMARY
Public relations exectutive who strengthens brands by developing, conducting, and
managing corporate communications projects: media relations, social media, internal
communications, and community relations.
Content development experience includes launching the first corporate social media page
for a health condition, social media channel development for a top-15 bank, and producing
live television news in a top-10 broadcast market.
PROFESSIONAL EXPERIENCE
Assistant Director, Public Relations November 2015 April
2016
Tufts University, Boston Health Sciences Campus
Managed media relations strategy and conducted outreach to promote $31 million
1.
in NIH-funded research, University experts, and the Tufts life science careers pipeline
programs.
Result: Media coverage included NBCs TODAY Show, Morning Rounds on CBS
2.
This Morning Saturday, MedPage, Metro, The Boston Globe, Boston Magazine, NPR
Shots Blog, and HealthDay.
Senior Manager, Public Affairs Communications April 2014 June 2015
Citizens Bank, N.A., Boston, MA
Managed the development and rollout of traditional and digital corporate affairs
3.
communications projects that promoted $10 million in corporate giving, sponsorships, and
volunteer activity for five states in the Northeast and Mid-Atlantic regions.
Result: Media coverage included The Boston Globe, WBZ-TV, EcoMedia (CBS),
4.
KYW-TV, Pittsburgh Post-Gazette, WXXA-TV, KDKA-TV, Philadelphia Inquirer, and
The Delaware Journal.
Public Affairs Manager Massachusetts April 2013 March
2014
Citizens Bank, N.A., Boston, MA
Managed agency relationship, edited content, and rolled-out media relations and
5.
social media promotions projects that publicized $4 million in corporate giving,
sponsorships, and volunteer activity in Massachusetts.
Result: A 1000%-plus year over year increase in news media and social media
6.
impressions included NECN, WHDH-TV, WBZ-Radio, American Banker, Banker &
Tradesman, The Springfield Republican, MassNonProfitNews.org, and Boston
Business Journal.
Public Relations Consultant March 2009 December
2012
Greater Boston Area, MA
Wrote and edited traditional and digital content and conducted media outreach to
7.
enhance the brands of clients in traditional news media and social media outlets.
Result: Coverage included Reuters, Cambridge TAB, BostonHerald.com,
8.
AuntMinnie.com, and The Salem News.
Senior Account Executive, Media Relations May 2007 July 2008
Ogilvy PR Worldwide Cambridge, MA
Served as a strategic digital and traditional media relations advisor to domestic and
9.
international account teams and top-five global pharmaceutical and life science research
clients.
Result: Media coverage included Prevention, Associated Press, MTVNews.com,
10.
The Boston Globe, Saturday Evening Post, Grey Sheet, and Boston Business
Journal.
Account Executive, Media and Analyst Relations November 2005 April
2007
Schwartz Communications, Inc. Waltham, MA
Advanced the corporate communications strategy of agency technology and
11.
medical device clients by conducting proactive news media outreach, developing
traditional and digital content, convening meetings with industry analysts, and managing
speaking and award programs.
Result: Media coverage included CNN, ABC NewsOne, KGO-TV & Radio (San
12.
Francisco), The Boston Herald, WBZ-TV (Boston), Global Logistics and Supply
Chain Strategies, and Genetic Engineering News.
Marketing Communications Coordinator March 2003 Sept.
2005
Colonial Mortgage Corp.
Delivered communications content under the direction of agency principal.
13.
Result: Principal secured new business leads and completed residential and
14.
commercial mortgage transactions as a result of marketing communications outreach.
Newscast Producer and News Writer February 2000 April 2002
NECN (Boston DMA 8)
Oversaw pre-show and on-air production of a live newscast and breaking news
15.
coverage at Americas largest regional 24-hour news network.
EDUCATION
Northeastern University GPA: 3.50 - Graduated
Boston, MA
Master of Science: Corporate and Organizational Communications
Concentration - Social Media and Online Communities
Emerson College Complete
Boston, MA
Certificate: Copy Editing
Massachusetts College of Liberal Arts GPA: 2.75 -
Graduated
North Adams, MA
Bachelor of Arts: Sociology
UNDERGRADUATE WORK
Newsroom Intern 1999
NECN (Boston DMA 8)
Press Office Intern 1996
Massachusetts Governors Office
Newsreader and Board Operator 1992 - 1994
WSRO Radio 1470 AM
SKILLS
Content Development, Project Management, Communications Strategy Development, Media
Relations Outreach, Social Media Management/Live Posting, Videography and Linear Editing,
Internal Communications Writing, Community Relations, Photography, Digital Copy Writing,
Presentation Development, and Speech Writing.
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