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Click here or scroll down to respond to this candidateCandidate's Name
Director of Integrated Marketing & ProductionEMAIL AVAILABLEPHONE NUMBER AVAILABLEExperienceDirector of Integrated Marketing & Production, Marketing NutzMarch 2016 - May 2016 . Responsible for the development and execution of all marketing initiatives across all marketing channels to meet established annual performance goals. Set business objectives, define key brand strategies and product positioning, manage allocated budgets, develop and execute marketing programs, oversee production of all marketing assets and coordinate the launch of new products. . Responsible of developing annual brand plan and budget. . Leading the client relation team and representing the agency in front of the different client/ potential clients. . Responsible of creating the different agency processes and procedures for the different teams. . Leading the creative briefing process for new campaigns and initiatives.Bisk Brand & Marketing Manager at Thomson Reuters, Tax & Accounting,GovernmentAugust 2013 - February 2016 (2 years 6 months) . Responsible for the development and execution of all marketing initiatives across all sales and marketing channels to meet established annual sales and performance goals. Set business objectives, define key brand strategies and product positioning, manage allocated budgets, develop and execute marketing programs, oversee production of all marketing assets and coordinate the launch of new products for the Continuing Education for CPAs and Test Prep to become a CPA Division (CPEasy, CPA Review and ASCE). . Responsible of the migration of the Bisk brands (CPEasy, CPA Review and ASCE) as well as LearnLive into the Checkpoint Learning brand portfolio. . Responsible of developing annual marketing plan and budget as well as managing and tracking the allocated budget. . Responsible of the lead generation process/ initiatives for the sales team.Brand Manager at Bisk EducationNovember 2012 - August 2013 (10 months) . Acted as the head of the marketing and sales teams for the Continuing Education for CPAs and Test Prep to become a CPA Division (CPEasy, CPA Review and ASCE). . Responsible for the development and execution of all marketing initiatives across all sales and marketing channels to meet established annual sales and performance goals. Set business objectives, define key brand strategies and product positioning, manage allocated budgets, develop and execute marketing programs, oversee production of all marketing assets and coordinate the launch of new products. . Responsible of defining and forecasting the sales goals for the sales team as well as the revenue goals. . Responsible of creating the sales info sheets for all the new products and marketing campaign launches. . Responsible for developing and executing the full range of integrated marketing communication deliverables. . Responsible of developing annual marketing plan and budget as well as managing and tracking the allocated budget. . Responsible of developing the quarterly and annual brand reviews to showcase the sales team and marketing activities performances. . Responsible of the lead generation process/ initiatives for the sales team.Assistant Brand Manager at Bisk EducationOctober 2010 - November 2012 (2 years 2 months) . Responsible for the development and execution of all marketing initiatives across all sales and marketing channels for the Continuing Education for CPAs and Test Prep to become a CPA Division to meet established annual sales and performance goals. Sets business objectives, defines key brand strategies and product positioning, manages allocated budgets, develops and executes marketing programs, oversees production of all marketing assets and coordinates the launch of new products and new marketing campaigns. . Responsible for developing and executing the full range of integrated marketing communication deliverables. . Responsible of developing annual marketing plan and budget.Marketing Manager at Bisk EducationSeptember 2007 - October 2010 (3 years 2 months) . Responsible for developing and executing the full range of integrated marketing communication deliverables for the Continuing Education for CPAs and Test Prep to become a CPA Division including: direct response programs, internet website internal lead forms and internet advertising materials, product collateral and catalogs, consumer and trade advertising, promotional materials, publicity releases, label and packaging design, consumer PR premiums and advertising specialties, trade show and meeting materials. . Responsible of developing annual marketing plan and budget.Marketing & Administration Director at El Sawy Tennis CenterSeptember 2004 - August 2007 (3 years) . Part of my responsibilities was coaching kids (age 4 - 18) as well as being the main contact for the center's marketing activities and efforts.Account Executive at DirectoryM2005 - 2006 (1 year) . Main link between Client and Agency's different teams. Responsible of setting up their ads in the different online publications we had a relationship with.Account Supervisor at Fortune PromosevenJanuary 2001 - September 2004 (3 years 9 months) . Main link between Client and Agency's different departments (Account Management and Planning, Creative, Media and Production). . Responsible of developing new advertising campaigns and strategies as well as managing the campaign's different aspects . Handling Microsoft and General Motors Egypt as main accounts as well as other accounts on the side like Nivea, Gillette, Motorola, UPS, Banque Misr and Alcatel.LanguagesEnglish (Fluent)Arabic (Fluent)French (Fluent)EducationVillanova UniversityEssentials of Project Management, 2013 - 2013University of Notre Dame - Mendoza College of BusinessEffective Leadership Certificate, 2011University of San FranciscoMaster Certificate of Internet Marketing, 2009 - 2009Cairo UniversityBachelor, Accounting - Commerce, 1995 - 1999College Saint Vincent De PaulHigh School, Science, 1992 - 1995Ecole Religieuse FranciscainePreparatory, General, 1982 - 1992Honors and Awards# 1 Tennis Player in Egypt for years 1994, 1995, 1996, 1998, 1999, 2000,2001 and 2002Arab Championship Winner for years 1996, 1998, 2000 and 2002Member of the Egyptian National Team 1994-2002InterestsSports (Tennis, Soccer), fashion & cars |
