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Click here or scroll down to respond to this candidate Candidate's Name , PMP, CSM, CSSGB
Western Springs, IL Street Address | 646-457-9683 | EMAIL AVAILABLE | https://LINKEDIN LINK AVAILABLE
Relationship Builder, Problem Solver, Storyteller, and Revenue GeneratorBusiness development professional with over 15 years of sales, marketing, and leadership experience. An exceptional communicator who excels at networking and storytelling to build relationships. Excellent with influencing and selling to C-level executives. Demonstrates excellent writing and time management skills. Created strategic partnerships with blue-chip brands including American Airlines, Budweiser, Coca-Cola, Gatorade, GEICO, Pepsi, Miller-Coors, State Farm, Toyota, and U.S. Cellular.
CORE COMPETENCIES
Consultative Selling Partner Activation Brand Building Social MediaLead Generation Crisis Management Public Relations Marketing CommunicationsProblem Solving Digital Marketing Data Analytics SalesforceCAREER HISTORY
Leopardo Companies LLC - Chicago, IL 8/20 2/21Director, Business Development
Performed customer and competitive research to identify a strategic approach for entering the Higher Education market. Executed marketing and business development plans to fully evaluate the business opportunity. Joined industry professional associations (SCUP & APPA) and executed lead generation initiatives to qualify prospects, build relationships and develop and grow the sales pipeline.
Identified five critical constraints that need to be addressed to successfully enter the market and win project bids. Utilized network of 100+ senior level industry contacts to establish key relationships for Leopardo. Projected an estimated market value potential of $250+M within four years.
ANC-GoVision - Chicago, IL 11/16 3/19Regional Account Executive
Sold creative LED digital solutions to satisfy client needs for premier brands and clients including ESPN, NFL, NCAA, MLS, Live Nation, and NASCAR. Opened the Chicago office. Assembled and pitched RFP/RFI proposals. Collaborated with senior leadership to create the vision, business strategy and implemented product demonstrations that educated clients, expanded brand awareness, and developed new business targets. Prospected, sold and upsold new clients generating over $1M in annual revenue and over $300k in profit including Luke Bryan Farm Tour, Solider Field/SMG, Indianapolis Colts, AVP Tour, Intersport, Revolution, MVP Collaborative and Switch. Generated over $400k with custom on-campus LED solutions at Texas, Louisville, Marquette, Virginia Tech, Nebraska, Eastern Michigan, and Ohio University.CBS Interactive - Chicago, IL 5/07 6/15Director of Client Services
Cultivated and influenced senior level client relationships selling web hosting services. Managed and directed the digital assets to 30+ Athletic Departments including Notre Dame, Ohio State, Michigan, and Penn State. Created strategies to increase digital traffic, fan engagement, and maximize revenue in advertising, subscriptions, and ecommerce. Attended annual conferences and tradeshows, and educated clients about best practices and industry trends. Implemented strategic business plans for the growth of 15 ecommerce stores with seven different vendors generating over $17M in annual revenue. Created a reverse guarantee model that successfully retained 14 mid-size clients increasing revenue, page impressions, and market share. Model was then implemented company-wide.
Identified and created specialty ecommerce store solutions generating over $750k in annual revenue. Championed mobile initiatives for 25 clients, launching school-branded apps for iPhone, iPad, Android and generating over $500k in new revenue.Arlington Park Race Track - Arlington Heights, IL 3/03 5/07Manager of Sponsorships and Advertising
Designed and implemented multi-channel marketing campaigns that increased customer acquisitions, fan engagement, attendance, and wagering. Directed a staff of four with revenue, profit, and sale minimums.
Sold and serviced over 20 corporate partnerships generating $1.2M+ in annual revenue. Managed a $640K marketing budget utilizing digital media, radio, print, outdoor, and direct response email that generated a 20% increase in track attendance over four years. Grew email marketing database over 150% in less than 3 years by using customer segmentation, personalization strategies, and in-venue and on-line contest opportunities. Created a sponsor revenue projection program that monitored $1.2M in annual revenue and was adopted corporate-wide by Churchill Downs Incorporated.Marquette University - Milwaukee, WI 6/00 12/02Director of Marketing
Sold and serviced over 40 partnership accounts. Sold all advertising including TV, radio, print, and signage. Secured all television and radio broadcast rights. Managed a team of three full-time employees and four student workers. Managed a $440k operating budget.
Created and implemented the marketing plan for Men s Basketball and four other sport teams generating over $2.5M in annual ticket revenue. Hired a staff of four telemarketers providing added support and training enabling them to sell over 900 new season tickets (15% increase) generating over $300k in new revenue.University of Maryland - College Park, MD 7/96 5/00Director of Marketing
Developed and executed strategic marketing plans for 25 sports teams. Managed a team of four full-time employees and five student workers. Managed a $685k operating budget and $130k advertising budget. Sold, serviced, and retained over 55 corporate partnerships generating over $1.5M. Generated over $5.5M in annual ticket revenue. Prospected, qualified, negotiated, sold, and serviced the largest sponsorship in school history with AllFirst Bank worth $945k over three years. Aided with the negotiation of a fifteen-year campus wide beverage and snack food exclusivity rights agreement. Total intercollegiate revenue: $7.9M.EDUCATION
Northern Illinois University, M.S., EducationWinona State University, B.S., MarketingUniversity of Illinois, Certificate of Digital AdvertisingCERTIFICATIONS
PMP , Project Management Professional, Project Management Institute
CSM , Scrum Master Certified, Scrum AllianceCSSGB , Six Sigma Green Belt, International Six Sigma Institute
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