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Click here or scroll down to respond to this candidate Candidate's Name
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SALES MANAGEMENT / BUSINESS DEVELOPMENT
Results-Driven Professional with more than twenty years of experience in wholesale, distribution, account
management and business development. Proven ability to develop client base and consistently achieve sales results.
Key strengths are people skills, product knowledge, speaking/presentation skills, and planning/organization.
Excellent analytical skills to strategically position products and make savvy business decisions. Fully bilingual
(English-Spanish).
CORE STRENGTHS:
Business Plan Development Distribution Management New Product Launch
National / Regional Sales New Business Development Sales Forecasting
Account Management Brand Strategy Territory Development
Team Building & Supervision Pricing International Business Development
KEY ACHIEVEMENTS:
Increased Sales Created and conducted product and sales training for the distribution network, increasing
market share and sales. Results $40M in a year .Pioneered a service program for major accounts, leading
to more sales. Results: $24M in sales per year. Created new retail distribution channels. Results: Sales of
$3.5M in a year.
Developed Sales Programs Created customer database. Implemented a Preferred Customer Service Plan
that led to more satisfied clients and repeated commercial fleet sales Results: Increased sales 30%.
Decreased Company Costs By combining stock and factory orders. Results: Reduced inventory cost by
13%, company and customer savings of $120k in a year.
Generated Additional Revenue Successfully opened new export markets in Latin America, US, Caribbean
and Europe. Results: $19M sales profit growth.
PROFESSIONAL EXPERIENCE:
REGIONAL SALES MANAGER 2014 2015
Braico Group, LLC, Miami, FL
Lead and managed sales channel distribution of Jonnesway tools for the Southeast region of the U.S. Spearheaded
expansion of exclusive distribution network and supported key initiatives in dealer development to significantly
increase coverage while protecting profitability for channel partners. Responsible for planning and executing strategi c
marketing initiatives with each distributor focusing on key market opportunities, successful new product introduction
and brand positioning thru industry publications and trade shows.
TERRITORY SALES MANAGER 2013 2014
Mobile Mini, Inc., Pembroke Pines, FL
Increased Southeast Florida market penetration by obtaining new accounts, increased rental sales volume from new
and existing accounts inside/outside the construction market. Support for the inside sales team. Achieved sales and
gross profit objectives. Identified target prospects and created strategic sales action plans in the region.
Candidate's Name Page 2 of 2
SALES MANAGER 2010 - 2013
New Concepts Distributors, Doral, FL
Responsible for account and business development, while providing a quality customer experience to new and
existing distribution channels. Strengthened and expanded the brand in the southeast region of the US with 38 new
distribution channels in the first ten months with sales of $3.5M. Enhanced company s projection by participating in
trade shows, exhibits and frequent contribution to industry publications
SALES CONSULTANT 2009 2010
Group 1 Automotive, Inc., Pembroke Pines, FL
Prospect, develop new fleet commercial accounts, generate sales, quotes and handle customer inquiries of Ford and
Lincoln vehicles. Establish relationship with customers for ongoing business, scheduling and organizing
appointments.
Maintain an owner follow-up system that encouraged repeated and referral business that contributed to customer
satisfaction. Achieved Top Ten Sales position every month.
SALES MANAGER 1999 2008
Autosummit Inc., Bayamon, PR
Head of the fleet department of Ford vehicles & trucks, Sterling, Freightliner trucks, Thomas-Built buses and specialty
vehicles. Exceeded year sales of $20M to government agencies, manufacturing, car rentals, hospitals, municipalities
and commercial clients. Supervised, hired, trained and coached the fleet specialists, assisted in quotes,
presentations, bids, and negotiations. Increased monthly sales by 30%.
Monitor, maintain and exceed manufacturer s expectations of market penetration and customer satisfaction.
Decreased cost by combining stock and factory orders, reducing inventory by 13%, achieving company and customer
savings of $122K per year.
SALES MANAGER 1992 1998
Bella International Corp. San Juan, PR
Managed Puerto Rico and US Virgin Islands wholesale & distribution operations of Honda and Acura vehicles, with
sales of $ 40 million plus per year
Conducted sales and product knowledge trainings for the dealer network sales force, increasing the brand s market
share and competitive edge. Prepared sales forecast, confirmed monthly allocation and production orders to
manufacturer.
Liaison and single point of contact with retailers to implement brand growth initiatives, influence to drive sales and
customer satisfaction to higher levels, while monitoring customer product impression as well as market behavior.
Assisted dealers in maintaining a continuous customer satisfaction strategy. Participated in Dealer s Association
assisting and advising with sales & marketing strategies for business development, and acting as a sounding board
for concerns not resolvable within their limits of power.
Education:
UNIVERSIDAD CENTRAL, Bayamon, PR
Bachelor of Business Administration, Management
Professional Selling Skills Workshop Entering the World of Exports Training the Trainer Managing Sales
Downslides Total Quality Administration MTU / Detroit Diesel engines, Katolight Generators and Allison
transmissions product training.
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