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Candidate's Name
Phone: PHONE NUMBER AVAILABLE E-Mail: EMAIL AVAILABLE
SUMMARY OF QUALIFICATIONS
Creative Mastermind. Financially Savvy. Results Driven. Strategic Thinker. Passionate Leader.
I am a detailed oriented brand builder with a proven track record of developing and executing successful integrated
marketing campaigns. My experience includes Account Management, Media Planning and Integrated
Marketing/Promotions. My strengths lie in creating new opportunities for brands, pre and post sale production and
execution, content development, stewarding the creative development process and managing diverse teams to deliver
results. I am skilled at cultivating strong working relationships with internal and external stakeholders.
EDUCATION: B.A., Advertising | Howard University | Magna Cum Laude | 2004
CAREER HISTORY AND KEY ACCOMPLISHMENTS
Time Inc. (ALL YOU) | Associate Director, Integrated Marketing Freelance February 2015 Present
Liaise with Executive Marketing Director to create integrated marketing proposals and sell sheets for ALL YOU brand
CGMGS Marketing | Brand Integration Director (AD), VZW January 2014 February 2015
Co-managed account department and oversaw two Account Supervisors and two SAEs Ensured timely execution of
print and TV production process for major campaigns Served as account lead for the largest agency activation to-date for
Verizon, the ESSENCE Festival attended by 550K+ individuals Guided social media executions inclusive of high-
profile influencers on outlets such as Twitter, Facebook and Instagram Prioritized marketing needs and efforts and
worked with third party partners on messaging and content opportunities Partnered with Strategy and Research team to
ensure creative and programming aligned with overall messaging objectives Worked with client team to promote One
Verizon approach to all aspects of the business, which included factoring in the FiOS brand Collaborated with Analytics
teams to create KPIs and ROI goals for brand campaigns Contributed to RFP process with Media team Managed
multi-million dollar out-of-pocket budget ($4MM+) Acted as information hub and trusted source for client, internal and
external partners; Represented agency to C-suite clients
Teen Vogue | Associate Retail Merchandising Director October 2013 - January 2014
Responsible for $400K in revenue from Nordstrom after a 1-2 year hiatus Partnered with major retail clients such as
H&M, Guess and Express to create socially driven integrated marketing programs Established relationships with third
party partners such as BMF to bring unique product placement opportunities to retail partners
Time Inc. (People & Essence) | Sr. Associate, Manager, Sr. Manager September 2007 October 2013
ESSENCE: Manager and Senior Manager
Served as Marketing lead responsible for seamless integration of all beauty brands into ESSENCE properties Created
and executed customized consumer experiences Spearheaded campaign launch for CoverGirl Blastflast Flipstick
resulting in $250K in revenue across print and digital platforms Managed year long custom integrated media campaign
for Luster Hair Care products resulting in $1MM Played integral role in the ideation and creation of Essence.com new
Hair Channel Managed Sales Assistants, Associate Publisher Assistant and Integrated Marketing Coordinator resulting
in promotion to Manager
PEOPLE: Senior Associate
Executed live event for PEOPLE/Max Factor Vivid Impact launch featuring Katy Perry: Attendance of 350 Spearheaded
PEOPLEs Sexiest Man Alive consumer event with an attendance of 250 Launched People StyleWatch Celebrity
shopping event - one of its most popular selling franchises Supervised and assisted in the professional development of
Marketing Assistant and Associate Publishers assistant resulting in promotions
OMD | Media Strategist October 2006 September 2007
Developed and launched Jil Sander Style fragrance campaign with $100K budget; negotiated exclusive events to
maximize reach with all publishing partners a part of the buy Created, launched and managed media campaign for the
$5MM+ launch of Marc Jacobs Daisy fragrance Managed $30MM+ media portfolio for Coty Prestige and Coty Beauty
brands Managed one Assistant Media Planner who was promoted within 6 months of my hire
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