| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateMARISA HARTMAN 1042 SW 146th Terrace Pembroke Pines, FL 33027
PHONE NUMBER AVAILABLE EMAIL AVAILABLE
EXECUTIVE SUMMARY
Accomplished award-winning marketing and communications executive with 15+ years success creating and launching complete CPG product lines for domestic and international markets. Skilled in all aspects of brand and consumer marketing and corporate communications. Aggressively identify new opportunities, develop and implement strategic marketing solutions. Proven ability to exceed corporate objectives with a consistent focus on profit and improving company net worth. Extremely focused, enthusiastic and goal oriented. Professional strengths and abilities include:
Product Development & Launch
Cross-Functional Team Leadership
Public Relations
Tradeshow & Event Management
Brand Management
P/L Management
Competitive/Trend Analysis
Strategic Partnerships
Market Research & Analysis
Asian Manufacturing
Advertising & Promotions
Corporate Communications (B2B, B2C)
CAREER HIGHLIGHTS
Marketing Leadership and Management
Proposed, developed and successfully launched numerous consumer packaged brands and product lines currently sold in department, mass, club, grocery and drug chains throughout the world
Developed corporate marketing and brand strategies delivering unprecedented sales results
Public Relations Pro ~ 18+ years working with consumer and trade media outlets
Building Corporate Image
Established/founded The NO-ADdiction Campaign ~ a national non-profit drug and alcohol prevention and awareness program implemented in high schools and middle schools throughout the U.S.
Secured internationally known celebrities as supporters and spokespeople for this campaign
Conceptualized, developed and implemented this unique program as a cause-related marketing campaign ~ receiving widespread recognition and press from the national media and support from the nation's leading education authorities
PROFESSIONAL EXPERIENCE
FRESH BEAUTY SOLUTIONS, Pembroke Pines, Florida 2008 to present
Vice President of Marketing
Create branded and private label CPG product lines for major North American retailers including mass, drug and grocery chains.
Manage all facets of product development through the entire lifecycle of a product from concept to on-shelf presence.
Provide day-to-day leadership and direction to multiple departments (R&D, design, manufacturing, logistics) both domestically and internationally to meet constant deadlines.
Develop product launch strategies including marketing plans, branding, positioning and cycle promotions.
Research and present new opportunities to maximize revenue and growth in HBC and seasonal categories
Build meaningful relationships with key retail buyers, working directly with corporate headquarters in meeting their objectives.
Negotiated all pricing, terms and contracts with retail headquarters, Asian manufacturers and international vendors.
Prepare and deliver high level product presentations, merchandising proposals and line reviews to category leaders and buyers.
Full P/L and budget responsibility for the marketing department
SOLAR COSMETIC LABS, Miami, Florida 1997 to 2008
Vice President of Marketing 2002 - 2008
Director of Marketing 2000 - 2002
Manager of Corporate Communications 1997 2000
Marisa Hartman Page 2
Develop, implement and oversee strategic marketing and product development and branding efforts both domestically and internationally for all OTC, bath and skin care brands manufactured by Solar Cosmetic Labs, including Disney licensed products.
Perform comprehensive market and competitive analysis and identify opportunities for new product development and line extensions. Includes market research, pricing, product design features and benefits, color and fragrance trend analysis, advertising/promotions and public relations campaigns.
Design and execute all consumer and retail promotions, co-promotions, corporate sponsorships and printed sales collateral.
Pioneered company s entry into Asian manufacturing after evaluation of existing position in the marketplace. Administered all day-to-day overseas operations related to product development, sourcing, production, negotiated contracts, QA, shipping and factory audits.
Develop and implement public relations strategies across all brands, resulting in clear and consistent messages to the consumer. Initiatives include fashion, beauty, fitness and lifestyle consumer magazines, newspapers, radio promotions, special events and product placement in national network and cable television shows.
Maintain the company s overall positive image by providing all external corporate communications to the trade, consumer mass media and fellow employees.
Full P/L and budget responsibility for the marketing department
ZYNYX COMMUNICATIONS, Miami, Florida 1995 - 1997
Senior Account Executive
Developed and implemented marketing and communication strategies on behalf of the following brands: Candies Inc. (shoes and apparel), Ritchie Swimwear, Burger King Corporation, Sunglass Hut, 1-800-FLOWERS, Cuervo 1800 and Southwest Airlines.
Services include: establishing and maintaining consistent corporate images, product branding and positioning, advertising, direct marketing, media relations, partnership marketing and crisis communications.
ACTIVEWEAR CORPORATION OF AMERICA, Miami, Florida 1992 - 1995
Director of Marketing and Communications
Developed and directed all facets of marketing to achieve sales and profit results for apparel manufacturer and wholesaler.
Responsible for all public relations and marketing activities including the creative development of catalogues, packaging, hangtags and photo shoots.
Developed and maintained news media contacts including lifestyle, fashion, beauty and fitness magazines and trade publications.
Company liaison with licensors in the design and production of apparel for Victoria s Secret, Limited Too and Gold s Gym.
BROTHERS GOURMET COFFEES (a division of Procter & Gamble), Boca Raton, Florida 1990 1992
National Promotions Manager
Created, developed and executed national and regional marketing management and advertising programs for Brothers Gourmet Coffees wholesale and retail divisions, including Gloria Jean s Gourmet Coffees and Brothers Gourmet Coffee Bars.
Established brand strategies and managed all phases of marketing including special events, corporate sponsorships, co-promotions, tradeshows and charitable donations.
Developed and implemented retail coffee bar grand openings including media relation campaigns in the New York, Washington, Denver, Chicago and Dallas metropolitan markets.
SUNKIST GROWERS INC., Toronto Canada 1989 1990
EDUCATION
RYERSON UNIVERSITY Toronto, Canada
Bachelor of Business Management Diploma in Business Administration Certificate in Advertising
|
