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Click here or scroll down to respond to this candidate Boulder, CO 80303
PHONE NUMBER AVAILABLE
EMAIL AVAILABLE www.bobgriffith.co
Candidate's Name
AWARD-WINNING
BILINGUAL (ENGLISH/SPANISH/FRENCH) COPYWRITER & BRAND CONSULTANT
SUMMARY
14 years experience as a Copywriter specializing in B2B, B2C, Sales & Marketing Copy:
5 years experience in Marketing Communications: Traditional, Online, & Social Media
(Integrated Campaigns, Online Development & Presence, Brand Identity, Consumer
Outreach)
Strong research ability and implementation of market place and competitive analysis
Proficient in MS Office Suite, Photoshop, InDesign, iPages, iNumbers, iKeynote, iWeb,
iMovie, Mac and Windows OS.
CLIENT LIST INCLUDES
Yamaha Motor Corp., USA Blockbuster Online
American Honda Powersports DirecTV
Polaris Industries, Inc. KIA Automobiles
Victory Motorcycles Hyundai Motors
TexacoChevron Anaheim (CA) Visitors & Convention
Bureau
BlueCross Blue Shield
PUBLICATIONS
Outrider Journal, Long Beach, CA Mar 2011
Co-founder, Executive Editor
Quarterly print photo journal for adventure and dual sport motorcyclists (www.outriderjournal.com)
AWARDS
Web
Honda Rune Microsite
Silver Beldings (Los Angeles Ad Club Award)
Print
Yamaha Motor Print and Collateral Campaign
Gold Orange County (CA) Ad Club Award - 2x
Silver Orange County (CA) Ad Club Award- 2x
Los Angeles Advertising Women LULU Award
PRINT Magazine Regional Design Annual Award - Excellence
PROFESSIONAL EXPERIENCE
Content & Social Media Marketing Director (Remote, Offsite)
Big Rig Media, La Quinta, CA Oct 2012
Present
www.bigrigmedia.com
Manage, strategize and generate online content for new and existing clients, with projects
and responsibilities ranging from webpage copy/content, blogs, social media and
newsletters to SEO, PPC/AdWords campaigns, direct response email and web-based ad
campaigns.
Principal / Creative Director
G Force Communications LLC, Boulder, CO
2007 Present
Clients include
American Honda Powersports (brand site product specialist, copy/content manager, and racing PR
writer in conjunction w/ Dailey & Associates, L.A.)
TexacoChevron (collateral and marcom)
Curve Communications (Honda PS collateral, Curve self-promotional website content)
Infield Capital (self-promotional website content).
Affiliates Program Manager / New Jeep Sales
Boulder Jeep, Boulder, CO Nov
2012 Aug 2013
Senior Copywriter
The Integer Group, Denver, CO Oct
2011 May 2012
Freelancing on the Polaris (Powersports) team, brainstorming campaigns and creating
copy/content for 2013 Snowmobiles, Victory Motorcycles and Off-Road Vehicles (Razr,
Ranger, etc.).
Audi Brand Specialist
Audi Boulder, Boulder, CO
2011 2012
Marketing and sales for Northern Colorado's leading Audi dealer.
Director of Marketing & Communications
Circle Graphics, Longmont, CO
2010 2011
Managed and directed internal and external communications, advertising and PR for
national outdoor advertising large-format digital printer.
Planned/concepted, created and produced monthly newsletter ( The Winner s Circle ), in
addition to regular eBlasts, press releases, advertising (offline and interactive), and sales
team collateral materials.
Senior Copywriter (Contractual)
MERKLE | Quris, Denver, CO Mar 2007
Aug 2007
Created direct email marketing pieces and campaigns for DIRECTV, Blockbuster Online,
and BlueCross BlueShield of Illinois.
Senior Copywriter & Product Specialist
RPA, Santa Monica, CA
2002 2007
Created and managed both national advertising (microsites, banners, viral and email
campaigns) and news/PR content for HondaPowersports.com (brand site) and
RedRiders.com (Honda Racing) websites.
Creative lead on client presentations.
Previously employed with Marshall Advertising and Design as Senior Copywriter and Product
Specialist (1998-2002); Motorcyclist Magazine as Feature and Road Test Editor (1993-1998); Sport
Rider Magazine as Managing Editor (1993-1995).
EDUCATION
University of California, Berkeley, CA
B.A. in English Literature
Honors
Cum Laude
Instant eTraining.com
SEMPO Certification Program (SEM & SEO)
CERTIFICATIONS
Web Marketing & Social Media (Link)
Boulder Digital Arts Oct 2013
Present
MEMBERSHIPS & ASSOCIATIONS
Advertising Professionals
Automotive Digital Marketing
Creative Intensive Network
International Assoc. of MotoJournalists
Motorcycle OEM Network
Motorsports Professionals Group
Powersports Consulting
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