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Click here or scroll down to respond to this candidate Candidate's Name
Street Address . EMAIL AVAILABLE .
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Sales and Marketing Professional
Offering over 12 years of sales and marketing experience in the senior
healthcare industry. Specialized skill set includes Revenue Optimization,
Sales Forecasting, New Business Development, Operations Management and
Vendor & Client Relations.
Career Achievements
. Secured "Preferred Provider" status for the OSF, Kindred, Alexian
Brothers and Riverside Hospital networks
. Increased sales by 63% for post-operative rehabilitation via
development of sales and marketing program for Illinois Bone and Joint
Institute at Regency
. Transformed declining senior health care organization-quadrupled number
of Medicare patients, doubled private-duty referrals, increased room
occupancy by 45%, and contracted six wellness centers in
independent living facilities within the first six months of hire.
Professional Experience
CORPORATE DIRECTOR OF BUSINESS DEVELOPMENT
ASTA Healthcare
April 2013 - December 2013
Elgin, IL
Supervisor of admissions / marketing staff for seven skilled nursing
facilities in Illinois
. Responsible for hiring, training, mentoring and firing Admissions &
Marketing Directors
. Responsible for unearthing new business opportunities through business
development initiatives including NxStage HHD, Huntington's Disease
and Psych programming
. Managed all aspects of public relations including advertising, event
planning, vendor fairs, in-services and CEU presentations
. Partnered with area hospitals, home health and hospice organizations
DIRECTOR OF PROFESSIONAL RELATIONS
SeniorBridge, Inc.
August 2012 - March 2013
Northfield,
IL
Led sales effort by providing educational events such as in-services and
CEU's to area hospitals and physician practices
. Responsible for creating increased brand awareness for SeniorBridge
. Creating and maintaining business relationships to partner with area
AL, IL, SNF and HH agencies
. Responsible for consultations and contracting with clients to aide in
the facilitation of care plans
REGIONAL PROGRAM DIRECTOR
January - August 2012
Avesena & Max Care Home Health
Addison, IL
Led pre-sales effort by building customized programs, researching market
opportunities, and recommending best practices and procedures to marquis
clients
. Introduced and developed relationships with numerous community
resources to engage in mutually beneficial opportunities to include
and promote CEU's & CMU's
. Created specific programs and recruited medical directors for wound
care, pain management, infusion and anti-coagulation that increased
census and improved patient retention.
. Promoted billing practices to area physicians to increase their
billable income for home health
. Initiated inner office policy and procedures for operations
accountabilities
. Handling highly stressful situations to insure patient and physician
satisfaction remaining accountable to all referral sources
SENIOR SALES CONSULTANT
January 2010 - 2012
Various Companies
Responsible for overall analysis on company's opportunity in the market
place and introducing opportunities to capture stronger market share
. Presented value proposition and partnered with executive management
teams to develop programming that increased patient census.
. Generated proposals offering innovative service programs that
optimized revenue and promoted the client's brand to new audiences.
DIRECTOR OF MARKETING
2003 to 2010
VNA / Healthtrends (Formerly Regency Health Centre)
Des Plaines, IL
Privately owned senior health care organization comprised of 300-bed
skilled nursing facility, licensed home health and private-duty agency, and
senior day care center
. Responsible for presenting and promoting four business units including
a 300 bed skilled nursing facility, Medicare licensed home health
agency, senior day care and private duty.
. Launched several innovative business solutions generating 2.3M in
revenue and tripled referral sources within the first year.
. Managed all aspects of public relations including advertising, event
planning, trade shows, in-services, Continuity of Care meetings,
Business After Hours, speaking engagements, and outreach programs to
IL, SLF, CCRC & SNF.
. Handling highly stressful situations to insure patient and physician
satisfaction remaining accountable to all referral sources
Education
bachelor of science in MARKETING
louisiana state university Baton Rouge, LA
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