| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
Street Address
EMAIL AVAILABLE
Mobile: PHONE NUMBER AVAILABLE
Experienced, versatile and creative business manager with accomplished
record of applying strategic, analytical, marketing and creative abilities
to drive results and change through innovative approaches. Exceptional
leader of cross functional teams and direct reports; adept at working across multiple
organizational areas and levels to achieve business goals. Proven team
player with excellent interpersonal, communication and presentation
abilities.
Expertise in:
Retail Branding Strategy, Creative Direction, Corporate Communications,
Product Design/Development/Sourcing, Website Development, Market Research,
Packaging Development,
Trade Show/Event Management, Advertising Strategy, Media Placement,
Promotions/Sweepstakes/Incentive Programs, Vendor Strategic Partnerships,
Market Research, Public Relations, Forecasting, Budget Planning,
Merchandising, Social Media Strategy, Google Analytics, PPC Strategy,
Product Photography, Video Development
PROFESSIONAL EXPERIENCE
Marketing Director at ASPLUND COFFEE, Knoxville, TN / Minnetonka, MN
Specialty Coffee Company
2014 - Present
Currently overseeing marketing, brand strategy and creative development for
company's K-cup entry into grocers and big-box retailers, including brand
and logo development, retail packaging, and dealer/consumer sales
materials.
> Researched retail K-cup market and used results to competitively position
product in a saturated market
> Developed branding and positioning presentations for retail grocer
meetings
Marketing Manager at POWER SYSTEMS, Knoxville, TN
Distributor of Fitness and Sports Training Equipment
2013
Responsible for development/implementation of marketing strategy and
management of all marketing efforts in creation of 10-12 seasonal retail
catalogs, 12+ trade shows/events, consumer web site, social media and e-
mail promotional campaigns, market analysis, product development, public
relations, advertising, sponsorships, PPC and Google Analytics. Financial
responsibility for $3M annual budget and leadership of full-scope marketing
team, external agencies and resources.
> Led cross-functional team to develop e-mail/web campaign that resulted in
records sales and web traffic for 4 consecutive days
> Developed new trade show image, incorporating dynamic new structure,
branding and targeted promotional marketing with successful implementation
at major shows
> Led team in overhaul of retail catalog, including new product content,
photography, design, copy development and mailing strategy
Interactive Marketing Manager at KIMBLE CHASE, Rockwood, TN
Global manufacturer of Life Science and Research Glass Products
2012 - 2013
Led cross-functional team in the development of the company's corporate re-
branding efforts. Developed strategy, budget and implementation plan for
company's entry into social media marketing. Evaluated strategic
distributor partnerships and recommended new promotional/marketing
opportunities to grow sales.
> Led team of internal and external resources to develop new digital and
print product catalog and new website
> Developed new show strategy, including new booth structure, advertising,
marketing support and event planning
Creative Marketing Consultant at CREATIVE DYNAMICS, Knoxville, TN
Self-employed consultant
2010 - 2012
Directed marketing, creative, user experience, web content, and e-commerce
development for consumer products companies.
> Developed branding strategy for Hirsch Glass, including new product
concepts, logo development, showroom displays, trade show concepts and
communication pieces
> Developed product concepts, prototypes, packaging, and display
recommendations for Apodexi
Creative Services Manager at CROSSVILLE, INC., Crossville, TN
Manufacturer and distributor of porcelain stone and tile
2002 - 2010
Directed visual execution of brand strategy and identity for company,
ensuring all communications reflected corporate standards across all
channels of distribution. Managed internal and external creative team in
the development, design and production of all sales and marketing
materials, including showroom merchandising, trade shows, advertising and
print materials, social media, Word Press, and video training. Administered
$2M budget and managed forecasting and inventory of all marketing assets.
> Instrumental in development and implementation of brand partnerships that
grew business through new sales channels (Benjamin Moore, Robert A.M.
Stern, Bentley Prince Street)
> Spearheaded launch of new division in 2009, including creation of new
corporate ID, brand development, merchandising, web design, trade shows,
packaging, and showroom and sales support
> Researched, developed and implemented asset management program used by
internal sales, dealers, distributors and PR, saving 500+ man hours/yr.
E-Business Manager at NEWELL RUBBERMAID, Office Products, Madison, WI
Global manufacturer of consumer products
2000
> Drove project to develop e-commerce site into destination and resource
for consumer and business users.
> Overhauled under-performing website to better serve consumers through
more comprehensive product database, easier navigation, improved graphics
and concise links to resellers
Promotions & Market Development Manager at NEWELL RUBBERMAID, Office
Products, Madison, WI
Global manufacturer of consumer products
1998 - 2000
Developed strategy, products and content for national and account-specific
promotions, including product rebates, contests, sweepstakes, giveaways,
value-added and sales/dealer incentive programs. Managed and administered
annual promotional activities calendar for individual retail accounts.
Marketing Communications Manager at RUBBERMAID, Office Products, Maryville,
TN
Global manufacturer of consumer products
1993 - 1998
Led the development of the Marketing organization of this 'start-up'
division of Rubbermaid. Responsible for the development, design,
manufacturing, distribution and commercialization of products sold through
the wholesale office products industry. Led a full-scope internal marketing
team of product managers, packaging engineers and creative team.
> Led team and drove repackaging of entire product line (1,000+ products)
from Rubbermaid brand to Eldon brand in 9 months and 15% under budget
> Led development of marketing materials for entry into contract
furnishings market, targeting architects, planners and interior designers
EDUCATION
Bachelor of Science in Design from UNIVERSITY OF CINCINNATI, Cincinnati, OH
TECHNICAL SKILLS
PC and Apple platform literate with a broad base of software application
experience including experience with Microsoft Office Suite: Outlook, Word,
Excel, PowerPoint, Publisher; trained in Access
Proficient with Adobe CS5: Illustrator, InDesign, Photoshop, Acrobat,
Dreamweaver, some Flash and After Effects
|
