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Click here or scroll down to respond to this candidate Candidate's Name
____________________________________________________________________________
_________________ Street Address Sugar
Maple Avenue, Wake Forest, NC Street Address . PHONE NUMBER AVAILABLE
EMAIL AVAILABLE
PROFESSIONAL PROFILE
Dynamic marketing professional with more than eighteen years in the sales
and marketing industries. High-achiever offering an extensive background in
customer service, sales, diverse client relations and merchandising. Self-
directed and result driven team player who also works well independently.
KEY SKILLS
Account management Digital Advertising
Advertising Deadline-driven
Direct marketing campaigns Trade shows
Multi-media marketing Media relations
New customer acquisition Special
events planning
EXPERIENCE
The Peanut Roaster
September 2011- Present
Inside Sales & Marketing
Henderson, NC
. Increased profits by $40,000.00 in first year through restructure of
companies FUNdraising program.
. Participate in proposed $50,000.00, plus, annual budget.
. Customer support to retail consumers, corporate and wholesale
customers along with distributors.
. Develop a variety of marketing strategies and campaigns monthly for
both web, wholesale and retail store sales.
. Plan and negotiate media buys, including TV, radio, print and digital
advertising.
. Involved in launching the companies new Magento website while handling
website inquiries and sales.
. Update and monitor company's data base of 30,000 customers and
facebook page daily.
. Support customers with online billing and account issues. Assist in
helping track and ship packages.
. Display courteous and strong interpersonal skills with all customer
interactions.
. Represent company at food trade shows.
VYPE Magazine January 2010 - January
2011
Business To Business Development
Wake Forest, NC
. Persuaded cross- marketing to all advertisers for increased exposure
by means of print and digital advertising, social networks, mobile, e-
newsletters plus game day events.
. Inflated magazine sales by working with franchise companies, ad
agencies as well as independent businesses.
. Refined and polished companies marketing collateral including
insertion orders, rate cards and media kit used for advertisers and
VYPE Magazine.
. Expanded and reserved companies data base through developing and
managing new and existing clients.
. Engaged in the success of the first annual VYPE High School Sports
Conference and Expo held at the State Fairgrounds, August, 2010
ASAP Direct Mail
April 2005- January 2010
Account Manager
Raleigh, NC
. Successfully added $200,000 in new sales annually by securing and
retaining new direct mail and print clients.
. Managed over 100 accounts in a multitude of fields including retail,
medical, restaurants, professional along with non profit.
. Lead sales team members in business development, evaluation, training
and account relations.
. Extensive knowledge of data acquisition by analyzing client's current
customer database and matched with a new or existing audience for the
client's product or service.
. Worked successfully with multiple departments to ensure on-time
delivery of projects through design, data processing, production and
accounting to promote client satisfaction and company's profit.
. Liaison between ad agencies and outside print vendors to coordinate
print and mail materials.
The Wake Weekly
July 1999-March 2005
Advertising Sales Representative
Wake Forest, NC
. Contributed to rapid business growth through innovative advertising
strategies that proved successful sales goals were achieved.
. Received 14 advertising awards for creativity from the North Carolina
Press Association from 1999-2004.
. Partnered with design and production team to plan and prepare
successful advertising campaigns from inception through publication.
. Developed special advertising sections throughout the year that
generated new revenue streams while helping advertisers promote their
businesses.
. Represented the newspaper at community events within organizations
such as Wake Forest Chamber of Commerce and served on the Board of
Directors of The Downtown Revitalization Association.
EDUCATION
East Carolina University
1995
Bachelor of Science Fashion Merchandising / Business Minor
Greenville, NC
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