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Click here or scroll down to respond to this candidate|[pic] | Candidate's Name |
|Chicago, IL Street Address . Tel: PHONE NUMBER AVAILABLE | |
|Email: EMAIL AVAILABLE | |
Marketing and Branding . Sales and Product Management
Expertise: National Sales, Branding, and Marketing of Consumer and
Commercial Products & Services
New Product Development . Corporate Brand Identity . Major Retail Key
Account Management
. Contract Negotiation . Strategic Planning . Sales Team Leadership .
Marketing Team Management
. Career to Date: Joined the automotive appearance industry right after
graduation from college - Started as a CPG Marketing Manager managing
$40mm in Consumer Waxes & Polishes - won a promotion to Director of
Sales & Marketing of a Commercial Car Wash chemical business in North
American market.
Achievements
. Consumer Products: Grew the Turtle Wax brand waxes and specialty wash
business through new product development and account-specific
promotions with major retailers.
. Commercial Products: Led a turnaround for Turtle Wax Commercial
chemical business by leveraging the brand to and driving more car
profits at North American car washes.
. Sales Management: Drove new sales growth for Turtle Wax consumer
products at major Hardware and Home Center retailers with Regional and
National trade promotions.
. Brand Marketing: Transformed new Global corporate brand message for
Turtle Wax and created a new consumer-facing brand for Ryko Solutions
in the U.S. Car Wash market.
. Mantra for Success: "Build brands by making the retail partners more
money "
PROFESSIONAL EXPERIENCE
RYKO SOLUTIONS INC, Grimes, IA 2011-2013
Privately owned (PE investors) maker of Car Wash equipment and cleaning
chemicals . $90M annual sales.
Senior Marketing Manager
Hired by Ryko to create a retail brand for the U.S. Convenience store
market channel and sell more Commercial Car Wash chemical with a new retail
merchandising and promotional program.
< Generated over $2 million in net-new chemical growth in 2012.
Within first 45 days of hire, signed a National Distribution
agreement with former employer (Turtle Wax).
< Captured 450 new 2-year chemical and service contracts by bundling
the new retail car wash merchandising program with chemical
products sold to convenience stores.
< Created a new retail consumer brand to help the Marketing and Sales
Teams combine the sale of capital equipment, chemical & service
into a single bundled value proposition.
< Trained the U.S. Sales Team to transform from commodity cost-
selling to leading with a new retail consumer brand that makes
retailer more money in the car wash business.
BELANGER INC, Northville, MI 2010-2011
Privately held manufacturer of Car Wash Equipment . $20 million annual
sales.
Major Accounts Sales Manager
Hired by Belanger to create a retail car wash marketing blueprint to bundle
with the sale of capital car wash equipment sold through over 100 U.S.
wholesale distributors.
. Introduced a comprehensive personal sales guide to help the U.S.
distributor network sell value-added marketing programs to major U.S.
retail Convenience store chains.
. Transformed the sales approach of corporate Major Accounts team from
traditional equipment cost-selling to a new value-added approach using
a retail car wash merchandising package.
TURTLE WAX (TW), Chicago, IL 1989-2010
World's largest producer of automotive appearance products . Privately held
. Up to 200 employees at peak.
Promoted to General Manager & Director of Sales & Marketing for
Professional Products (2000-2010)
Promoted to Marketing Manager for Consumer Products Group (1995-2000)
Divisional Marketing Manager (1989-1994)
. Director, Sales & Marketing - North America (2000-2010): Led a team of
regionally based sales managers and internal marketing personnel to
sell commercial chemical products to retail car washes through a
network of independent wholesale distributors.
< Challenge: Reverse a business unit losing money to sustained
profitability.
< Turnaround: Achieved +20% operating profits by reducing total
SKU's, cutting operating costs and winning new Convenience Store
contracts in the U.S. and Canada.
< Business Model: Reduced total number of active customers by 40% -
enabling our sales & marketing team to deliver double-digit sales
growth with a smaller enterprise.
< Global Branding: Led a team to transform TW brand message into one-
single tagline to be used worldwide, " Making Life Shine ", for
both Consumer & Commercial products.
. U.S. RETAIL (2002-2008): Concurrent role with Professional Products
division. Key Account manager for ACE Hardware, True Value & LOWES
selling TW consumer products.
< Implemented a national TW-Ace Hardware promotions - ranked #1 by
sales - that increased Ace sales by 20% during 2004- 2006.
< Achieved number one category vendor status at True Value through
2005 contract negotiation process.
< Sold the 1st TW consumer product to LOWES- a Pressure Washer
cleaner that our team created in New Product Development and the
program was rolled out nationally.
< Led a National Grass Roots sweepstakes tour targeted at 16-24 youth
culture market. The tour generated over $1 million in advertising
value through Live Event marketing.
. MARKETING MANAGER - CONSUMER PRODUCTS GROUP (1995 - 2000):
< Product Development: Created the first Turtle Wax Car Care Kit sold
to Major retail accounts in the winter-holiday season resulting in
+$3 million in new business. Grew the Turtle Wax ZIP WAX brand
market share from 33% to 40% with new "Ultra brand".
< Innovative Marketing Strategies: During 1995-1997 appeared on 14
television episodes of TNN's Ready-for-the Road show to demonstrate
use of Turtle Wax products.
< Infomercials: In 1996, produced - and acted as spokesperson - for
two 30-minute infomercials that were featured as video-end cap
promotions at Wal-Mart T.L.E. stores.
. DIVISIONAL MARKETING MANAGER (1989-1994): Led the sales and marketing
for TW's new, company-owned car wash centers (roughly $15M total annual
sales).
< Developed direct mail, TV advertising, grand opening events, retail
promos, and auto-detailing programs.
< Devised sales and marketing blueprint for 20 retail car wash
centers in Chicago and KC.
< Increased per-vehicle revenue by $1.25 - for 1.4 million cars -
which produced an additional $5 million during 1990-1994.
EDUCATION
B.S. in Business Administration and Marketing, Truman State University,
Kirksville, MO.
Program Certificate, University of Chicago Booth Graduate School of
Business,
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