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Click here or scroll down to respond to this candidateCandidate's Name
Street Address Metcalf Road
Tolland, CT Street Address
Home: PHONE NUMBER AVAILABLE
eMail: EMAIL AVAILABLE
SUMMARY
Extensive marketing, communications and project management experience.
Strong ability to strategically direct and support a company s brand, messaging and positive
customer experience to increase sales and enhance communications.
Vast experience assisting organizations implement and promote changes in culture,
corporate logos, identity, product offerings, events and facilities.
EXPERIENCE
UnitedHealthcare - Director, eCommunications, Hartford, CT 2009-2013:
Strategy/build of new internal website from two separate sites. Oversight of strategy,
content, assets, functionality, enhancements, metrics, reporting, etc.
Management of two eMarketing Specialists and four electronic newsletters (with links to
social media) to customer segments and consultants/brokers, managing list and metrics
Strategy/content for external customer and consultant sites with internal resources
Corporate Social Responsibility Event manager for Hartford Product & Marketing
Manger of internships
UnitedHealthcare - Director, Product Marketing, Hartford, CT 2006-2009:
Developed B2B communication and marketing launch strategies for national accounts
Built/integrated/marketed retiree product offerings as part of the UHC portfolio
Composed content for marketing/sales materials, organized seminars/webinars, thought
leadership and value proposition opportunities
Managed targeted product print and electronic advertising
Creation and management of small internal website as a product launch tool for sales
RFP content reviewer and contributor
XL Insurance - Director, Internal Global Communication, Hartford, CT 2004-2006:
Creation of presentations, scripts, events and agendas for senior leaders
Management of information flow from leaders to employees via emails, meetings and/or
internal website as appropriate
Hartford Corporate Social Responsibility, Crisis Communications, PR and Event Manager
Tolland Bank - VP, Product and Marketing, Vernon, CT 2002-2004:
Created new corporate identity, logo, materials, radio/TV/print ads, website and signage
Community Reinvestment Officer, Shareholder Communications, Product Development,
Public Relations, Community Relations/Donations/events and advertising
Opened one new branch, including state filings, approvals, ads, promotional items,
procuring a local celebrity, public relations, direct mail, etc.
Phoenix Life & Annuity - Director, Marketing Communication, Hartford, CT 1999-2002:
Managed ten person writing team who worked with sales and internal resources for design/
production of B2B marketing materials and direct mail campaigns
Managed conversion of all materials as a result of demutualization, new disclaimers and
voice for shareholders
Implemented several cost-savings strategies for materials creation and process
Managed fulfillment vendor for direct mail and materials storage/inventory
Aetna - Various positions, Hartford, CT 1984-1999:
Director, Advertising, Retiree Services 1996-1999. Created and implemented several,
national TV and print ad and direct mail campaigns with vendors
Director, ALIAC Strategic Design 1994-1996. Managed large annuity and life initiatives
Manager, Marketing Communications, Mutual Funds 1992-1994. Managed three person
team to write, design and produce sales materials and direct mail campaigns, including
fulfillment and events
Manager, Strategic Communications 1989-1992. Managed large, strategic projects and
events to implement new corporate identity migration
Jr.-Sr. Graphic Designer, Intern manager. Corporate Communications 1984-1989
Hamilton Standard Graphic Designer and Technical Illustrator, Windsor, CT 1982-1984.
EDUCATION
Central Connecticut State University - B.A. Graphic Design/Special Studies, New Britain, CT
1978-1982
Series 6 & 63 licenses - 1994-2002
CT School of Finance & Management - CBA. 9/2002-5/2003
Seminars, conferences, classes available upon request
SKILLS
eMail, Instant Messaging, Webex, PowerPoint, Excel, Word, Quark, IE8, event planning
Website Content Management System and familiarity with Dreamweaver and eMail campaign
management tools |
