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SUMMARY
Results-oriented Senior Retail Executive with extensive experience in setting strategic direction, new concept
creative development and execution, store execution process improvements, team development and real estate site
selection. Extensive experience in driving operating results improvements and talent development within rapid
growth retail environment.
Willing to relocate Travel not a problem
AREAS OF EXPERTISE
Strategic Planning Store Process Improvement Recruitment Staffing
Revenue Growth Operational Execution Serving as Change Agent
P & L Accountability New Concept Development/Implementation Training/Development
Real Estate Site Evaluation Local Community Marketing Team Development/Mentoring
PROFESSIONAL EXPERIENCE
Fannie May Confections Brands, Inc.
Vice President of Retail and Franchise Operations 2010 Present
Reporting to the President
Responsible for both corporate and franchise stores (70 corporate/30 franchised).
Successfully opened 52 stores
Developed FDD to start Franchising of Fannie May Franchise, LLC
Developed Marketing Materials and Sales Videos for Lead Generation
Signed development agreements for 82 stores the first year of development (30 Opened YE 2012)
Built and developed a Training Center for our Franchise Partners and Corporate General Managers
Designed and Implemented the first ever POS register system in Fannie May Confections Brands.
Vice President of Retail Operations 2006 2010
Reporting to the President.
Responsible for corporate-owned (48 corporate) Day to Day operations in addition to the Advertising and Real
Estate/Construction Departments
Marketing, Operations, Real Estate & Construction reported to me total of 10 direct reports
Developed and maintained Store Operations Manuel
Developed Training Manuel s and Video s for Managers and Sales Associates
Developed Waste Management Controls cutting waste in half (increasing Gross Margin by $500,000)
Generated Sales Increases annually bringing Sales to forty million dollars and 4 wall contribution of 25%
Domino s Pizza, Inc 2002 2006
Corporate Operations Director
Reporting to the Senior Vice President of Operations
Hired to manage the largest acquisition in the history of the company, merged 83 store in Phoenix, AZ., into the
Domino s corporate culture
Produced one million dollars more in EBITDA for the company, corporate performance vs. Franchise
Royalties. Generating over fifty million dollars in sales
Cut budgeted merger expenses by 30%
Accountable for developing and leading successful management teams, execution of all marketing and
merchandising programs, inventory control, customer service, training and new store development
Based on my success, I was relocated to the Twin Cities to turn around the second largest acquisition made
by the company. The first year under my direction it was the only corporate market to exceed budget by
25%
Mrs. Fields Famous Brands, Inc 1992 -2002
Vice President of Operations
Reporting to the Senior Vice President of Operations
DBA: Mrs. Fields, Great American Cookie, Original Cookie, Pretzel Time, Pretzel Maker, Hot Sam Pretzel and
TCBY Yogurt
Responsible for both the corporate-owned and franchise stores. Managed the day to day operations for 375
locations, 11 direct reports and 1500 employees in 10 states
Charged with full P&L responsibility for over $135 million in system wide sales
Integral part of a team that successfully merged 12 companies together within two years and tripled the size
of the company
Introduced uniform operations standards that generated immediate sales and profit increases
Developed a Waste Control Program that generated a million dollars gross margin improvement in the
first full year of implementation
Responsible for the successful opening of 40+ locations during my tenure at Mrs. Fields
Silo, Inc 1984 - 1992
Consumer Electronics and Appliance Retailer
Reporting to the Regional Vice President
Senior District Manager
Reporting to the Regional Vice President of Stores
Promoted to the Nashville Region consisting of ten stores spanning five states with annual sales of $35
million. Additional responsibilities included customer service, warehousing, advertising, delivery and car
stereo installations
District Manager
Reporting to the Regional Vice President of Stores
Charged with full P&L responsibility for over $15 million in sales
As a District Manager in Denver Colorado my team achieved consistent sales and profit improvements in
excess of 10%
Education BS West Chester State
References:
Terry Mitchell President, Fannie May Confections Brands
EMAIL AVAILABLE PHONE NUMBER AVAILABLE
Patrick Knotts Operating Advisor for Sun Capital Partners
EMAIL AVAILABLE PHONE NUMBER AVAILABLE
Judy Shoulak Senior Vice President, Buffalo Wild Wings
EMAIL AVAILABLE PHONE NUMBER AVAILABLE
Mike Zipser Senior Vice President, Dick s Sporting Goods
EMAIL AVAILABLE PHONE NUMBER AVAILABLE
Susan Barnett (My Direct Report) Director of Operations, Fannie May Confections Brands
EMAIL AVAILABLE PHONE NUMBER AVAILABLE
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