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Click here or scroll down to respond to this candidateCandidate's Name
Street Address Louis Lane
Hackettstown, NJ Street Address
h PHONE NUMBER AVAILABLE
c PHONE NUMBER AVAILABLE
EMAIL AVAILABLE
www.billcogan.com
www.Candidate's Name .com
CAREER GOAL
To utilize my extensive Marketing, Interactive Marketing, Product
Development, Product Management and Technical experience in a senior
position in marketing management that will offer challenge and continues
growth.
PROFESSIONAL SUMMARY
HIGHLY ACCOMPLISHED, ENERGETIC, RESOURCEFUL AND GOAL ORIENTED individual
with a solid professional and academic background in various aspects of
marketing and the Internet . Proven track record in the development,
management and guidance of highly successful marketing programs online and
off-line . Demonstrated ability to provide creative solutions and a
thorough understanding of marketing within fast paced, highly competitive
markets . Ability to understand business needs and translate for effective
internet and intranet development using cutting edge technology and
applications . Experienced in negotiating contracts, and management of
vendor relations . Effectively developed and managed multi- million dollar
budget . Posses a solid base of experience to draw from that will assist
employers in meeting operational needs.
SELECTED PROJECTS AND ACCOMPLISHMENTS
Marketing Management
> Consistently worked with other senior management to ensure that short
and long term planning remained aligned with overall corporate goals.
> Advised brand senior management on current market trends and
technology developments that impacted the brand.
> Regularly orchestrated the activities of several departments and
disciplines in the successful planning, development and launch of new
applications and initiatives.
> Developed applications that worked on the national and local level,
reinforcing the brand identity in a consistent manner.
> Proven track record in producing "Brand First" products. Introduced
One-Click Away, ERA.com Mobile, TXT ERA, ERA Kids and espanol.ERA.com
Direct Marketing Resource Center.
> Developed project plan for a comprehensive CMS that in first year
saved the company $800,000 and after two years contains 2 million
consumer records.
> Project lead for leads management system, including product
development, testing, rollout planning, training and ongoing adoption.
> Brand representative in the development and communication of legal
agreement for the sale of Cendant Division Move.com to Homestore.
> Managed annual budget of 3+ million and a staff of eight.
> Secured from senior management additional funding of $2.2 million over
the past two years.
> Through aggressive conversion to online applications saved the company
$1million annually.
> Involved in the franchise sales process, introducing prospective
companies to brand marketing and technology offerings.
> Daily interaction with franchisees, working to resolve technical
issues or concerns and consult in the development of personal website.
Technology
> Developed, Managed and maintained twelve ERA Internet and Intranet
sites.
> Increased web traffic to brand internet site by 697 % within five
years with average user session of 27 minutes and initiated redesign
of intranet resulting in 1800% increase in page views and 2400%
increase in user sessions
> Introduced weblets designed for specific market niches and introduced
intranet site designed specifically for field staff.
> Participated in review, development and UAT (user acceptance testing)
of new corporate back end system and spearheaded integration into
bands consumer web site.
> Conceived, Developed and maintained sixty technology products.
> Developed multi faceted approach for search engine penetration to
include One Click, super agent and office profile, RSS and URL driver.
> Helped to re-establish brand as Technology Leader in the Real Estate
Industry.
PROFESSIONAL EXPERIENCE
ERA FRANCHISE SYSTEMS (ERA Real Estate), (a division of Realogy
Corporation) Parsippany, NJ
Vice President, Interactive Marketing
February 2003 to present
Director Interactive Marketing
September 1999 to February 2003
Interactive Marketing Specialist
May 1999-September 1999
Interactive Marketing Coordinator
May 1998-May 1999
Responsible for all web based applications for brand and cross brand
applications. This included inception, development, launch, promotion and
training. In addition responsible for the look and feel of national web
sites, ERA.com, espanol.ERA.com, ERA.com Mobile, resort.ERA.com and
ic.ERA.com. Additionally, I managed the implementation of content specific
applications for marketing/communicating to special markets such as luxury,
Hispanic and 50+. Responsibilities also include coordinating with IT for
data transfers and troubleshooting. Management responsibilities included
growing and overseeing activities of a staff that grew to eight people in
various disciplines: in addition managed teams of outside vendors.
Position also required development of projects that crossed disciplines and
departments. This required staff management skills along with a solid base
knowledge of these areas. The end goal of these projects was to develop
applications that were viable and a benefit to end users both online and
off-line.
Selected by President of ERA to special projects as sole brand
representative that included, the sale of a Cendant division: Six Sigma
team member and launch of multimillion dollar partnership with
Homestore.com; development of startup openhouse.com.
Brand project lead for national IDX solution; LeadRouter technology
initiative; and new email system. All projects required the development of
test plans and monitoring of test. Based on these results planned the full
roll out to include training for internal and end user, legal requirements,
communication, consumer positioning, collateral and local end user assets.
Development also included the development of various business plans to
allow for integration into various company models. Headed development of
consumer facing marketing plan, and brand imaging for product, designed to
differentiate products from other Cendant brands.
Managed ERA Intranet site, TeamERA.com. Initiated redesign of intranet: to
include improved navigation and relevant content. Resulting re-launch
allowed ERA to move to a paperless environment producing cost savings. In
addition launch included hierarchical security to allow for level specific
content. This approach allowed for target communication and application
delivery
Conceived, designed and developed the Direct Marketing Resource Center.
Program integrated several independent databases, allowing agents/brokers
access to customer data to be used in the communications module of
program. Communications module included email and print on demand
materials for prospecting, ongoing communication and follow up with
customers. Materials addressed various ethnic and economic backgrounds.
Regular presentations on technology and marketing programs to: prospective
brokers, current franchise members and senior executives.
QUANTEX MICROSYSTEMS, Somerset, NJ
1996-1998
Marketing Manager
Responsible for National Advertising campaign that includes print,
Internet, TV and industry trade shows. National advertising campaigns
include content; trademark conformity; placement in trade publications and
print standards and address the needs of individual markets. In addition I
managed Public Relations and Internet Staff to parallel company marketing
initiatives.
NORTH COAST SCREEN ART, Bloomfield, NJ
1990-1996
Production Manager- Coordinated and oversaw all aspect of production
activities to ensure timely flow of work. Supervised and trained all new
employees in production and safety procedures. Further responsibilities
included Art Director, Marketing, Advertising, Sales Support, Research and
Development and Quality Control.
EDUCATION
Montclair State College, Montclair, NJ--B.S. in Marketing- 1991
Franklin Covey, Presentation Seminars, Employment Law, Diversity Training,
Six Sigma
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