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QUALIFICATIONS SUMMARY
Tenured, highly accomplished, and results-driven marketing executive with more than 25 years of outstanding commitment in business management, sales and marketing, branding, customer service, and relationship building in product development and service-related industries/environment. Adept in tactical planning and implementation of strategies, decisions, and initiatives focused on achieving established company goals. Skilled at preparing and delivering presentations, training, and business solutions. Equipped with exceptional organizational skills, combined with interpersonal and communication skills necessary in developing long-lasting business relationships at all levels. Highly recognized in every step of career path for positive attitude and work effort, and for maintaining the highest professional ethics and standards.
PROFESSIONAL EXPERIENCE
FALCON SAFETY PRODUCTS, INC., BRANCHBURG, NJ | 1998 PRESENT
Brand Manager - Marketing Manager - Director of Marketing - VP Marketing - SVP Marketing/Sales
- Play a significant role for major account initiatives, including exclusive brand project for Staples leading to a $6M increase in sales revenues within 12 months.
- Efficiently found located two new areas for product opportunity through market and data analysis.
- Performed syndicated data analysis using Nielsen, IRI, and NP services.
- Tracked and obtained suppliers and managed product packaging, market positioning, and pricing strategy that drove revenue increase to $900K in 6 months.
- Provided strategic oversight with Crisis Communication planning in coordination with executive management team and PR firm, leveraging a successful management of a public outcry against companies core product.
- Conceptualized, developed, and implemented sales plan to prospect new distribution channels for core product, steering sales to the penetration of 1,700 new grocery outlets and exposure to the college bookstore and educational markets.
- Excelled customer service by facilitating a bi-monthly video conference and a quarterly in-office meeting that strengthened the company interaction with sales, securing positive relationships and willingness to support colleagues.
- Successfully oversaw and directed the internet marketing strategy, from complete web site relaunch, to launching of highly profitable e-commerce site and a growing Facebook page for company s core brand Dust-Off .
- Received commendation for being a long-standing problem-solution manager that effectively determined and resolved all sides of company and customer issues.
- Ensured that the repositioning of the brand and the go-to-market materials was professionally provided and delivered directly to customers driving company revenue from $15M to $60M increase in 10 years.
A.W. FABER-CASTELL US, BASKING RIDGE, NJ | 1998
Product Manager
- Managed the United States launch of a European brand, and successfully sold the nation s 2nd largest educational distributor in six months
- Established and implemented a Global Packaging strategy that was adapted internationally.
CRAYOLA, EASTON, PA | 1995 1998
Marketing Assistant, Marketing Associate Institutional Products Division
- Assumed full marketing responsibility for the division s largest promotional vehicle the Back-to-School pallet program for OfficeMax, Staples, and Office Depot.
- Managed and carried out $4M worth of project by assessing POS data, recommending product mix, working with internal resources for production, and leading the timely execution of the program.
- Played an instrumental role to several innovative initiatives, including Wet Set Clay, Crayola Dough, Color Wonder, Adult Markers, and an IBM/Crayola co-branded product.
- Earned Crayola Innovation Award for exceptional performance.
EDUCATION
Bachelor s degree in English | SUSQUEHANNA UNIVERSITY, SELINSGROVE, PA
NJ Secondary Education Teaching Certification | CALDWELL COLLEGE, CALDWELL, NJ
PROFESSIONAL AFFILIATIONS AND ACTIVITIES
Chair Person of Operations Committee -Alliance for Consumer Education - President of Morris Plains Basketball Board - Irish American Business Network (LinkedIn) - Assistant Men s Basketball Coach County College of Morris - Participated in USGA Pub Links Qualifying Events
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