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Click here or scroll down to respond to this candidateCandidate's Name
Street Address
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Objective: Marketing Director position within a marketing department
Summary of
Expertise:
Over 15 years of marketing and advertising experience on both the advertising agency side and client side of the business
Proven ability to manage multiple, complex projects (in all marketing mediums) on time and on budget while maintaining strong attention to detail
Superior communication skills (verbal & written); excellent interpersonal skills and ability to interact across all organizational levels
Skilled at developing integrated marketing solutions and growth opportunities
RMG Connect
A Division of
J. Walter Thompson
Royal Caribbean Cruise Line
Account Director, 2008 Present / Miami, FL (Agency Losing Account)
Lead and manage account service team for direct marketing, collateral, loyalty and trade website (cruisingpower.com) designed to increase sales and customer loyalty for Royal Caribbean Cruise Line
Provide the strategic direction on all marketing proposals, creative briefs and presentations in order to accomplish Royal Caribbean s objectives and generate awareness of new brand positioning
Direct and manage the rebranding (in conjunction with J. Walter Thompson) of direct marketing campaigns reaching 2.5 million recipients (i.e. past guest reactivation, post cruise letter, cruise anniversary and various distressed inventory pieces) including email and landing page components and tracking of results
Appointed liaison for J. Walter Thompson and other external agencies in order to ensure brand consistency and Team Royal approach across all channels
Prepare and present marketing plans to Royal Caribbean s Business Review Committee and senior management on all new projects on a regular basis
Monitor and evaluate marketing environment for challenges and brand-building opportunities (including competitive analysis, proposed product offerings etc.)
Nassau Paradise Island Promotion Board
Marketing Director, 2007 2008 / Plantation, FL
Responsible for marketing and promoting travel to Nassau Paradise Island to consumers and travel trade industry in order to generate business to our 18 member hotels and enhance image of the destination
Directed the strategic development and execution of all marketing plans and collateral development (online & offline); maintained all marketing budgets
Managed the relationships with all third party agencies (advertising, interactive, design firms, co-op partners etc.) to maximize resources and ensure brand integrity
Tracked, measured and provided analysis on success rates and ROI on all campaigns to optimize future marketing efforts
Responsible for creation of digital destination guide and monitoring results to increase exposure and use
Developed ad hoc marketing plans to support travel trade partners (airlines, wholesalers, credit card companies etc.) to build incremental business during key need periods
Supervised development of monthly e-newsletter designed to stimulate website traffic and increase downloads of digital destination guide including creative message, list selection, production, testing, broadcast process and tracking of results
Interval International The Quality Vacation Exchange Network
Corporate Marketing
Marketing Manager, 2005 2007 / Miami, FL
Directed the development, production and distribution of resort sales marketing tools, corporate collateral and membership materials to support marketing efforts for business-to-business and consumer markets
Created and established inventory management control systems and procedures for fulfillment and distribution of all corporate materials including reorder points, reprint schedules and obsolescence of outdated materials
Managed relationship with outside advertising agency and directed development of media plan and budget for trade and hospitality campaigns
Developed and maintained corporate marketing department budgets for all marketing materials, advertising and agency expenditures
Responsible for online content management for trade / B2B website (including copywriting and design direction)
Actively participated in the planning and preparation for industry trade shows; served as backstage production manager and speaker concierge at VOIC (Vacation Ownership Investment Conference)
Supervised all marketing activity for Affiliate Advantage programs (Interval s third-party value-added enhancements for resort clients) such as Bank of America s developer point-of-sale credit card program and Interval Purchasing Services powered by Guest Supply, Inc.
The Mills Corporation
Muggsy s Meadow Kid s Club
Marketing Manager, 2004 - 2005 / Sunrise, FL
Developed and implemented all marketing communications for national family marketing program (Muggsy s Meadow Kids Club) for 34 malls and across multiple outside agencies and partners
Developed Kid s Club brand identity guidelines and training materials
Planning Group International
Celebrity Cruises
Account Manager, 2003 - 2004 / Miami, FL
Responsible for interactive marketing activities (emails, newsletters, promotions) designed to grow product sales, drive website interaction, stimulate trial among prospects and foster loyalty among past guests
Responsible for the development of consumer re-contact strategies, database suppression guides and email best practices documents
Harris Drury Cohen
Greater Fort Lauderdale Convention & Visitors Bureau
Account Supervisor, 2002 - 2003 / Fort Lauderdale, FL
Supervised strategic planning and execution on award-winning branding print advertising campaign
Managed all media schedules (TV, radio, online) and coordinated print insertions for over 145 publications
CreatAbility Advertising
MetLife Financial Services
TD Waterhouse
JCPenney Credit Card
Holiday Inn
General Motors Corporation
Account Manager, 1999 - 2002 / Coral Gables, FL
Co-developed Hispanic marketing efforts including brand positioning, strategic planning, media recommendations, budget allocation, print advertising, collateral, broadcast and out-of-home on various accounts
Coordinated and organized primary research in multiple markets (focus groups) in order to validate Hispanic marketing efforts
Marketing Magic
Miccosukee Resort & Convention Center
SeaEscape Casino Cruises
SunCruz Casino
Account Supervisor, 1997 - 1999 / Hollywood, FL
Directed every aspect of creation and production on all marketing materials (print
ads, collateral, broadcast materials and online)
Coordinated photo shoots, talent selection, negotiation of photographer and talent fees
Smith Music Group
The Body Shop
JCPenney
Pier 1 Imports
Whataburger
Marketing Manager, 1996 - 1997 / Fort Lauderdale, FL
Developed marketing plans for thematic music CD product and packaging and placement in retail establishments
Supervised production of all CD art working with art directors, client and record producers in order to meet pre-release and national release dates
Hunter Hamersmith
Sandals Resorts
Beaches Resorts
Air Jamaica &
Air Jamaica Vacations
Account Executive, 1994 - 1996 / Miami, FL
Responsible for the management of all advertising and collateral material production from creative inception and development to production (while meeting unprecedented deadlines)
Developed timelines and managed all media schedules for trade, consumer (US, & Canada), bridal, newspaper and co-op advertising
Wright & Company
Majesty & Dolphin Cruise Line
Assistant Account Executive, 1993 - 1994 / Miami, FL
Assisted on all full service account responsibilities for Majesty & Dolphin Cruise Line
Coordinated the co-op participation from tour operators for print & broadcast advertising
The Ad Team
Lennar Homes
Assistant Account Executive, 1992 - 1993 / Miami, FL
Assisted on full service account responsibilities for Dade, Broward and Tampa divisions of Lennar Homes account
Responsible for tracking and reporting weekly advertising results to senior management
Beber Silverstein & Partners
Internship June August, 1991 /Miami, FL
Education
Bachelor of Science, with honors, Advertising / Marketing
FLORIDA INTERNATIONAL UNIVERSITY, 1992
References Available Upon Request
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