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Click here or scroll down to respond to this candidateCandidate's Name
Street Address
PHONE NUMBER AVAILABLE EMAIL AVAILABLE
VICE PRESIDENT / DIRECTOR - MARKETING
Advertising / Branding / Campaign Development / Strategic Marketing /
Events / Projects / Media B2B / B2C / Agency Control / Communications /
Production / CPG / Account Management
As an award winning senior manager with proven 360 marketing expertise, I
increase revenue and gain market share for Fortune 1000 companies. Securing
and managing B2B and B2C business enables me to bring marketing revenue and
profitability successes in consumer product, food, beverage, retail and
financial industries.
Transforming market crisis into opportunity, I turn market challenges
around. My ability to overcome difficult business, media and production
roadblocks to turn declining markets is documented. By building exceptional
product and service marketing programs, I lead teams to do more with fewer
resources. My strengths include:
. Integrating well positioned marketing programs to capture market
share
. Building brand awareness into channel sales
. Self-designed traditional, digital and shopper marketing strategies
. Developing clear marketing communications
I earned my BA from Loyola University. Others recognize me for being a go-
getter, energetic and a relationship builder with exceptional team
leadership abilities. I am a win-win negotiator and thrive in stressful
environments.
selected ACCOMPLISHMENTS
RESHAPED, REPOSITIONED AND REACTIVATED ICONIC BRAND. 75 YEAR OLD BRAND LOST
MARKET SHARE AT AN ALARMING RATE. SET STRATEGIC MARKETING PLAN AND LED
OGILVY MARKETING TEAM TO COMPLETELY REBRAND AFFORDABLE BEAUTY PRODUCTS TO A
PRODUCT PERFORMANCE VISION. NEGOTIATED PARTNERSHIPS. TURNED AROUND MARKET
LOSS AND EARNED PROMOTIONAL AWARDS.
Selected to turnaround underperforming Ogilvy organization. Ogilvy won
outsourced marketing business from Unilever, a global consumer product
giant and did not meet client expectations. Rebuilt marketing team,
processes and market launches. Earned Unilever Best Marketing Services
Award. Quadrupled Ogilvy revenue stream.
Reorganized creative and production team successfully. As the only retail
advertising agency for Sears, determined there was a window to gain
additional business. Reorganized process and team into a business-dedicated
model. Reallocated resources and re-staffed organization. Increased annual
income by 10%.
Pitched and won digital and Hispanic business. New global product launches
from Unilever required immediate attention as Ogilvy was not asked to bid
for the business. Used existing relationships to gain bid foothold.
Developed bid and won business worth $1.8M. Earned numerous internal and
client awards for market initiatives.
Developed proprietary retailer opportunity. Ogilvy client 7Up / Dr Pepper
had failing relationship with key retail partners. Evaluated distribution
and promotional take results. Positioned brands to market data and
identified sweet spots for activations. Increased distribution and
promotional activities. Increased agency revenues.
CAREER SUMMARY
VP, MARKETING SERVICES, SLATTERY & ASSOCIATES, A MARKETING CONSULTING
COMPANY, 1991 TO 1995 AND 2010 TO 2012. BUILT STARTUP COMPANY INTO A
STRONG, MARKETING SERVICES ORGANIZATION. IMPROVED CLIENT BRANDING AND
MARKETING PROGRAMS. CLOSED COMPANY IN 1995 TO JOIN FCB AND RECENTLY CLOSED
BUSINESS TO PURSUE CORPORATE POSITION.
VP, Client Services, TPN, a $40M marketing services company, 2010.
Developed, implemented and led strategic marketing business unit
restructuring. Protected major retail accounts. Controlled assignments,
developed strategies, initiatives, client leads and tracked program
progress to meet budget and cost goals.
SVP, North American Clients, Ogilvy Action, a $50M integrated marketing
organization, 2000 to 2009. Led marketing efforts that tripled global
revenue from Unilever personal care, home and food brands including
programs for 7UP, Motorola, Wendy's, Cheez It and Hyundai brands. Managed
eight direct employees and $7.5M budget.
Additional Experience: SVP & GM, ABD. VP Draft FCB, (Foot, Cone & Belding).
AVP of Consumer Marketing, Manufacturers Hanover Trust. VP, Marketing and
Project Manager, Franklin National Bank.
Personal Interests: I am active in my community and a member of the PMA,
Chicago Advertising Federation, BMA and RAMA. I enjoy golf, tennis, skiing,
traveling and reading.
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