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Candidate's Name
               Street Address
           PHONE NUMBER AVAILABLE                     EMAIL AVAILABLE

                    VICE PRESIDENT / DIRECTOR - MARKETING
    Advertising / Branding / Campaign Development / Strategic Marketing /
   Events / Projects / Media B2B / B2C / Agency Control / Communications /
                    Production / CPG / Account Management

As an award winning senior manager with proven 360  marketing  expertise,  I
increase revenue and gain market share for Fortune 1000 companies.  Securing
and managing B2B and B2C business enables me to bring marketing revenue  and
profitability successes in consumer  product,  food,  beverage,  retail  and
financial industries.
Transforming market  crisis  into  opportunity,  I  turn  market  challenges
around. My ability to overcome  difficult  business,  media  and  production
roadblocks to turn declining markets is documented. By building  exceptional
product and service marketing programs, I lead teams to do more  with  fewer
resources. My strengths include:
      . Integrating well positioned marketing programs to capture market
        share
      . Building brand awareness into channel sales
      . Self-designed traditional, digital and shopper marketing strategies
      . Developing clear marketing communications


I earned my BA from Loyola University. Others recognize me for being  a  go-
getter,  energetic  and  a  relationship  builder  with   exceptional   team
leadership abilities. I am a win-win  negotiator  and  thrive  in  stressful
environments.

                          selected ACCOMPLISHMENTS

RESHAPED, REPOSITIONED AND REACTIVATED ICONIC BRAND. 75 YEAR OLD BRAND  LOST
MARKET SHARE AT AN ALARMING RATE.  SET  STRATEGIC  MARKETING  PLAN  AND  LED
OGILVY MARKETING TEAM TO COMPLETELY REBRAND AFFORDABLE BEAUTY PRODUCTS TO  A
PRODUCT PERFORMANCE VISION. NEGOTIATED PARTNERSHIPS.  TURNED  AROUND  MARKET
LOSS AND EARNED PROMOTIONAL AWARDS.

Selected to  turnaround  underperforming  Ogilvy  organization.  Ogilvy  won
outsourced marketing business  from  Unilever,  a  global  consumer  product
giant  and  did  not  meet  client  expectations.  Rebuilt  marketing  team,
processes and market  launches.  Earned  Unilever  Best  Marketing  Services
Award. Quadrupled Ogilvy revenue stream.

Reorganized creative and production team successfully. As  the  only  retail
advertising agency  for  Sears,  determined  there  was  a  window  to  gain
additional business. Reorganized process and team into a  business-dedicated
model. Reallocated resources and re-staffed organization.  Increased  annual
income by 10%.

Pitched and won digital and Hispanic business. New global  product  launches
from Unilever required immediate attention as Ogilvy was not  asked  to  bid
for  the  business.  Used  existing  relationships  to  gain  bid  foothold.
Developed bid and won business worth $1.8M.  Earned  numerous  internal  and
client awards for market initiatives.

Developed proprietary retailer opportunity. Ogilvy client 7Up  /  Dr  Pepper
had failing relationship with key retail  partners.  Evaluated  distribution
and  promotional  take  results.  Positioned  brands  to  market  data   and
identified  sweet  spots  for  activations.   Increased   distribution   and
promotional activities. Increased agency revenues.


                               CAREER SUMMARY

VP, MARKETING  SERVICES,  SLATTERY  &  ASSOCIATES,  A  MARKETING  CONSULTING
COMPANY, 1991 TO 1995 AND  2010  TO  2012.  BUILT  STARTUP  COMPANY  INTO  A
STRONG,  MARKETING  SERVICES  ORGANIZATION.  IMPROVED  CLIENT  BRANDING  AND
MARKETING PROGRAMS. CLOSED COMPANY IN 1995 TO JOIN FCB AND  RECENTLY  CLOSED
BUSINESS TO PURSUE CORPORATE POSITION.

VP,  Client  Services,  TPN,  a  $40M  marketing  services  company,   2010.
Developed,  implemented  and   led   strategic   marketing   business   unit
restructuring. Protected  major  retail  accounts.  Controlled  assignments,
developed  strategies,  initiatives,  client  leads  and   tracked   program
progress to meet budget and cost goals.

SVP, North American Clients, Ogilvy  Action,  a  $50M  integrated  marketing
organization, 2000 to  2009.  Led  marketing  efforts  that  tripled  global
revenue  from  Unilever  personal  care,  home  and  food  brands  including
programs for 7UP, Motorola, Wendy's, Cheez It and  Hyundai  brands.  Managed
eight direct employees and $7.5M budget.

Additional Experience: SVP & GM, ABD. VP Draft FCB, (Foot, Cone &  Belding).
AVP of Consumer Marketing, Manufacturers Hanover Trust.  VP,  Marketing  and
Project Manager, Franklin National Bank.

Personal Interests: I am active in my community and a  member  of  the  PMA,
Chicago Advertising Federation, BMA and RAMA. I enjoy golf, tennis,  skiing,
traveling and reading.