Company Overview

OptimHire is a global ecosystem that empowers professionals, recruiters, and companies to work together anytime, anywhere. With a mission to change the way people work, we facilitate 24/7 collaboration among colleagues worldwide. OptimHire has over 501-1000 employees and is headquartered in Bangalore. Visit our website at (link removed) to learn more.

Job Overview

We are seeking a highly skilled and experienced Senior Digital Marketing Analyst to join our dynamic team. As a Senior Digital Marketing Analyst, you will be responsible for developing and implementing digital marketing strategies to drive online traffic to our website and generate leads. This is a mid-level position with 4 to 6 years of experience. The job location is Pune, Maharashtra, India. This is a full-time position.

Qualifications and Skills

• Proven experience as a Digital Marketing Analyst or similar role, with 4 to 6 years of experience.
• Expertise in digital marketing strategies and tools, including Google Ads, Google Analytics, and Google Tag Manager.
• Strong knowledge of affiliate marketing platforms such as Everflow and Impact.
• Experience with ecommerce advertising platforms.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills.
• Ability to multitask and manage projects with tight deadlines.
• Bachelor's degree in Marketing, Business, or a related field.

Roles and Responsibilities

• Develop and execute digital marketing strategies to drive online traffic and generate leads.
• Manage and optimize digital marketing campaigns across various platforms, including Google Ads, social media, and email marketing.
• Analyze campaign performance and provide insights and recommendations for improvement.
• Conduct market research and competitor analysis to identify trends and opportunities in the digital marketing landscape.
• Collaborate with cross-functional teams to develop and implement integrated marketing campaigns.
• Track and analyze website traffic and user behavior using tools such as Google Analytics and Google Tag Manager.
• Monitor and manage affiliate marketing programs using platforms like Everflow and Impact.
• Stay up-to-date with industry best practices and emerging trends in digital marketing.