Astra Source DIGITAL MARKETING EXECUTIVE JOB TITLE: Digital Marketing Executive JOB CATEGORY: Marketing Department/Group: Marketing Job code/Req#: AST- 1036 Location: Bangalore Travel required: Level/Salary range: 25000 Rs 30000 Rs Position type: FTE HR contact: HR Manager Date posted: 25/10/2023 Will train applicant: Yes Posting expires: 10/11/2023 External posting URL: (link removed) Internal posting URL: Fax or Email: (e-mail removed) Subject line: Digital Marketing Executive APPLICATIONS ACCEPTED BY: JOB DESCRIPTION Role and Responsibilities Develop, implement, and manage comprehensive digital marketing strategies across various channels, including social media, email marketing, SEO, SEM, and content marketing, to drive online traffic and increase brand awareness. Create engaging and SEO-optimized content for our website, blogs, social media platforms, and email campaigns. Develop compelling marketing collateral, including graphics, videos, and infographics, to enhance brand visibility. Manage and grow our social media profiles and pages. Develop and execute social media campaigns, track engagement metrics, and interact with followers to build a strong online community. Plan and manage PPC campaigns on platforms like Google Ads and social media channels. Monitor campaign performance, adjust budgets, and optimize ad copies for maximum ROI. Stay updated with industry trends, competitor activities, and Conduct market research to identify opportunities for growth and new marketing initiatives. Qualifications and Skills: Bachelors degree in marketing, Business, or related field. Proven experience in digital marketing, including SEO, SEM, social media marketing, and email marketing. Preferred Skills Experience with social media management and content creation Knowledge of SEO and digital marketing best practices (link removed) Additional Notes Only Immediate joiners are acceptable. REVIEWED BY: Business Head Approved by: HR Manager DATE: Date: 25/10/2023 25/10/2023