Barclays Bank Delaware seeks Marketing Manager in Wilmington, DE (multiple positions).


1. Accountable for managing business and portfolio performance of a new retail partnership.

2. Develop the business strategy, growth opportunities, and ongoing optimization to maximize program value.

3. Develop strategic program(s) for the success of co-branded retail partners and manage the end-to-end execution.

4. Work directly with co-brand partners to develop engagement campaigns while managing partner needs and expectations.

5. Implement Marketing campaign to drive portfolio growth and success.

6. Manage overall program budget which includes financial drivers to maximize P&L performance for the co-branded retail portfolio.

7. Manage the strategic implementation of rewards, benefits and identification of new vendor specific offers to keep the portfolio very competitive.

8. Lead digital journey and initiatives for the co-branded partner which has been evolving capabilities and leveraged across the bank.

9. Lead revenue growth initiatives such as spend, rate sale, easy pay, contactless etc. based on current market trends.

10. Perform market research and conduct surveys to ensure the value prop for the product along with the offers associated for the product is competitive.

11. May telecommute.


Apply online at our career page at https://home.barclays/careers/ (Job ID JR-0000020747).