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Search Engine Marketing Supervisor
Location:
US-NY-New York
Jobcode:
19ce2f6ff85340337c2373e7091f5dbc-122020
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Job Summary

We are currently seeking a highly motivated Search Engine Marketing Supervisor to join our team and manage Search

program activation on behalf of a number of our clients. The SEM Supervisor is a key leader on the Search team, not only

acting as the lead on a portfolio of clients, but also in training and managing analyst level team members.

Main Duties and Responsibilities




  •  30% - Act as main day-to-day point of contact for the client, providing strategic recommendations and analysis.

  •  25% - Manage the execution of clients’ Search program, inclusive of managing the efforts of analyst level resources assigned to clients’ accounts.

  •  15% - Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions.

  •  15% - Work with Search senior leadership to develop Paid Search strategy and testing methodology and roadmap for client(s), and synthesize that strategy in compelling presentation formats.

  •  10% - Contribute to larger team training and learning agenda, helping to lead cross-learning sessions among analyst level team members and below.

  •  3% - Manage daily relationships with key search engine representatives.

  •  2% - Provide support on new business initiatives.



Supervisory Responsibilities

In this position, you will coach and potentially directly manage analyst level team members.



Knowledge and Skills Required




  •  3+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)

  •  4+ years’ experience in digital marketing.

  •  Extensive experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.)

  •  Experience managing multiple individuals, from entry to Manager level.

  •  Advanced quantitative skills and aptitude including advanced Excel skills.

  •  Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.

  •  Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.

  •  Excellent organizational skills and the ability to juggle multiple responsibilities.

  •  Bachelor’s degree.





Certificates, licenses and registrations

N/A



Physical Activity and Work Environment

N/A


Mathison

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