Digital Marketer Roles and Responsibilities Technical SEO: Onpage SEO: Doing website audit and checking the performance of the website. Finding issues and planning issues to resolve. Checking the pagespeed of the websites and checking the blocking factor to fix it for better performance. Closely working with developer for bug fixing. Planning the content for website and update the product content, information. Checking the Google search console and finding the website bugs. Planning the tasks accordingly to clear the bugs according to changing in new algorithm. Planning the website optimisation according to the new algorithm/updates releasing every week/month. Keeping the website day to day updated with latest trends, updates via schme, core web vitals, page loading speed. Monitoring the website traffic, performance in the google analytics. Checking the traffic drop and rise and updating the ways to improve the traffic. Optimise the product pages meta tags, H1, H2 tags, rich product content, image optimisation with high performing keywords in search volume, competition level/index value, top bid value. Make changing in website design according to the search trends. Update the new links in the sitemap. Updating the sitemaps. Creating new product pages for the new products. Doing keyword research on the google keyword planner, google autosearch, google trends and planning works for new keywords implementation. Tracking the keyword ranking and performance via limited free tools and manual rank check. Tracking the competitors website ranking, social media performance, backlinks. Writing relevant schemas for the better placement in rich results on google. Setting tags in Google tag manager for tracking the result of the website. Offpage: Creating strategy for the backlink creation. Make sure to work for the target keywords, product pages for the improvement of the DA, PA, reduce spam score. SEM: Google ads: SMO: Creating campaigns in Google ads for generating enquires for the relevant product pages. Selecting keywords through searching in Google keyword planner. Updating the transactional keywords for the generating enquires for the relevant products. Writing better high performing headlines and description for the google ads. Always selecting relevant transactional keywords to reduce the cost and better result. Implements images, sitelinks, callout, calls, location and improvement of the campaign score. Framing content with rich keywords to improve the ads strength. Selecting the relevant audience in the audience segment section. Improving the new audience traffic to the product pages to increase the traffic from paid platforms. Planning a strategy for the social media platform for the improvement of engagement, traffic via social media platform and best result for the social media platform. Framing creative works for creating engaging content and rich media. Tracking the performance of the social media platforms. Staying in trends for planning a creative works. Checking the new social media platforms and creating profiles on the new possible platforms. Connecting with customers for better re-marketing. Content Optimisation: Planning content according to the hot products and framing content template Proofing and optimising the keywords in the content. Publish content on the website admin panel Update new links on the sitemaps and submitting new sitemaps in the Google search console tool. Whatsapp broadcast: Doing campaign every week in broadcast tools. Adding most important and new customer data in the tool. Planning hot products, most important products for generating enquires, engagement in the tool. Creating creative images and content for improving the enegagemnet in the campaigns. Ensuring all the customers are remarketed and staying update about the recent stocks, tapping customers via relevant products. Tracking the performance and sending the enquires to the sales team. Email marketing: Planning campaigns one every week. Creating campaigns of our hot products, new products and most important products. Ensure the marketing team help the sales team to liquated the stocks. Creating rich posters and creative content. Adding all customers email id in the tool. Segment customers according to their state, product wise and industry wise. Make sure the emails reached the inbox by reducing the weightage of the email by image optimisation, adding more content. Generating enquires as much as possible via email marketing. Creative work: Creating creative posters in canva tools. Using external free tools. Creating creative videos, short videos, whatsapp DP images, status, reels for better engagement with the customers. B2B: Adding products in Indiamart platforms. Adding product information, images, videos, pdf and improving the score of the products. Making sure all the products score is above 80% Checking the performance of the inbound leads. Taking the allotted buyleads in indiamart weekly. Connecting with customer support raising the tickets for the better result. Ensuring all leads, calls are attended. Checking the new B2B platforms and trying to use the free tools at maximum. Adding products in the tools and tracking for the new enquires.