The Linkbuilder (Outreach Specialist) will be responsible for developing and executing link-building strategies aimed at increasing IvyPandas website authority and search engine rankings. You will engage with external websites, build relationships with content creators, bloggers, and influencers, and secure high-quality backlinks that enhance our SEO efforts. This role requires a proactive, results-driven individual with strong communication skills and a passion for digital marketing.

Responsibilities:

- Develop and execute outreach strategies to acquire high-quality backlinks from authoritative websites.
- Research and identify potential link-building opportunities, including guest posting, content partnerships, and collaborations.
- Conduct outreach to website owners, bloggers, and influencers to build relationships and secure backlinks.
- Create personalized outreach emails and proposals that highlight the value of partnering with IvyPanda.
- Monitor and report on the success of link-building campaigns, tracking metrics such as domain authority, referral traffic, and rankings.
- Collaborate with the content team to align outreach efforts with ongoing content marketing initiatives.
- Stay up to date with industry trends and best practices in SEO and link-building to ensure cutting-edge strategies.
- Use tools such as Ahrefs, Moz, or SEMrush to analyze competitors backlinks and uncover new opportunities.
- Manage link-building databases and ensure timely follow-ups and relationship management with partners.

Requirements:

- Proven experience as a Linkbuilder, Outreach Specialist, or similar role in digital marketing.
- Strong knowledge of SEO, link-building strategies, and search engine ranking factors.
- Excellent written and verbal communication skills, with the ability to craft compelling outreach messages.
- Experience using SEO tools such as Ahrefs, Moz, SEMrush, or similar platforms.
- Ability to research, identify, and secure relevant and high-authority backlinks.
- Results-driven mindset with a focus on meeting outreach goals and KPIs.
- Familiarity with content marketing strategies and how they relate to link-building efforts.
- Strong organizational skills with the ability to manage multiple outreach campaigns simultaneously.
- Self-motivated and capable of working independently in a remote setting.
- Bachelors degree in Marketing, Communications, or a related field (preferred but not required).