Marketing Mgr needs 3+ years’ of experience
Marketing Mgr requires:
 Bachelor’s Degree in Marketing, Analytics, or related field
 Experience with SQL
 Customer digital targeting experience
 Experience with Unica IBM 10/12
 Experience with Oracle Responsys
 Experience trafficking activities across multiple team members/functions
 Experience using a trafficking tool or production management software to coordinate activities
 Ability to problem solve and exercise critical thinking in a technical environment
 Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish
 Adobe Analytics preferred
 QA email rendering and functionality
 Troubleshoot and resolve data related issue
 Perform data testing
 Circulate proofs for approval
Marketing Mgr requires:
 Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
 Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
 Ensure overall success of daily operations
 Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)
 Actively participate in weekly production meetings with cross functional team members