Employer Name: Autodesk, Inc.

Position: Account Based Marketing Manager

Work location: San Francisco, CA

Wage: $128,705 - $150,300 / per year*


Job Duties: Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. Provides support for the product marketing function through research and analysis of the company’s markets, competition and product mix. Researches and makes presentations on new market areas. Analyzes the competitive environment and future trends and makes recommendations based on findings. Collaborate with key stakeholders in worldwide marketing and worldwide sales (Sales, Brand, Industry Marketing, Territory Marketing, Channel Marketing, ABM Practice Team and Marketing Operations) to ensure programmatic execution of personalized campaigns to targeted accounts, and 1:1 or 1: few account-based marketing tactics to select focus accounts. Identify marketing opportunities to intentionally support and drive the business. Team with broader organization of account-based marketers to align on programmatic campaigns which apply to named accounts. Plan out account-based marketing plans with clear growth, executive contact, pipeline and revenue objectives. Nurture contacts within the prioritized accounts and engage that audience consistently with innovative, unexpected and intentional marketing to drive account opportunities. Foster peer-to-peer interaction in our customer base within their industry and across industries to enable customers to share best practices. Develop new and leverage existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services. Own execution of programs including planning, logistics, budget, list management, follow up and reporting. Measure the success of account-based marketing programs from a contact, pipeline and marketing investment perspective. Navigate the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support account objectives. Serve as ‘voice’ of the account teams and their customers to the larger Autodesk organization to ensure that their needs are taken into account as programs and tools are developed and put into place. Employ Autodesk’s ABM set of marketing technology tools (i.e. 6sense, Salesforce, Marketo, Folloze, Outreach) to deliver personalized ABM programs in a thoughtful and scalable way. Maintain an accurate and actionable understanding of contact data quality for a targeted accounts list. Review and provide analysis of programmatic Account-Based campaigns and unique account-specific tactics for targeted accounts list. Use data and dashboards to inform future tactics and programmatic campaign adjustments. Work with Territory Marketing, Industry Marketing and ABM Practice to provide requirements for deployment of budget managed by those groups in support of targeted list of accounts. Manage budget and vendor relationships for account-specific tactics for targeted list of accounts. Monitor the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency and ROI to inform any adjustments. Execute events and ensure Sales follow-up, both online (webinars) and in-person (Autodesk events and industry conferences). Develops programs to connect Autodesk’s sales team with executives in targeted accounts.

Must be available to work on projects at various, unanticipated sites throughout the United States. Telecommuting is permitted.

Minimum Requirements: Bachelor’s degree in Advertising, Marketing, Communications or related field and five (5) years of progressive, post-baccalaureate experience in the job offered or in an account-based marketing-related occupation.

Must be available to work on projects at various, unanticipated sites throughout the United States. Telecommuting is permitted.

Special Requirements: Position requires at least five (5) years of experience in each of the following skills:

1. Utilize knowledge of sales and marketing automation tools such as (link removed), Marketo, 6Sense and any other ABM tech stack
2. Utilize knowledge of Data analytical and strong business acumen to provide insights and interpretation of account information, web analytics, technographic and product usage into actionable campaign strategy (Campaign Return on Investment/Marketing Contribution to Pipeline)
3. Experience owning the ABM strategy and configuring, managing, and reporting on marketing programs for Architecture, Engineering Infrastructure, Local Government, Transportation, Manufacturing, Media and Entertainment accounts
4. Experience working and collaborating with stakeholders from multiple countries/geographies
5. Utilize knowledge of Developing Campaign Dashboards, and combining complex analytic tools to understand key accounts, profile stakeholders, and plan integrated sales and marketing messages and executables
6. Experience running events and activating industry conferences and tradeshows
7. Utilize knowledge of online marketing tools to plan, project manage, and execute marketing programs
8. Utilize knowledge of developing Marketing Multi Channel campaigns that include events, display, video, print, non-programmatic OOH advertising, targeted broadcast radio, podcast inventory, owned channels, earned channels, CTV, streaming audio, and a wide variety of other multi-channel campaigns
9. Utilize knowledge of managing Marketing funds, and channel and community amplification
10. Utilize knowledge of account management and sales processes

*The starting base salary range for this role is reflected above. Salary is one part of Autodesk’s competitive package. Offers are based on the candidate’s experience and geographic location.

TO APPLY: Please email resume to occupation.specialist@autodesk.com, and indicate job code RV032. Proof of authorization to work in U.S. is required if hired. The company is an Equal Opportunity Employer and fully supports affirmative action practices.