|
Search Jobvertise Jobs
|
Jobvertise
|
Search Engine Marketing Supervisor Location: US-NY-New York Jobcode: 19ce2f6ff85340337c2373e7091f5dbc-122020 Email Job
| Report Job
Job Summary
We are currently seeking a highly motivated Search Engine Marketing Supervisor to join our team and manage Search
program activation on behalf of a number of our clients. The SEM Supervisor is a key leader on the Search team, not only
acting as the lead on a portfolio of clients, but also in training and managing analyst level team members.
Main Duties and Responsibilities
- 30% - Act as main day-to-day point of contact for the client, providing strategic recommendations and analysis.
- 25% - Manage the execution of clients’ Search program, inclusive of managing the efforts of analyst level resources assigned to clients’ accounts.
- 15% - Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions.
- 15% - Work with Search senior leadership to develop Paid Search strategy and testing methodology and roadmap for client(s), and synthesize that strategy in compelling presentation formats.
- 10% - Contribute to larger team training and learning agenda, helping to lead cross-learning sessions among analyst level team members and below.
- 3% - Manage daily relationships with key search engine representatives.
- 2% - Provide support on new business initiatives.
Supervisory Responsibilities
In this position, you will coach and potentially directly manage analyst level team members.
Knowledge and Skills Required
- 3+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
- 4+ years’ experience in digital marketing.
- Extensive experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.)
- Experience managing multiple individuals, from entry to Manager level.
- Advanced quantitative skills and aptitude including advanced Excel skills.
- Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
- Excellent organizational skills and the ability to juggle multiple responsibilities.
- Bachelor’s degree.
Certificates, licenses and registrations
N/A
Physical Activity and Work Environment
N/A
Mathison
|