Position Overview:

We are seeking a dynamic and results-driven Product Marketing Manager to join our team. This role is integral to our marketing strategy and will focus on the development and execution of marketing initiatives that enhance our product offerings and strengthen our brand in the market. The ideal candidate will possess a deep understanding of product marketing, market research, and customer engagement strategies.

Key Responsibilities:

- Product Strategy Development: Collaborate with cross-functional teams to define product positioning, messaging, and value propositions that resonate with target audiences and align with company goals.

- Market Analysis: Conduct comprehensive market research to identify trends, competitive landscape, and customer needs. Utilize insights to inform product development and marketing strategies.

- Campaign Management: Plan, execute, and optimize marketing campaigns across various channels (digital, print, events) to promote FMG's products and drive customer engagement.

- Stakeholder Collaboration: Work closely with sales, product development, and operations teams to ensure alignment on product offerings and messaging. Provide sales teams with the necessary training and tools to effectively promote products.

- Content Creation: Develop compelling marketing materials, including brochures, presentations, case studies, and digital content that effectively communicate product benefits and features.

- Performance Tracking: Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. Analyze data and feedback to continuously improve marketing strategies.

- Budget Management: Oversee and manage the marketing budget for product initiatives, ensuring efficient allocation of resources to achieve marketing objectives.

- Customer Engagement: Cultivate relationships with key customers and partners to gather feedback and insights that drive product improvements and innovation.

- Industry Representation: Represent Fortescue Metals Group at industry events, conferences, and trade shows to enhance brand visibility and network with industry professionals.