Digital Marketing Coordinator needed: Please send resume to Otto Trading, Inc., 21 Journey, Aliso Viejo, CA 92656. Job is located in Aliso Viejo, CA. Wage ranges from $48,693 to $50,000.

Requirement: Associate degree in any field.

Job Description:
- Strategize, manage, and optimize our performance marketing channels (Facebook, Instagram, Google, YouTube, and more); Stay on top of the always-evolving social media landscape, from industry news to emerging technology; Manage social media accounts (responding to customer messages/comments accordingly) on all platforms: Facebook, Instagram, YouTube, and more.
- Manage Amazon advertising campaigns and listing maintenance/optimization.
- Manage the entire paid media strategy and campaign execution to increase lead.
- Develop and implement testing strategies to improve KPIs including creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance.
- Track campaign pacing and performance, ensuring accurate and timely delivery of budget; Track digital marketing trends within our industry and ideate campaigns revolving around these trends.
- Manage Google advertising account (search, shopping, and display ads)
- Report social media campaign activities and results to management on a regular basis
- Properly allocate advertising spend according to a set monthly budget provided by management.