Who We Are:

WHY Brands Inc., a parent company of MunchkinandCurio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHYs vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 345+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on Americas Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every childs potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

Position Summary

Reporting directly to the ACD, the Senior Graphic Designer will work directly with the Creative Design and Marketing teams to concept, design, develop, and implement all print, digital, or video-related marketing materials and communications that support the brand strategy.

What Youll Do

Reporting directly to the ACD, the Senior Graphic Designer will work directly with the Creative Design and Marketing teams to concept, design, develop, and implement all print, digital, or video-related marketing materials and communications that support the brand strategy.


Conceptualize and create intuitive, engaging, and brand-consistent projects for use in digital experiences and traditional marketing campaigns including advertising and trade shows

Participate and collaborate in conceptual development and design ideation with company executives and members of the marketing team to define creative strategy

Lead when assigned the creative process by presenting well-developed and strategic creative solutions to meet all project objectives

Responsible for designing/ producing and managing projects with high accuracy (including basic die line structures, logo design, typography, color studies, photo retouching, preparing files for printer/ vendor, etc.)

Develop, design, and execute all print-related marketing materials as briefed

Assist in photoshoot art direction and scheduling, and image retouching

Lead junior designers on the team as assigned to develop and design visual communication materials that support the brand strategy and external vendors

Consistently research, identify, and share current industry design trends and competitive reviews as they relate to the brand

Prepare prototypes and designs for brand presentations

Write engaging and persuasive headlines, product descriptions, and collateral for all consumer communications

Contribute to the development of compelling copy that differentiates the consumer brand and stays true to the brand voice and attributes: Modern, Clever and Innovative

Contribute to the development and delivery of content and programs with high engagement rates and strong positive brand buzz

Identify and create engagement opportunities that will help grow the Munchkin audience and increase brand awareness

Other duties may be assigned


Bring It!



BS/BA or associate degree in Graphic Design/Commercial Art and/or minimum 3+ years related work experience in graphic design across digital, trade and brand

Experience working with packaging engineers for implementation of designs and transfer of visual assets preferred. CPG or in-house experience highly preferred

Must be able to design within specific product categories and manage release schedules

Possess a good design "flair", a broad thinker, and able to offer a variety of design solutions

Expertise with Macintosh-based graphics programs, specifically Adobe Creative Suite (Adobe Illustrator, Photoshop, and InDesign)

Strong organizational and time-management skills

Strong knowledge of graphic and print production process

Work well with tight deadlines in a team environment

Able to take projects from start to finish with limited supervision


We Got You Covered!

As a Great Place to Work Certified company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, and life coverages, wellness benefits, generous employer-matched 401(k) plans, bonuses, opportunities to earn equity, and much more. We focus on supporting employee development and growth.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To give our people flexibility, we offer a hybrid work environment.Munchkins Hybrid Schedule allows employees to work in the office on Monday, Wednesday, and Thursday, with remote work on Tuesday and Friday. We also provide annual weeklong global office closures giving our people a chance to recharge.

Salary range: $85,000 - $120,000 annually (DOE)

To learn more, visit us at (link removed).

Munchkin welcomes and values what makes everyone unique. Were proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.

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