Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment

Advise clients on marketing, advertising or sales promotion opportunities and strategies

Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them

Manage post campaign analysis to measure and report on marketing and advertising metrics

Develop and maintain social media accounts, including managing customer reviews and testimonials

Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations

Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization

Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases

Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes

Arrange interviews, news conferences and other media events

Act as spokesperson for an organization and answer written and oral inquiries

Coordinate special publicity events and promotions for internal and external audiences

Assist in the preparation of brochures, reports, newsletters and other material

Represent and act as an agent for talented individuals or individuals with specific occupational expertise

Prepare or oversee preparation of sports, literary, performance or other contracts.