Roles and Responsibilities of Digital Marketing SEO: Off-page techniques: Creating valid backlinks in high Domain authority and page authority website through any of the following techniques: Images submission. Content marketing i.e., Converting content in different forms. Blog submission. Document sharing. Article submission. Pdf submission. Social bookmarking. Directory submission. Business submission. Search engine submission. Business submission. Profile creation. Classified ads. Infographics creation and submission. Coupon code submission. Q&A. Press release. On-page techniques: Auditing the website. Monitor the errors and crawling records in search console. Tracking the website traffic in google analytics. Keep updated on google algorithm and other latest search techniques. Modifying the meta tags, content with the highly searched keywords. Make changes in website design if anything needed. Add blogs on the website. Check the keyword ranking for the targeted keywords. Bringing leads to the website via contact or enquiry form. Generate traffic to the website. Keep close eyes on competitors work and strategy. SMO: Creation of a profile in leading social media platforms. Posting content in social media. Sharing posts in niche groups. Contacting niche customers in social media. Optimizing boards in pinterest. Posting our products in Shops on Facebook. Tracking posts in analytics. B2B Platforms: Indiamart- Buy Lead, Inbound, Catalogue views Trade India. Website Enquiries Handling: Website- Call, Whatsapp, Email Reporting- Monthly marketing report, leads report.