1697742 Ontario Inc. / Oceans Fresh Food Market
Hiring Ad for Business Manager – Sales and Advertising

Oceans Fresh Food Market is a leading supermarket chain specializing in a multi-ethnic fresh food shopping experience and a destination for prepared meals. Oceans Fresh Food Market operates in Brampton and Mississauga and is widely known and respected for its high-quality ethnic products and competitive prices.

We are currently hiring for a Business Manager – Sales and Advertising. The ideal candidate is highly attuned to market dynamics and pricing trends to drive revenue and expand our market presence.

Employer: 1697742 Ontario Inc./Oceans Fresh Food Market
Business Address/Work Location: 150 West Drive, Unit 104, Brampton, ON L6T 4P9
Salary: $54 - $57 per hour
Job Type: Full-time (37.5 hours per week), Permanent
Vacations: 10 days (2 weeks) of paid vacation per calendar year

DUTIES
• Develop and execute comprehensive sales and advertising strategies that align with our growth objectives;
• Collaborate with other departments, including purchasing, warehousing, and logistics, to obtain a comprehensive understanding of the cost of goods sold;
• Create effective pricing matrices and regularly evaluate and adjust pricing strategies to drive sales, optimize profitability, and maintain our competitive positioning;
• Participate in new vendor evaluations to ensure their supply prices align with our retail profit margin requirements;
• Organize and lead the collaboration with senior management to plan annual sales targets;
• Oversee the creation and execution of sales and promotional initiatives in stores and weekly flyers, elevating product presence and sales;
• Manage the sales and advertising budget and ensure campaigns are both within budget and generate appropriate returns;
• Direct market research and internal sales data analysis to identify optimal pricing structures;
• Implement strategic communication and marketing initiatives to shape consumer perceptions and drive sales;
• Stay informed of industry developments and more significant economic conditions to address market shifts and competitor activities proactively;
• Provide expert guidance on retail pricing best practices;
• Engage in continuous learning to stay ahead in the ever-evolving supermarket retail landscape;
• Supervise pricing and marketing staff and outside agencies and conduct hiring, training, and performance evaluations as needed.

REQUIREMENTS
1. Master’s degree in business administration, statistics, data science, or commerce-related;
2. Minimum three years of experience in sales, advertising, retail pricing analysis and management;
3. Demonstrated success in developing and implementing pricing and marketing strategies that drive profitability and competitive advantage;
4. Exceptional analytical and decision-making abilities, with the ability to absorb and interpret large amounts of complex data sets and make informed decisions;
5. Able to evaluate pricing strategies mainly facing the Chinese-Canadian community and their impact on revenue, profitability, and market positioning;
6. Excellent communication and collaboration skills, with the ability to work effectively with cross-departmental teams in Chinese;
7. In-depth understanding of retail market dynamics, economic factors, competitive landscape, and consumer behaviour;
8. High proficiency in MS Office, Excel Word, PowerPoint, Outlook, and pricing optimization software.

We appreciate your interest in this position.
To apply, please email your resume to recruit.hr@oceansfood.ca.